When a consumer is looking for a particular product over the Internet, what is it that takes you to click on the "buy" button? Is it a low price? Very positive ratings? Product images and videos? Detailed information about it? In a context in which the buyer is increasingly demanding, and actively seeks to compare different items to find the one that offers the best value for money, all these factors are decisive. But according to a new Salsify report, detailed and correct information outweighs all others. It is specified that 90% of consumers already buy online and that almost all (88%) expect the information they find about the product to be rigorous, complete and varied before making a decision about the purchase. Specifically, and as we said before, a good description is the most important when deciding whether to buy or not, over other issues - also key - as the reviews or the price that are second and third place. As Salsify explains, "Consumers are very natu...
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Introduction My primary aim was to predict the sales of an item given the Best Seller Rank on Amazon. Predicting the sales helps me in other use cases like suggesting sellers the best products to sell. My final aim is to provide data insights about any product: How much it will sell as well as when, where and how. What is Amazon's Best Seller Rank? Best Selling Rank is a ranking system provided by Amazon that is linked to the number of sales of that product. This rank is calculated frequently. An important point to note is that Best Selling Rank is a 'ranking system' and by itself it doesn't mean anything. A rank of #1, therefore, means that the product has sold more than any other product in that category, on that marketplace. This kind of makes it relatively easy to predict the number of sales of a product if we know the sales of other products ranking close to it. How did we get the initial sales data? I have been selling professionally on Amazon and...
The Big Traffic Question The key to running any successful business is to have clients that buy products from you. Customer acquisition is the number one priority for any company that is selling online. Suppose you have or are planning on increasing your sales online, then you must make sure that you follow these ways to get traffic to your store, without spending a ton of money doing advertising campaigns. Make Sure Your Store is Beautiful! Having a beautiful website means that there will be people looking at your store for a longer amount of time. The design of your store is surely going to have a positive impact on future customers if it has a professional looking design. A store’s website represents what the store stands for. If you are selling products that look amazing, then the clients will expect that your website also looks stunning. For example, if you are running a store that sells wedding gowns and dresses, but your site looks like it was last redesigned in the turn of...
This week we have two major updates: Global View and "My Keyword Performance". ONE Global view All of our views now have a global view of all your Amazon accounts across all market places. You no longer have to choose the region and then select the marketplace as all the market places in a visual format are provided on the top header. Your business is global, so should be your software! Your account keywords with performance in Keyword Research Keyword Research page now also displays all the keywords/search terms for each product ranked by performance. Our internal algorithm sorts all the keywords and search terms across all campaigns for your product and displays them in this page. Along with this there were tons of fixes for AiHello SmartView. If you haven't used SmartView we recommend you give it a shot. Its Free and provides a 360 view of your Amazon account including the reasons for your performance (or lack of it) https://www.aihello.com/resources/blog/aihello-produ...
Bad product reviews are the bane of any seller. You probably worked hard to get your order out, and yet you received a negative review, which talks unfavourably about your product. This will enrage any seller out there. Ratings that are 1-star can drag down your product’s average rating unless it already has a solid base of reviews. But even if there are already a lot of good ratings for your product, 88 percent of buyers specifically check the negative reviews to get an idea what issues could potentially arise with the product. This way, bad reviews can directly lead to a drop in sales. As a seller, you naturally want to avoid this and wonder: What should I do about unfavourable reviews? What can I do anyway? nobody likes these The first thing that you should do is to not panic, on seeing that you have received a negative review. You must realise that if you are in this game for the long haul you will have to deal with this on a nearly regular basis. So, buckle up and take a de...
This has been an exciting week at AiHello. We just released one of the largest major upgrades to AiHello AutoPilot algorithm. The biggest update is that AutoPilot now considers keyword performance across your whole account for each product. This ensures that if a keyword is transferred across campaigns, AutoPilot already knows the performance in previous campaign and updates the bids accordingly. This update also resulted in us creating a new module where you can see all the keywords & search term query performance ranked and scored by product. We will be opening up this module shortly to all of our users. The algorithm also now ensures that your top performing keywords are given more opportunity to perform before it's bid is reduced if it's performance is diminished for few days. AutoPilot considers the keyword score and ranking for all bid changes and you should be able to see your keyword scores in each of your campaigns-> keywords page. And lastly! Big beautiful char...
