AiHello AutoPilot.Amazon Ads PPC Automation Marketing Services Software Tool

AiHello updates the reports from your campaigns frequently but the budget and status of the campaigns are updated weekly. If you update the budget for a campaign, enable/disable a campaign, create a new campaign or just want to get the latest campaign changes from Amazon, you can hit the refresh button in your profiles tab. You can access the profiles tab from your Campaigns page This process takes around 10-20 minutes and might take longer to complete depending on the number of campaigns you have and the number of keywords in each campaign. AiHello will start syncing all your campaigns with Amazon Advertising and start updating the campaigns one by one. You can refresh the page in sometime to get the latest campaigns and latest campaign updates.  

Think Locally, Sell Globally - A Guide for International Selling on Amazon Are you a seller on Amazon who wants to venture into the international arena? Are you looking for ways to sell your products internationally? If your answer to these questions is yes, then you have come to the right article!   Selling internationally on Amazon is great for any business, but it is extremely essential to know about it in detail.    Think Locally, Sell Globally! Let’s jump right into understanding the nuances of selling globally.  How Different is International Selling from Domestic Selling?   First things first, there are numerous options to expand the selling of your products globally on Amazon. In fact, as a destination for international selling, Amazon is full of opportunities, but one also needs to know the basic risks associated with it.  It is imperative to know some of the basics before getting started selling globally.    Understand the differences in International Selling   Selling global

    Advertisers and Marketing Specialists thrive on boosting the sales of the product and simultaneously keep up with the budget of their ad campaigns. Mostly every expert uses PPC (pay-per-click) , a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically.   In this era, it’s hard to tackle these complex processes on our own and maybe not feasible to execute. This could lead to inefficiency, wastage of time, and ultimately a loss for the company. Hence, to optimize it and work smartly, technology gave us “PPC Automation” . A simple solution for complicated tasks!   We can now use various “PPC Automation” tools to automate as many as possible manual processes by leveraging Artificial Intelligence and Machine Learning algorithms. We can set parameters with some boundaries for managing our campaigns. Also, PPC automation helps in

One of our highly used feature in the AutoPilot is "Automated Keyword Harvesting" or keyword finder.  This feature of autopilot will find relevant, highly converting keywords and automatically add them to your campaigns every day. You can choose what type of keywords: Keywords that have made sales or keywords that have highest impressions or keywords with the highest clicks. Screenshot below on how it looks like within the autopilot settings. Few important things to note here We find keywords with our AI as well as Amazon recommendation. Usually our AI outperforms Amazon Recommendations.  New keywords have unknown CPC and influence your ACoS on the day it's added. The default settings suits most sellers Raising the number of keywords added daily influences the ACoS to a higher degree Reducing the number of keywords or disabling the feature all together stabilizes the ACoS much more. In a nutshell, choose a balanced approach. If your ACoS is always above yo

We had some great new features released for AiHello AutoPilot this month. If you can't view the below changes, please clear your cache and reload the browser. 1) New charts to track progress of your Ads Performance: View historical charts of ACoS, CTR, Conversion Rate and number of Click for each campaign in your campaigns page. Sample screenshot is below. 2) We have added a bulk edit feature that allows you to modify AutoPilot for multiple campaigns at the same time. 3) We have also re-arranged the flow of the app to make it more dynamic and changes according to your profile. 4) We have made multiple iterations to our AI platform to optimize your bids better. If your profile is older than 30 days, you should be able to notice the performance improvements for your ads. We also worked on numerous bug fixes and cosmetic fixes on the UI. For October we have major updates planned, so stay tuned.

The week when pandemic hit, sales for my home commodities on Amazon had multiplied 3x over night. In two weeks, I was completely out of stock with what was forecast as 3 months of supplies. Since our manufacturing and supplies is from the Himalayas in Nepal which was in complete lockdown, there was no incoming inventory. Technically this should have meant that I made all my revenues and profit for three months in three weeks. However when I sat down to reconcile my profit and loss, I discovered to my utter disbelief that my profits were almost non-existent. And the reason for this was that the cost of ads on Amazon had gone up 10x. Not only the cost of bids were 3x, there was almost 10x the clicks with much fewer conversions. Partly this can be attributed to bored "window-shoppers" browsing around Amazon looking for stocking up their essentials. If this had happened two years ago, the cost of ads would have been negligible. So what changed in two years? Ads. And the prolifer

