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Many are the changes that the internet has brought to the market and they have changed how businesses have to operate and work. The network has made the communication change, the way to access to the information or the marketing strategy that companies are using. And, of course, the network has also completely changed consumption. Broadly speaking, internet propitiated a modification between what triumphs and what does not. Before its existence, the success or failure of something was closely linked to the fact that it could reach large masses of consumers and seduce them. A product could not be considered a success if it did not sell massive quantities and if it did not reach many consumers. One of the best examples to understand how this idea works is in books. Before the internet, only genres with massive audiences were easy to find. Now anyone can read almost anything thanks to the distribution in electronic format and even thanks to distribution via paper, since the mode

Internet does not have a schedule: everything is open 24 hours a day during all days of the week, whether it is a holiday, or at night or an hour too early in the morning. There is not a moment of rest and there are no moments when you can close for vacations. The Internet is an environment that is always open, always available and where things are done when you feel like it or when you feel you need it. And this has changed the dynamics of access to information, relationships and, of course, consumption. The network has eliminated the opening hours and has made the stores have become an always active and always open element. Ecommerce does not have schedules and consumers can buy their products at any time. And this has already had an impact on what is done on a recurring basis and the customs of consumers. Consumers no longer buy with store hours. Shopping has spread throughout the day and, especially, at night. The most salient finding of the study on buying habits and th

The lack of information or provide contradictory documentation on shipping costs or exceptions that are not admissible to the right of withdrawal are just some of the most common faults that can be found when buying online.  Information not available or contradictory about the shipping costs. Often online retailers are missing information on shipping options. In many cases users find that the expenses indicated previously do not match the calculated actual expenses of the final shipment. It should be added to this situation that information on shipping costs is often incomplete: not all countries to which the products are supplied are listed, missing details and weights of the product groups and have not been registered possible reimbursement expenses that may arise. How to solve it? Before the customer places a product in the shopping list, he must be able to calculate the shipping costs, including additional costs, such as a shipment per carrier. If the shipping c

Bad product reviews are the bane of any seller. You probably worked hard to get your order out, and yet you received a negative review, which talks unfavourably about your product. This will enrage any seller out there. Ratings that are 1-star can drag down your product’s average rating unless it already has a solid base of reviews. But even if there are already a lot of good ratings for your product, 88 percent of buyers specifically check the negative reviews to get an idea what issues could potentially arise with the product. This way, bad reviews can directly lead to a drop in sales. As a seller, you naturally want to avoid this and wonder: What should I do about unfavourable reviews? What can I do anyway? nobody likes these The first thing that you should do is to not panic, on seeing that you have received a negative review. You must realise that if you are in this game for the long haul you will have to deal with this on a nearly regular basis. So, buckle up and ta

Let's continue with some advice for your marketing strategy! - Schedule: Place each of the actions of the plan in a calendar where each responsible agent of the campaign is compromised. It will help you locate, evaluate and arrange not only the execution of actions but also budgets. - Target your audience: Define your target audience in a clear and accurate way. Research the pattern references very carefully so you do not waste your budget. Target your ads to a specific audience group. You will ensure conversion and you will have quality traffic. - Specialized metrics: How will you measure the results? This is one of the most important stages of the process because thanks to the web analytics, you will realize if the actions taken are bearing fruit. I recommend using: Google Analytics, Wroopra, GetClicky, W3Counter and ClickHeat. - Advertising Modes: Identifies the mode under which you want to target: CPM (cost per thousand), CPC (cost per click), CPL (cost per lead) or

At present, digital marketing strategies play an important role in the distribution channels of products or services of different companies or companies. Digital marketing represents an innovation channel that demands more investment every day and is the fastest growing sector thanks to the high commercialization of desktop computers and mobile devices worldwide. Its main advantages are: Measurable results, Viral power, Low production costs and Flexible budgets. If you are a marketer, business administrator, project manager, SEO, entrepreneur and you need some steps to carry out a strategy guided by the results, these are some steps or tips to be focused on converting new users for your business, get traffic Quality and have good ROI (return on investment) results. They are in an order of execution (which I recommend) but you are free to make variations according to what you need: - Analyze the product (introduction or diagnosis): List each of the variables of the produ

Millions of people around the world use Amazon to make purchases of all kinds of products. Regardless of whether or not you have your own e-commerce, we recommend you use it to increase your sales in the Online Channel. To this end, here are some tricks to improve your visibility in the # 1 marketplace and make it the best ally, either online or offline. Optimize the product listing on Amazon. For this you have to follow the SEO guidelines that the same platform offers. A good Amazon title should include essential elements like the brand, the type of product, its material or ingredients, in case it is a consumable. In addition it is essential to add a keyword integrated in it and define the product (eg tool, phone, glasses, etc.) Including quality images is essential and if they are over 1000x1000 pixels, This will activate the zoom function to see your product in more detail. Amazon also allows you to define your own search terms for each product, through 5 fields that

In recent years, e-commerce has grown remarkably. Consumers have lost the fear of buying on the internet and have incorporated it on a regular basis to their day to day. The 'I'm going to look if I see it on the internet' has gone from being the rarity that made the friend 'early adopter' of the world of technologies to become a recurring issue for all types of buyer and virtually any type of demographic segment. Buying online is not, in fact, even heritage of the millennials. Nowadays, anyone with an internet connection is a potential customer of online stores. But what should companies do to create an e-commerce experience that stands out over others and convinces the consumer of the advantages of buying online? Obviously, it is not worth simply uploading the products to the internet and hope that the consumer will start to buy. You have to create a unique experience and a space that invites the purchase and, so to speak, push it. Starting from certain real