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Showing posts from March, 2024
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This quarter has been a busy month for us and most of the work was in behind-the-scenes algorithm updates. Majorly, our campaign creator has been completely revamped, we updated our target report module and AutoPilot bid adjustment algorithms received major upgrades. AutoPilot now calculates ideal bid for each keyword. The order of preference is :1) The first preference is given to the keyword's own historical performance. We ensure that the keyword has optimal number of clicks, sales and spend before using historical performance since we don't want to jump the gun and calculate bids for keywords which accidentally makes some sales based on few clicks. 2) The second preference is more interesting and involves our AI engine. This engine searches our entire database for semantically similar keyword cluster and gets their ideal bids. 3) If both the action above fails then we use the ASIN performance to get the ideal bid for each keyword. AutoPilot then adds a certain percentage ab
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AiHello released major modules in the last few quarters which we will be documenting separately. For the search term transfers module we made progress update in how this module works, performance of it and how we display the search terms that AutoPilot automatically harvested. AdGroup match type from the Groups tab This match type is automatically set if you use our Automated Campaign Creator or AdGenius.If you setup AutoPilot on a campaign, we also detect the major match type of keywords and set the AdGroup match type automatically.In all cases, you can override in the Groups tab and set it to something else. What is this Group match type? All the automated customer search terms that are harvested are added as the correct match type to the relevant AdGroup. 2) Search Term harvesting performance. We upgraded our algorithm for search term harvesting. For an ASIN we search for relevant search terms with appropriate match type across all campaigns to add the best customer search term to y
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