What to take into account to win over mobile consumers
The boom of mobile devices has made the Internet users stop using their computers - and therefore the desktop - as the only entry point to information and consumption. Their smartphones and tablets have been erected as the space they get when they want to see a movie, to read those news that interests them in a media, publish a status update on their social network and, of course, search the product they want to buy or about which they are looking for data. M-commerce has become an increasingly common reality and consumers are more comfortable. Do not ignore the power of an app When thinking about m-commerce, many are the elements that are open to debate and of which brands have to make decisions. One of them is to establish if the brand stays only with the mobile version of its e-commerce website or if it also creates a mobile application that offers direct access to products and services without going through the web. It may seem that once you have a mobile access, the app no longer