It is well known that the main source of traffic on to your listing is going to be through search. Thus, it becomes important to manage your Amazon SEO to keep it effective, fast, and relevant. Being relevant helps shoppers find what they are looking for. For example, an accurate title, product description and proper photos are sure to convert your traffic to revenue. Also, you should rank your products based on profitability. You want to make sure your products sell, but you also want to make sure that your revenue per product sold is maximum. Things that affect this are sales history, inventory levels, price, conversion rate, feedback score, and product reviews. Importance of following the template All the words that are present in your title are searchable! Thus, you have to make sure that your title is just perfect. It should not be too bloated, or contain very few keywords. This is hard. Which is why amazon is providing you with a template that you should follow in ord...
According to a study conducted by Softdoit, 77% of companies use email in their marketing strategy, being the most used marketing technique, followed by social networks, event attendance and advertising on Google. This study seeks to investigate the use of marketing tools and techniques in companies and its integration with Customer Relationship Management or CRM. Thus, the study concludes that 56% of respondents use a CRM in their marketing and sales tasks. Likewise, the study adds 29% of the same proposes to implant it in its processes in the near future. This survey also aimed to see the evolution of software in the cloud of the companies. In this regard, Softdoit shows data demonstrating the growth in the use of software in the cloud: Of all the respondents, around 50.5% use a CRM in the cloud, while the remaining 49.5% still use systems hosted on their own servers. However, the study concludes that 11.7% of traditional CRM users are planning to migrate to cloud-hosted solution...
One more week, one more update! - Automatic Campaign Creation now can create Sponsored Product Category Targeting ads automatically In the Campaign Creation page, SP Category Target option is available and enabled by default. The budget is also pre-filled with recommended budget based on the historical sales of your product in the past quarter. With the release of automatic Category Target creation feature you can create all the major types of Sponsored Product ads for your ASIN in just two clicks. No searching for right keywords, no more finding competitors, no hunting for right targets, bids, budgets, no fumbling for competing ASINs. All you need to do is to enter or select your ASIN and click "Launch". Yes, that's it! 2) Profile page now shows your progress compared to previous month right away. This gives a quick birds eye view of how your profiles are progressing. 3) Campaign Creation now supports multiple SKUs/ASIN at the same time You can enter up to 10 ASIN or SKU...
- Start by going to the API Generation page on Shopify: https://help.shopify.com/en/api/getting-started/api-credentials#generate-private-api-credentials 2. In the private API section, click on the Apps link on step 4 and Sign in to your Shopify account 3. Click on Manage private apps on the bottom center of the page 4. Click on Create a new private app on the top right of the page 5. Add the name and email details of the App: AiHello is the name and info@aihello.com is the email 6. Click Save and Accept Shopify’s API Terms 7. Select the Admin API Permissions. Below are all the permissions we need and the service we use them for: In order to fulfill orders through AiHello (via 3PLs and FBA) we need Read and Write access to: - All fulfillment orders - Fulfillment services - Assigned fulfillment orders - Orders, transactions and fulfillments - Inventory In order to list AiHello as a secondary inventory location we need Read access to: - Locations In...
One more week, one more update! - Automatic Campaign Creation now can create Sponsored Product Category Targeting ads automatically In the Campaign Creation page, SP Category Target option is available and enabled by default. The budget is also pre-filled with recommended budget based on the historical sales of your product in the past quarter. With the release of automatic Category Target creation feature you can create all the major types of Sponsored Product ads for your ASIN in just two clicks. No searching for right keywords, no more finding competitors, no hunting for right targets, bids, budgets, no fumbling for competing ASINs. All you need to do is to enter or select your ASIN and click "Launch". Yes, that's it! 2) Profile page now shows your progress compared to previous month right away. This gives a quick birds eye view of how your profiles are progressing. 3) Campaign Creation now supports multiple SKUs/ASIN at the same time You can enter up to 10 ASIN or SKU...
E-commerce has become an increasingly important element in the day-to-day lives of consumers, who are increasingly buying online and are increasingly using the internet to access various products, services and brands. This has meant that the entire universe of traditional consumption has begun to analyze and to incorporate online tools into their sales processes. But the truth is that this is not the only change that has motivated e-commerce and its growing success. The situation is much more complex because online shopping has created new stress points for companies. In the new era of online shopping, they are no longer solely responsible for sales processes and making products reach consumers. Now, they are increasingly dependent on intermediaries. Logistics companies have become a sort of evil to assume for these companies. Online stores do not generally have their own delivery services and have a physical network, the recurrent problem is that brands continue to rely on messaging...
