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There has been a lot of misunderstanding around tariffs and how they affect businesses or consumers. Even those who try to simplify and explain the issue often end up confusing it further—either by failing to clarify who actually pays the tariffs or by inserting personal perspectives instead of taking a holistic approach. The clearest explanation in the media by “ecommerce pundits” is that the importer pays the tariffs.This is true but misses an important distinction: the importer is not necessarily located in the country where the product is being imported. In the case of the US (as you’ll see below), a majority of the importers are outside of the US. In fact, only 38% of Amazon sellers are based in the US. This number is likely even lower, considering many foreign importers use a US-domiciled address—despite not technically being based in the country. The real payer of tariffs is the entity importing the goods, which could be located in any country. However, based on our interviews w...

There has been a lot of misunderstanding around tariffs and how they affect businesses or consumers. Even those who try to simplify and explain the issue often end up confusing it further—either by failing to clarify who actually pays the tariffs or by inserting personal perspectives instead of taking a holistic approach. The clearest explanation in the media by “ecommerce pundits” is that the importer pays the tariffs.This is true but misses an important distinction: the importer is not necessarily located in the country where the product is being imported. In the case of the US (as you’ll see below), a majority of the importers are outside of the US. In fact, only 38% of Amazon sellers are based in the US. This number is likely even lower, considering many foreign importers use a US-domiciled address—despite not technically being based in the country. The real payer of tariffs is the entity importing the goods, which could be located in any country. However, based on our interviews w...

There has been a lot of misunderstanding around tariffs and how they affect businesses or consumers. Even those who try to simplify and explain the issue often end up confusing it further—either by failing to clarify who actually pays the tariffs or by inserting personal perspectives instead of taking a holistic approach. The clearest explanation in the media by “ecommerce pundits” is that the importer pays the tariffs.This is true but misses an important distinction: the importer is not necessarily located in the country where the product is being imported. In the case of the US (as you’ll see below), a majority of the importers are outside of the US. In fact, only 38% of Amazon sellers are based in the US. This number is likely even lower, considering many foreign importers use a US-domiciled address—despite not technically being based in the country. The real payer of tariffs is the entity importing the goods, which could be located in any country. However, based on our interviews w...

There has been a lot of misunderstanding around tariffs and how they affect businesses or consumers. Even those who try to simplify and explain the issue often end up confusing it further—either by failing to clarify who actually pays the tariffs or by inserting personal perspectives instead of taking a holistic approach. The clearest explanation in the media by “ecommerce pundits” is that the importer pays the tariffs.This is true but misses an important distinction: the importer is not necessarily located in the country where the product is being imported. In the case of the US (as you’ll see below), a majority of the importers are outside of the US. In fact, only 38% of Amazon sellers are based in the US. This number is likely even lower, considering many foreign importers use a US-domiciled address—despite not technically being based in the country. The real payer of tariffs is the entity importing the goods, which could be located in any country. However, based on our interviews w...

There has been a lot of misunderstanding around tariffs and how they affect businesses or consumers. Even those who try to simplify and explain the issue often end up confusing it further—either by failing to clarify who actually pays the tariffs or by inserting personal perspectives instead of taking a holistic approach. The clearest explanation in the media by “ecommerce pundits” is that the importer pays the tariffs.This is true but misses an important distinction: the importer is not necessarily located in the country where the product is being imported. In the case of the US (as you’ll see below), a majority of the importers are outside of the US. In fact, only 38% of Amazon sellers are based in the US. This number is likely even lower, considering many foreign importers use a US-domiciled address—despite not technically being based in the country. The real payer of tariffs is the entity importing the goods, which could be located in any country. However, based on our interviews w...

There has been a lot of misunderstanding around tariffs and how they affect business or consumers. Even the people trying to simplify and explain this confuse the subject further by not clearly explaining who pays for it and also putting their personal perspectives instead of talking holistically.The most clear explanation in media by "ecommerce pundits" state that the importer pays for the tariffs. This is true but misses an important distinction. The importer is not necessarily in the country where the product is being imported.In the case of US (as you will see below), majority of the importers are outside of the US. In fact, only 38% of Amazon Sellers are in the US. This number, in reality, is even lower given that a lot of foreign importers have a US domicile address even though they are not supposed to. The real payer of tariffs is the person importing it who could be in any country BUT given our interviews with major sellers, a lot of the tariff costs will be passed on...

There has been a lot of misunderstanding around tariffs and how they affect business or consumers. Even the people trying to simplify and explain this confuse the subject further by not clearly explaining who pays for it and also putting their personal perspectives instead of talking holistically.The most clear explanation in media by "ecommerce pundits" state that the importer pays for the tariffs. This is true but misses an important distinction. The importer is not necessarily in the country where the product is being imported.In the case of US (as you will see below), majority of the importers are outside of the US. In fact, only 38% of Amazon Sellers are in the US. This number, in reality, is even lower given that a lot of foreign importers have a US domicile address even though they are not supposed to. The real payer of tariffs is the person importing it who could be in any country BUT given our interviews with major sellers, a lot of the tariff costs will be passed on...

There has been a lot of misunderstanding around tariffs and how they affect business or consumers. Even the people trying to simplify and explain this confuse the subject further by not clearly explaining who pays for it and also putting their personal perspectives instead of talking holistically.The most clear explanation in media by "ecommerce pundits" state that the importer pays for the tariffs. This is true but misses an important distinction. The importer is not necessarily in the country where the product is being imported.In the case of US (as you will see below), majority of the importers are outside of the US. In fact, only 38% of Amazon Sellers are in the US. This number, in reality, is even lower given that a lot of foreign importers have a US domicile address even though they are not supposed to. The real payer of tariffs is the person importing it who could be in any country BUT given our interviews with major sellers, a lot of the tariff costs will be passed on...