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Showing posts with the label amazzon reduce acos

Amazon PPC Optimization Tip: Automated Keyword Harvesting

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One of our highly used feature in the AutoPilot is "Automated Keyword Harvesting" or keyword finder.  This feature of autopilot will find relevant, highly converting keywords and automatically add them to your campaigns every day. You can choose what type of keywords: Keywords that have made sales or keywords that have highest impressions or keywords with the highest clicks. Screenshot below on how it looks like within the autopilot settings. Few important things to note here We find keywords with our AI as well as Amazon recommendation. Usually our AI outperforms Amazon Recommendations.  New keywords have unknown CPC and influence your ACoS on the day it's added. The default settings suits most sellers Raising the number of keywords added daily influences the ACoS to a higher degree Reducing the number of keywords or disabling the feature all together stabilizes the ACoS much more. In a nutshell, choose a balanced approach. If your ACoS is always above yo

Marketing Automation In E-Commerce : The Light At The End Of Tunnel

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Let's start with the term Automation, shall we? The dictionary defines automation as the method to make an apparatus or a system to work automatically. In this modern world the unsung value of Automation has been recognized by many industries of diverse fields . So, the experts define automation with more clarity as “the creation and application of technologies to produce and deliver goods and services with minimal human intervention”. Automation in today’s era plays a key role as it comprises vital elements, processes and job functions. We can apply automation from scratch up to making the final product. Automation has its major influences also on marketing and sales management.   Influence of Automation on Marketing, want to know more? Keep on reading. There goes a saying, “IF CONTENT IS THE KING, MARKETING IS THE QUEEN”. Let’s face the reality, it becomes utmost difficult for business owners especially small ones who have just kept their foot in the market, to do tasks related