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Who has not ever heard someone saying that is better to buy one thing than another 'because that brand is already known? It is quite likely that we will not realize it while we are defending why we buy one thing or why we buy another that this element is having a direct impact on our buying decisions. Why do we care if a brand is known or another is not?  In reality, it could be said that the same mechanism works that make us more careful when we open the door to someone we do not know someone who we do. From one we always expect the worst and from another, we expect the best. So, the way we interact with each other (even if we really know anything about each other) is completely different. You only have to look at the opening degrees of the door the next time we face this situation. As the person who is ringing the most known or most expected was the door, we opened the door to receive it. With the brands, in the end, the same thing happens. The more we know a brand, the m

The lack of information or provide contradictory documentation on shipping costs or exceptions that are not admissible to the right of withdrawal are just some of the most common faults that can be found when buying online.  Information not available or contradictory about the shipping costs. Often online retailers are missing information on shipping options. In many cases users find that the expenses indicated previously do not match the calculated actual expenses of the final shipment. It should be added to this situation that information on shipping costs is often incomplete: not all countries to which the products are supplied are listed, missing details and weights of the product groups and have not been registered possible reimbursement expenses that may arise. How to solve it? Before the customer places a product in the shopping list, he must be able to calculate the shipping costs, including additional costs, such as a shipment per carrier. If the shipping c

Bad product reviews are the bane of any seller. You probably worked hard to get your order out, and yet you received a negative review, which talks unfavourably about your product. This will enrage any seller out there. Ratings that are 1-star can drag down your product’s average rating unless it already has a solid base of reviews. But even if there are already a lot of good ratings for your product, 88 percent of buyers specifically check the negative reviews to get an idea what issues could potentially arise with the product. This way, bad reviews can directly lead to a drop in sales. As a seller, you naturally want to avoid this and wonder: What should I do about unfavourable reviews? What can I do anyway? nobody likes these The first thing that you should do is to not panic, on seeing that you have received a negative review. You must realise that if you are in this game for the long haul you will have to deal with this on a nearly regular basis. So, buckle up and ta

Let's continue with some advice for your marketing strategy! - Schedule: Place each of the actions of the plan in a calendar where each responsible agent of the campaign is compromised. It will help you locate, evaluate and arrange not only the execution of actions but also budgets. - Target your audience: Define your target audience in a clear and accurate way. Research the pattern references very carefully so you do not waste your budget. Target your ads to a specific audience group. You will ensure conversion and you will have quality traffic. - Specialized metrics: How will you measure the results? This is one of the most important stages of the process because thanks to the web analytics, you will realize if the actions taken are bearing fruit. I recommend using: Google Analytics, Wroopra, GetClicky, W3Counter and ClickHeat. - Advertising Modes: Identifies the mode under which you want to target: CPM (cost per thousand), CPC (cost per click), CPL (cost per lead) or

In recent years, e-commerce has grown remarkably. Consumers have lost the fear of buying on the internet and have incorporated it on a regular basis to their day to day. The 'I'm going to look if I see it on the internet' has gone from being the rarity that made the friend 'early adopter' of the world of technologies to become a recurring issue for all types of buyer and virtually any type of demographic segment. Buying online is not, in fact, even heritage of the millennials. Nowadays, anyone with an internet connection is a potential customer of online stores. But what should companies do to create an e-commerce experience that stands out over others and convinces the consumer of the advantages of buying online? Obviously, it is not worth simply uploading the products to the internet and hope that the consumer will start to buy. You have to create a unique experience and a space that invites the purchase and, so to speak, push it. Starting from certain real

Amazon already has product pages for tons of products, but if your product is not present in their catalogues, you can create a product page of your own. All you need to do is upload some good images of your product, write a good description for it, and a name. Hit save and your product page becomes visible in the Amazon catalogue. However, this requires you to have a Pro Merchant account first. You don’t need the Pro Merchant account to add your own listing for an existing product page. Assuming you don’t have a Pro Merchant subscription, here are the steps to do it. Adding a product in seller central 1)        Sign in to your Amazon Seller Central account. 2)        Click on the Settings tab and then click on “Seller Account Information”. 3)        Click on Pro Merchant account. Make sure you fill up all categories correctly 4)        Now click on the Inventory tab and select “Manage Your Inventory”. Click on the “Create a Product Detail Page” button, which is o