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Showing posts with the label amazon ads software

Here is How to Scale Your Business Using Amazon Advertising

Scaling up your business strategically with Amazon Advertising should effectively be processed in the right manner. If you are losing sales and search ranking to your competitors, it means you are running out of inventory on Amazon. So, running out of inventory can place you in a dangerous position and it is also scathing to maintain enough inventory. But it also helps increase the sales as it meets the demand of your potential customers.  Focus on your true ACoS and the Ad Spend Margin Impact, as it is through which we will get to know that your Amazon ad campaign is scaling up or not. SKUs that are Stock Keeping Unit is determined by the measurement of the ACoS to see if it is profitable and effective. Your marketing strategy mostly determines whether your ACoS is up to the mark or unfavourable.  To increase the sales velocity, the ACoS should be good with 20%. The goal is to have acceleration in sales without a loss. So, ACoS is quite an important tool to judge the profitability rat

Product Updates:Amazon PPC Automation AutoPilot December 2020.

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Plenty of Updates for the year ending 2020. Few of them are summarized below Placement Boost More details on this feature here 2) Auto Target Campaign Performance Charge AutoPilot for Autotargeted campaigns were upgraded with better forecasting algorithms. In our internal test, this performed 7x better than our existing algorithms and increased sales by more than 13% for our beta customers. After exhaustive testing and numerous iterations, we have released this to all of our customers. There are no settings for this features. All your Autotargeted campaigns will be automatically upgraded to use our new algorithms 3) Faster Dashboard This was the number 1 feature that we focussed on this month. We have tweaked, optimized and upgraded our UI for faster and responsive feedback. You can see it for yourself how snappier the new dashboard is now. There are more bug fixes and minor feature updates 1) The default range of dates shown for all campaigns is now last 30 days (It used to be last 7

Think Locally, Sell Globally - A Guide for International Selling on Amazon

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Think Locally, Sell Globally - A Guide for International Selling on Amazon Are you a seller on Amazon who wants to venture into the international arena? Are you looking for ways to sell your products internationally? If your answer to these questions is yes, then you have come to the right article!   Selling internationally on Amazon is great for any business, but it is extremely essential to know about it in detail.    Think Locally, Sell Globally! Let’s jump right into understanding the nuances of selling globally.  How Different is International Selling from Domestic Selling?   First things first, there are numerous options to expand the selling of your products globally on Amazon. In fact, as a destination for international selling, Amazon is full of opportunities, but one also needs to know the basic risks associated with it.  It is imperative to know some of the basics before getting started selling globally.    Understand the differences in International Selling   Selling global