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Keys To A Successful Digital Marketing Strategy (part 3)

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Final part of this series! Hope you aren't missing anything!  - Gamification: Create web applications that massify your message with "entertaining games or apps" that will give your customers a long stay, offer them "prizes" and virtual credits that motivate them to stay in your site longer and recommend your product. - SEO: (Search Engine Optimization):  It is a process that seeks to position your websites in certain phrases or search criteria in engines like Google, Bing and Yahoo. Investigate new phrases or words that make a trend with Keyword research with Google Keywords Tools and optimize all your landing pages with keywords that describe 100% your product and offers direct contact forms (it will streamline the sales process -conversion and will serve as a meeting point for new visitors). - Alternative channels: Guidance in web directories or specialized groups. It also uses extra strategies such as: Purchase Coupons, exchange purchase bonuses for virtua

Keys To A Successful Digital Marketing Strategy (part 2)

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Let's continue with some advice for your marketing strategy! - Schedule: Place each of the actions of the plan in a calendar where each responsible agent of the campaign is compromised. It will help you locate, evaluate and arrange not only the execution of actions but also budgets. - Target your audience: Define your target audience in a clear and accurate way. Research the pattern references very carefully so you do not waste your budget. Target your ads to a specific audience group. You will ensure conversion and you will have quality traffic. - Specialized metrics: How will you measure the results? This is one of the most important stages of the process because thanks to the web analytics, you will realize if the actions taken are bearing fruit. I recommend using: Google Analytics, Wroopra, GetClicky, W3Counter and ClickHeat. - Advertising Modes: Identifies the mode under which you want to target: CPM (cost per thousand), CPC (cost per click), CPL (cost per lead) or CPA (cost