Are you a new seller who is just starting out? Then you are probably wondering what you should keep as your nickname. When you are starting out as a seller on Amazon, selecting your seller’s nickname is something that is very important but often overlooked. Once you have put in the hardwork and have pleased your customers, it’s difficult for them to find you again among the mass of listings on Amazon. If you choose your name carelessly, it will become even more difficult. If you choose your name carefully, but don’t consider the realities of searchengines, you’ll still be stuck. Another example in this regard would be that of  Pulse decor, a seller who is specializing in home furnishings, he also chose a great nickname. Anyone who is satisfied with a purchase from this seller can easily find him again by searching Amazon for his nickname. As you select your nickname, be sure you don’t create one that violates Amazon’s rules. You are prohibited from including anything in your nickname t

Reinvention. In the world of business, it’s a word that inspires fear to many companies that don’t know how to deal with failure and prefer to go on with the same old practices, rather than change their strategies and overcome disaster. It’s maybe the word that defines giant companies like Wal-Mart, which is known as the world's largest company by revenue and the world’s biggest retail corporation. These kind of companies are known for their capacity to adapt to the constant cultural and technological transformations of our era: for example, in 2015 Walmart suffered its worst stock decline in more than 27 years , after a series of major strikes demanding higher wages ended up with a series of reformations that made their market shares to fell approximately -33% , wiping out nearly $20 billion in the company’s market value. In the following years, the situation took a drastic turn: by 2018, the company reported that its U.S. comparable sales rose 4.5% , its strongest US sales growt

How to lower your amazon seller fees     The digital era has opened up new opportunities for those that are willing to start a business. If you are searching for a spot in the online market, Amazon can become a great marketplace for your company. In order to sell on Amazon, there are two options: either we take care of the entire selling process, or we rely on “Fulfillment By Amazon” (FBA). With FBA we basically "rent" space at the warehouses of the American company, which from that moment is the sole responsible of processing your shipments. For many companies, this represents a great advantage, since the logistic management of an e-commerce business can become a real headache. However, despite the attractiveness of this system, paying FBA fees can cut into your bottom line.      To combat overcrowding in their fulfillment center, Amazon began instituting a penalty on a low Inventory Performance Index (IPI) for their third-party sellers, who provide just over half of their s

Demand forecasting 101 It is obvious that managing inventory stock for an e-Commerce business can represent a real headache, but nowadays, it is a very important part of any company. An inefficient use of warehousing space can cost a lot of money, and having too much inventory stock can also mean that products will end up becoming obsolete or damaged. But if you get your inventory stock levels right, you will save money and you will also increase trust in your brand. There is an interesting concept around the eCommerce market that plays with the idea of having a thoughtfully planned inventory, and it’s called demand forecasting. Demand forecasting is a process of anticipating the demand for the product and services of an organization in the future to optimize supply or execute decisions. This means that it is vital to plan ahead, which is certainly a very difficult task, but there are many ways to keep a healthy inventory using this concept. The following article will explore different

1. Click on Settings > Order Fulfillment Click on the settings menu at the bottom of the left navigation bar and then click on “Order Fulfillment” to bring up the order fulfillment settings. 2. Select the marketplace to fulfill Select the marketplace for which you want AiHello to fulfill your customer orders. Clicking on a marketplace will bring up the fulfillment settings box. Marketplaces that you have already enabled fulfillment for will have a blue checkmark in the corner. 3. Adjust your warehouse fulfillment settings Firstly, make sure that the “Enable Fulfillment by AiHello” button is turned on. Then you can enable or disable the warehouses available for the chosen marketplace as well as drag and drop the warehouses to sort them by priority. If one warehouse is unable to fulfill the order AiHello will default to the next enabled warehouse on the list. Click on the “Rules” button to set specific rules for each warehouse. 4. Set warehouse fulfillment rules We allow you to custom

Online retail is not about a single entity being in business. There are a lot of merchants, who are selling their products through various styles. They all have their business models based on what they feel represents their brand in the most correct manner. Broadly speaking, there are four models on which businesses are built. They are: 1.        Omni-channel merchants 2.        Virtual merchants 3.        Catalog merchants 4.        Manufacturer-Direct merchants Omni-Channel Merchants: Also called omni-channel merchants, bricks-and-clicks companies have a network of physical stores as their primary retail channel, but also have online offerings. Omnichannel firms include Walmart, Macy’s, Sears, JCPenney, Staples, OfficeMax, Costco, Target, and other brand-name merchants. While bricks-and-clicks merchants face high costs of physical buildings and large sales staffs, they also have many advantages such as a brand name, a national customer base, warehouses, large scale (giving them lever