AiHello AutoPilot.Amazon Ads PPC Automation Marketing Services Software Tool

Amazon PPC Automation Software: AiHello AutoPilot Roadmap. We are releasing our internal roadmap for building and releasing our roadmap in order to better help your ecommerce business scale up. March 2021 Sponsored Display: Campaigns, Reports and AutoPilot support (Released on March 23) Support for better campaign creation for UAE, India, Japan and Australia (Released on March 20) Support for campaign creation for KDP, Merch By Amazon (Released on March 7th)   April 2021 Self Support: Deactivate your account via preferences pages (Released on March 28) Automated Amazon Ads Audit Reports. This will let you find out why some campaigns perform good while others don't Actionable items Weekly Email. This will be sent on Mondays and will display your highest priority actionable items suggested for the coming week AI analysis of Product Targeting campaigns and automatically add/remove targeted products. Organic sales boost via AutoPilot (Exciting new feature!) Ma

Scaling up your business strategically with Amazon Advertising should effectively be processed in the right manner. If you are losing sales and search ranking to your competitors, it means you are running out of inventory on Amazon. So, running out of inventory can place you in a dangerous position and it is also scathing to maintain enough inventory. But it also helps increase the sales as it meets the demand of your potential customers.  Focus on your true ACoS and the Ad Spend Margin Impact, as it is through which we will get to know that your Amazon ad campaign is scaling up or not. SKUs that are Stock Keeping Unit is determined by the measurement of the ACoS to see if it is profitable and effective. Your marketing strategy mostly determines whether your ACoS is up to the mark or unfavourable.  To increase the sales velocity, the ACoS should be good with 20%. The goal is to have acceleration in sales without a loss. So, ACoS is quite an important tool to judge the profitability rat

The competition is heating up with the increased amount of Amazon users every month. Every hour Amazon advertising keeps growing due to the expansion of the sellers across the world leveraging it. A massive budget does not matter if you are having an advanced strategy to increase your sales according to the competition lined up. As the Amazon consumer attention intensifies, advertising tips should be followed in order to have a hike in this advertising activity.  Recognize your Target Audience In order to see a rise in the outcome of your Amazon advertising, one of the most important aspects is knowing the target audience. Recognizing the target audience for your products and then marketing is the essential step to be taken towards success. Knowing who our target audience is, what their needs and desires are, will help increase the relevancy to make better sales ad copy.  Shoppers usually look into the benefits of a particular product while shopping. An image So, you should probably

It can be said that advertising is the most effective marketing tool in today’s world where people can reach a wide number of audiences. Product searches is one the important marketing tools among various others. Nowadays authors spend a lot of money on advertising through Amazon, as it is indeed the biggest bookstore in the world. Surprisingly people search for any product more on amazon rather than google.  Kindle Direct Publishing backs up the authors with advertising through AMS. Advertising through Amazon is one of the best things authors can get as people open it with a mood to buy something and not just to chit-chat. But all these advertisements go in vain if it is not carried in a proper way. Like one spends a lot of money but does not get results because of carelessness.  In order to have a successful advertisement these points need to be remembered, like: What are the bids you are making? Who are your target audience? Is the cover of your book effective or not? And various ot

All those working in the domain of Amazon know the importance of Amazon Pay-per-Click ads. It is no new fact that all of us advertisers and sellers spend millions on Amazon PPC. However, after spending a million dollars on Amazon PPC last year, I have learned a lot many things that were not quite obvious at first.  Amazon PPC is very much a new platform. Even now if you research it, you will definitely get new strategies and new tools to enhance your profitability. Hence, it is evolving day by day. Since new things are coming up each day, this platform is still unknown from various aspects. It is not like Facebook ads.  Penning down the lessons I learned is a great way for others to know how much they should spend and how much is actually worth it. This is one of the reasons why I want to share my findings over the years.  There are 7 lessons I learned and these can be termed as strategies for making more sales on Amazon and increasing your profitability.  1. Running Ad Campaigns at a

Amazon has engulfed every space, every area and enjoys a global presence. Naturally Amazon PPC has become essential in the domain of marketing and especially for sellers.  For rightfully selling your products on Amazon, you need to plan and manage your ad campaigns. Without this, your product will not be visible to the potential customers and you will not be able to sell your product to a much larger audience.  Now handling Amazon PPC can be done manually and must be done manually for first time users. This is the time when you understand the nuances of ad campaigning. But after a while, this task becomes quite tedious and you might require that time to diversify your product or think of other ways to upgrade your selling. Hence at such times, it is a good option to utilise the softwares available for managing Amazon PPC.  PPC advertising does require a lot of performance testing, new ideas for campaigns and basically everything to refresh your ad campaigns. In such a situation softwar

Plenty of Updates for the year ending 2020. Few of them are summarized below Placement Boost More details on this feature here 2) Auto Target Campaign Performance Charge AutoPilot for Autotargeted campaigns were upgraded with better forecasting algorithms. In our internal test, this performed 7x better than our existing algorithms and increased sales by more than 13% for our beta customers. After exhaustive testing and numerous iterations, we have released this to all of our customers. There are no settings for this features. All your Autotargeted campaigns will be automatically upgraded to use our new algorithms 3) Faster Dashboard This was the number 1 feature that we focussed on this month. We have tweaked, optimized and upgraded our UI for faster and responsive feedback. You can see it for yourself how snappier the new dashboard is now. There are more bug fixes and minor feature updates 1) The default range of dates shown for all campaigns is now last 30 days (It used to be last 7

Statistics don’t lie! Every month, almost 50 percent of shoppers in the U.S. make a purchase on Amazon. With more than one million other small-to-midsize businesses (SMBs) on the platform, it’s becoming a difficult challenge for many businesses to capture those sales.  Often sellers fall in many traps tackling this situation. Like for instance, the merchant has put all his/her efforts in the quality of the product and even kept in mind the requirements that would attract the targeted audience. But, the results don’t match with the hard work he/she did. Meaning, the sales numbers are low. Sadly, this leads to losing confidence on the product and questioning yourself about the product, wondering if it’s great after all.  But one has to find the root cause before coming to any decision. Yes, sometimes it may be that the product needs more improvements to survive in the market. And on the other side of the coin,NO it might not be the reason at all.  It’s important to examine your Amazon

Keyword Harvesting can be puzzling... When dealing with Amazon Advertising or Amazon PPC optimization, Keyword Harvesting/Mining plays a key role. It is significant in Manual and Automated, AI-driven campaigns for driving discoverability and conversions on Amazon.  For those, who may need a kickstart- “Keyword Harvesting/Mining is finding the most relevant keywords according to your products or services and targeting these right keywords in your ad campaigns.” In other words, it will tell you which keywords you need to bid on to boost your PPC game.  Why exactly should you care? Because of the reality: “One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don’t scroll past the second page of results, per a report.” “The research also found that 12% of consumers limit their browsing to the first page of results. But this doesn’t mean clicks to the