The problem that comes with being a seller is that you are often faced with a tough choice when you receive negative feedback – Should you take a hit and move forward? Or should you fix that by trying to get more positive feedback? The thing is that positive feedback looks good on your seller profile, and also provides you a boost in search rank. But, boosting your positive feedback in any way that is not organic is against amazon’s policies. And, if you remember what we have always told you, you probably remember this – You are inside amazon’s walled garden, and here, you must abide by their rules or be kicked out. You probably don’t want the latter, so you’ll have to play it by the rulebook. Even then, there are a few things that you must always remember, even if you are playing it safe, and here they are. 1. Do not contact your friends or family and ask them for reviews. When you signed up as a seller you have signed an agreement with amazon which means that you are abo...
One of the traditional examples that are put on how new technologies can change business strategy and can make a company a successful bet is Amazon. Amazon is the recurring example of how to use next generation tools to reach the consumer. The company has accumulated information, and they know the consumer is the key to its success. The data allow them not only to capture purchases but also to make consumers go sometimes beyond. Its algorithms are able to comb the trends and thus empower consumers to find the products they seek and those related to them. Who did not end up buying a book once thanks to what 'Customers who bought this product also bought the? The company has also been able to use these tools to make a much more personalized shopping experience. What the consumer sees when accessing the site is not the same thing that any other buyer sees. The homepage is very marked by the buying habits and interests that the consumer has shown, which makes not only that he feels...
Brands and companies have to be as close as a friend to consumers in the different profiles they have in social networks. It is one of those lessons on how to operate in social media that everyone has come to assume. Social networks are an informal environment, which means that companies can not get stuck in their dry corporate language. They have to be close, nice and friendly with their consumers. In the end, in fact, they do not have to do anything they have not done before. They have to be as they are supposed to be the dependents of the stores with their consumers and as is often expected to be the customer service. They have to work in a close, near and pleasant way. Be authentic. But, although in reality if you think about it is nothing new, brands and companies have created a kind of new language for social networks. They have assumed that they have to be different. And this is where failure often occurs. Companies have realized that they have to be close, but in that capac...
Multivariate Time Series Forecasting is an important problem in many domains. Be it forecasting the demand for a product, or finding weather patterns, using time series parameters from the present to predict the future is vital to many organisations. In this article we are going to see how to use recurrent neural networks with convolutional neural networks to predict time series forecast for grocery store sales. The data can be found here, and the code can be found here. This implementation was developed as a prototype for AI Hello, a company based in Toronto that provides e-commerce solutions including sales prediction for sellers on e-commerce platforms such as Amazon, Woocommerce, and Shopify. We are using an implementation called LSTNet to perform this prediction. LSTNet uses convolutional networks and recurrent networks in conjunction. Additionally, it also provides the capability to detect long or short term patterns according to the nature of the data. Data Preparation and Exp...
E-commerce is one of the new tools that brands and companies have discovered in recent years to connect with consumers and to offer their products and services. Its growth has been increasing in recent times, which has meant that more and more sectors have been incorporated into online sales. There is more to see, for example, what has happened with food. The super online has become a new competitor with strength in the market. But this growth of e-commerce not only implies more opportunities but also more work and more analysis. Firms need to understand what consumers want in that environment and how they can adjust to it to position themselves. How can you get into the online shopping habits of consumers? How can you connect with potential customers and get them done with your own products and not those of the competition? 1) The battle begins with the click One of the mistakes that are usually made in e-commerce is to see it as a kind of isolated reality, in which it only matter...
There were plenty of updates for the month of May. The major ones that we think will help you improve your sales on Amazon are Automated Campaign Creation now has budget recommendation pre-filled. The "Automated Campaign Creation" page has the recommended budget pre-filled. This is a very conservative budget based on the campaign type and the historical performance of this product Create "SP Competitor Target" With the new option to automatically create "ASIN Targeted" campaigns, the automated campaign creator will automatically find the top Advertising competitors, top recommendation and even top organic competitors! to create the "ASIN Targeted" campaign automatically for you. All you need to to is to enter your ASIN or SKU and then click "Create". Even the budget is automatically calculated and prefilled. Creating campaigns have never been easier on Amazon. For June we are planning to release our biggest, smartest and meanest feature...