Employer branding: why companies increasingly care about their image as employers
Can marketing help you capture talent? Should companies use these strategies to position themselves to their potential employees and thus to connect with them? The relationship between marketing and human resources is increasingly close, or at least that is what some analysts and some experts believe. In fact, there are already those who think that the two areas should be closely related and in the hands of the CMO. Some large companies have already concentrated on the same person both functions, since the interests of both are linked more and more. As more and more important elements like brand advocacy or the fact that attracting talent becomes more complicated, the more diffuse the borders between them. The image of the company impacts the processes to find workers Getting to work in this field is not just as easy for all companies. The realization of this branding effort often means having to fight against different winds. For example, for large companies is the question that they