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Showing posts from January, 2023
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Calculating optimal bids are all rage around the internet especially around the Amazon ecommerce business and the most frequent formula given is  Bid = sales/click* target acos. While this may provide a good indication of what your bid might be, this is a classic case of putting the cart before the horse. Optimizing your ads through rules-based systems may seem like a smart strategy, but it could actually be hindering your business.  What you want to do is to optimize the bid to generate good sales. But with formulas like this you are optimizing your sales & clicks based on your bids.  Adding misery to that equation is that lower bids will get you substandard sales and most likely higher ACOS (lower ROAS). This causes what I call a “spiral of death”. Your sales go down since your bid is low. Your bid goes further down if you use the formula above since sales is low. So don’t be a kid, ditch the algo bid! (I am no Shakespeare when it comes to rhymes) aihello The true way out is to f
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To properly target their audience and broaden their reach on Amazon Canada, marketers must improve their advertising strategy. It's crucial to be aware of all the ad formats Amazon offers, including Demand-Site Platform (DSP) and Amazon Sponsored Display, if you're just starting to promote your company. You should think about leveraging the Amazon DSP and Sponsored Display Ads to increase your advertising efforts both on and off the Amazon platform. Each sort of advertisement functions differently while providing unique advantages. You must comprehend the primary distinctions and benefits associated with each type to make the most of each choice. Amazon Sponsored Display Ads: What Are They? Amazon Sponsored Display Ads are providing enormous chances for advertisers using Amazon Ads. By connecting to appropriate audiences both on and off of Amazon, it is a self-service advertising solution that aids in the development of enterprises. All professional sellers, vendors, and agenci
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Learning Amazon jargon might be challenging. Fortunately, we have created a helpful cheat sheet for novice FBA sellers to make selling a little bit simpler. Let's start now. 1P – First Party In a first-party relationship (1P), the brand serves as the wholesale supplier while the marketplace serves as the retailer. 3P – Third Party In a 3P partnership, your company uses the Amazon marketplace to sell directly to customers. You are in charge of everything, including product listing, order fulfilment, and customer care. 3PL – 3rd Party Logistics For businesses of all kinds (from small and medium-sized firms to large-scale corporations to public sector bodies) who desire to outsource some components of their warehousing, inventory management, and fulfilment operations, a 3PL offers a variety of logistical services and solutions. ACOS – Advertising Cost of Sales (ad spend / ad revenue) Amazon pay-per-click (PPC) advertising campaigns are evaluated using the Amazon advertising cost of sa