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Showing posts with the label amazon ad spend

Here is How to Scale Your Business Using Amazon Advertising

Scaling up your business strategically with Amazon Advertising should effectively be processed in the right manner. If you are losing sales and search ranking to your competitors, it means you are running out of inventory on Amazon. So, running out of inventory can place you in a dangerous position and it is also scathing to maintain enough inventory. But it also helps increase the sales as it meets the demand of your potential customers.  Focus on your true ACoS and the Ad Spend Margin Impact, as it is through which we will get to know that your Amazon ad campaign is scaling up or not. SKUs that are Stock Keeping Unit is determined by the measurement of the ACoS to see if it is profitable and effective. Your marketing strategy mostly determines whether your ACoS is up to the mark or unfavourable.  To increase the sales velocity, the ACoS should be good with 20%. The goal is to have acceleration in sales without a loss. So, ACoS is quite an important tool to judge the profitability rat

TroubleShooting: AutoPilot PPC Automation reducing Ad Spend and Sales?

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For some sellers, putting their campaigns on AutoPilot will reduce their AdSpend and make their products profitable. However common side effects includes lowering of sales. Though this should be preferable to make lower sales but higher profit rather than selling more at a loss, some sellers would like to also increase their sales with AutoPilot Amazon PPC Automation. If that is you, then read on how you can accomplish this task by using a combination of following recommendations. 1) The first thing you should take note of is the CVR and CTR rates. More will be written about this in our subsequent blogs but for now note that CTR is the Click Through Rate and CVR is the Conversion Rate. CTR and CVR columns are available at Profile, Campaign, Group, Keyword and Targeting expression level. CTR is the percentage of people that look at your ad and click on it. CVR is the percentage of people that view your product and buy it. Your CTR and CVR rates depends on the category you are selling. H

Predicting Amazon sales using Deep Learning

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Introduction My primary aim was to predict the sales of an item given the Best Seller Rank on Amazon. Predicting the sales helps me in other use cases like suggesting sellers the best products to sell. My final aim is to provide data insights about any product: How much it will sell as well as when, where and how. What is Amazon's Best Seller Rank? Best Selling Rank is a ranking system provided by Amazon that is linked to the number of sales of that product. This rank is calculated frequently. An important point to note is that Best Selling Rank is a 'ranking system' and by itself it doesn't mean anything.     A rank of #1, therefore, means that the product has sold more than any other product in that category, on that marketplace.   This kind of makes it relatively easy to predict the number of sales of a product if we know the sales of other products ranking close to it.   How did we get the initial sales data? I have been selling professionally on Amazon and have bee