AiHello AutoPilot.Amazon Ads PPC Automation Marketing Services Software Tool

Scaling up your business strategically with Amazon Advertising should effectively be processed in the right manner. If you are losing sales and search ranking to your competitors, it means you are running out of inventory on Amazon. So, running out of inventory can place you in a dangerous position and it is also scathing to maintain enough inventory. But it also helps increase the sales as it meets the demand of your potential customers.  Focus on your true ACoS and the Ad Spend Margin Impact, as it is through which we will get to know that your Amazon ad campaign is scaling up or not. SKUs that are Stock Keeping Unit is determined by the measurement of the ACoS to see if it is profitable and effective. Your marketing strategy mostly determines whether your ACoS is up to the mark or unfavourable.  To increase the sales velocity, the ACoS should be good with 20%. The goal is to have acceleration in sales without a loss. So, ACoS is quite an important tool to judge the profitability rat

Being aware of the opportunities that that converts our potential customers into buyers is one of the most important aspects of advertising. Amazon sellers can target through Sponsored Product Ads which helps in growing seller’s brand awareness. During different phases of online shopping, it helps in engaging and re-targeting. Today we will be doing an in-depth analysis of How to use Sponsored Display Ads to attract highly-qualified buyers.  Sponsored Display Ads has features and creatives which enables shoppers to finally purchase. It helps in generating brand awareness, bringing in new audiencences through targeting and then converting them into potential customers.   Targeting is mostly done by behaviour by Sponsored Display Ads. Products categories are looked upon where the seller's product falls under. Then listing of similar products are done which previously have been bought or related categories. By leveraging the power of Sponsored Display Ad, there is usually an increase

Since Ads are the most important tool of online marketing in any field, there is an increased number of competitions between Google ads and Amazon ads. Today the most demanded among the authors is Amazon ads after they introduced AMS i.e., Amazon Marketing Services.  There is also an increased number of searches on Amazon rather than on Google. Amazon is progressing quite quickly being the world’s biggest eBook retailer and bookstore and today we will do a case study in various aspects to improve Amazon ads for authors.   Its progressive advertising tools in marketing books are becoming the most favoured channels of all. Authors now are focusing more on advertising their book in order to make it visible which is quite the nice move as it indeed brings results. Through data analysis and iteration only success can be measured as Amazon ads have its own merits and demerits.  AMS Amazon Marketing Services has been a great talk this year especially among authors where special books are bein

It can be said that advertising is the most effective marketing tool in today’s world where people can reach a wide number of audiences. Product searches is one the important marketing tools among various others. Nowadays authors spend a lot of money on advertising through Amazon, as it is indeed the biggest bookstore in the world. Surprisingly people search for any product more on amazon rather than google.  Kindle Direct Publishing backs up the authors with advertising through AMS. Advertising through Amazon is one of the best things authors can get as people open it with a mood to buy something and not just to chit-chat. But all these advertisements go in vain if it is not carried in a proper way. Like one spends a lot of money but does not get results because of carelessness.  In order to have a successful advertisement these points need to be remembered, like: What are the bids you are making? Who are your target audience? Is the cover of your book effective or not? And various ot

We had some great new features released for AiHello AutoPilot this month. If you can't view the below changes, please clear your cache and reload the browser. 1) New charts to track progress of your Ads Performance: View historical charts of ACoS, CTR, Conversion Rate and number of Click for each campaign in your campaigns page. Sample screenshot is below. 2) We have added a bulk edit feature that allows you to modify AutoPilot for multiple campaigns at the same time. 3) We have also re-arranged the flow of the app to make it more dynamic and changes according to your profile. 4) We have made multiple iterations to our AI platform to optimize your bids better. If your profile is older than 30 days, you should be able to notice the performance improvements for your ads. We also worked on numerous bug fixes and cosmetic fixes on the UI. For October we have major updates planned, so stay tuned.

  Many business executives complain that the top pain point to them is the sudden negative variations in the demand of the product. Changes that no one saw it coming! The world’s largest IT research firm, Gartner came up with a term for the same problem that many organizations suffer from : Demand Volatility.    There are numerous factors that affect the demand of a particular product or service, be it weather fluctuations, trends, availability of alternatives, period of recession and looking at the power of Social media- even posts by Social influencers or celebrities impact the buyers.     For instance, let's look at both sides of the coin here.    Daniel Wellington, a Swedish watch startup, is one company that uses a global network of influencers to market their watches. One of the influencers on Instagram posted an eye-catching and well-composed image with a caption that not only talked about the watch in photo but also how her followers could get one with a discount. Due to it

  SEO, keyword research, optimization- these are some of the terms relevant for online content to rank high in search engines. But do you consider only Google while optimizing your content?    Well, let me tell you that Amazon SEO is equally important if you want to up your game of selling any products online!    If you go on Amazon, you will see that there is a search bar where customers or potential buyers do their searches. Now if you want your products to rank first in the search list and want to increase your sales, then you must be well aware of Amazon SEO procedure. Also, one thing to keep in mind is that Amazon is a buying platform; hence the working of Amazon SEO is a tad bit different from Google SEO.    Why Amazon ranking is better and crucial is because, in these past decades, the growth of Amazon is humungous. It has become one of the most trusted and biggest e-commerce sites. And obviously, as a seller you want your product to be listed on top of Amazon searches so that i

  Amazon is epitome of the saying- “ Little drops of water make a mighty ocean ”. Amazon has flourished into an international E-commerce company with separate retail websites in the United States, India, the United Kingdom, Canada, Australia, Japan, and so on. According to the latest reports published by Statista , during the second quarter of 2020, Amazon generated total net sales of almost 88.91 billion U.S. dollars, surpassing even the 87.44 billion U.S. dollars in the holiday season quarter of 2019. When Amazon emerged as a powerful advertising giant, it threatened those already in the run for almost a decade like Google and Facebook. The executives of Amazon realized that they were sitting on the top of the most valuable online asset that is Data, which they could monetize somehow without any negative impacts on the customer’s experience. The company also grew as one of the biggest search engines in the world. All this led them to innovate and grow into advertising and marketing,