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How to lower your amazon seller fees     The digital era has opened up new opportunities for those that are willing to start a business. If you are searching for a spot in the online market, Amazon can become a great marketplace for your company. In order to sell on Amazon, there are two options: either we take care of the entire selling process, or we rely on “Fulfillment By Amazon” (FBA). With FBA we basically "rent" space at the warehouses of the American company, which from that moment is the sole responsible of processing your shipments. For many companies, this represents a great advantage, since the logistic management of an e-commerce business can become a real headache. However, despite the attractiveness of this system, paying FBA fees can cut into your bottom line.      To combat overcrowding in their fulfillment center, Amazon began instituting a penalty on a low Inventory Performance Index (IPI) for their third-party sellers, who provide just over half of their s

If you are an owner of a business that produces goods and have been questioning on whether to start selling online or not, then you must have considered whether there is actually any benefit to setting up a seller profile on any marketplace. Thing is, online marketplaces are eerily similar to the shopping mall you might be selling your goods at. Shopping malls tend to be the hottest destinations for consumers, and that is what might have made you consider selling there. Market places that are online such as amazon and eBay are actually reconstructions of the same business model, just put online. So, which one do you choose as a seller?   Established marketplaces, such as Amazon and eBay, and product portals, will attract a lot of new customers to your products or services. Not only that, you will have an audience to sell to which is larger than the combined audience of all your establishments that exist offline. If you are the type of person who is not convinced without statistics, it

Demand forecasting 101 It is obvious that managing inventory stock for an e-Commerce business can represent a real headache, but nowadays, it is a very important part of any company. An inefficient use of warehousing space can cost a lot of money, and having too much inventory stock can also mean that products will end up becoming obsolete or damaged. But if you get your inventory stock levels right, you will save money and you will also increase trust in your brand. There is an interesting concept around the eCommerce market that plays with the idea of having a thoughtfully planned inventory, and it’s called demand forecasting. Demand forecasting is a process of anticipating the demand for the product and services of an organization in the future to optimize supply or execute decisions. This means that it is vital to plan ahead, which is certainly a very difficult task, but there are many ways to keep a healthy inventory using this concept. The following article will explore different

The notion that the focus should be on developing the lifetime value of customer relationships is what many eCommerce traders today believe in. Ways of adding to overall customer equity include building loyalty and retention, cross-selling related goods and services, and broadening offerings to fulfill more customers’ needs. Indeed, given that the cost of keeping current customers is much lower than that of winning new ones, and ultimately, the large number of buyers out there, a mature business would be hard-pressed to increase profits otherwise. A brand’s ability to fulfill its uniquely positioned promise better than any other competitor is where its power resides. Therefore, fulfilling the brand’s promise within digital channels is what digital brand management execution is all about. A brand fulfilling its promise both offline and online is essential to building brand trust and loyalty; a consequence of perceived value and real satisfaction. Besides, the correct description is vita

Are you newly starting out as a seller? Are you struggling with Amazon? Here is a list of few tips that we believe every seller should know before starting out their selling career with Amazon! Carry Amazon Inventory as Well as Your Own Yes, it’s true, once you have a WebStore by Amazon, you can add products to your store that you don’t source or own yourself. You can take items from Amazon’s catalogue and add them to your inventory. Suppose you sell digital cameras, for example, but you don’t want to deal in the batteries or memory cards that go along with them. You can list those accessories from Amazon’s inventory, and when they sell, you’ll receive a referral fee from Amazon. All of your store management features are available through your Seller Central account. Amazon handles all payment processing, so you don’t need a separate merchant credit card account, and you also get the fraud protection of working under the Amazon umbrella. Of course, your items are all covered by the Ama

An accurate forecast of your sales and can help you to manage inventory more efficiently. However, it is hard to account for  the various factors that affect sales, to capture seasonal changes, and the pattern changes over time. Thanks to Artificial Intelligence, and more specifically deep learning, this task has been made much more accessible and we can now predict the sales efficiently using a neural network that analyses sequential data and temporal data. If that last sentence confused the hell out of you, well, fear not. This article is not going to be a highly technical plunge into the nitty-gritty of deep learning networks. (If that’s your thing however do check out this article which explains the problem from a more technical perspective). This article  will focus more on the what using a artificial neural network entails, and what it can mean for a business, how it can analyse multiple features to make an accurate prediction. We will be demonstrating this using a publicly avai

  The digital era has opened up new opportunities for those that are willing to start a business. If you are searching for a spot in the online market, Amazon can become a great marketplace for your company. In order to sell on Amazon, there are two options: either we take care of the entire selling process, or we rely on “Fulfillment By Amazon” (FBA). With FBA we "rent" a space in one of the logistics stores of the American company, which from that moment is the sole responsible of processing our shipments. For many companies, this represents a great advantage, since the logistic management of an e-commerce can become a real headache. However, despite the attractiveness of this system, paying FBA fees can cut into your bottom line. To combat overcrowding in their fulfillment center, Amazon began instituting a penalty on a low Inventory Performance Index (IPI) for their third-party sellers, who provide just over half of their sales. Initiated on July 1, 2018, these penalties