Posts

Showing posts from December, 2021
From it’s beginning, Merch By Amazon (MBA) has attracted an influx of users who wanted to start their apparel business. But don’t be mistaken that the road will be filled with petals, though. While Amazon Merch t-shirts are the “next big thing”, it can be difficult promoting your shirt designs in a saturated market. So how can a seller promote their shirts ? Keep on reading, and you’ll be surprised that there is an available choice by Amazon itself for tackling this challenge. (And it’s the best one!)  Some years ago, Amazon announced that Amazon Advertising (formerly known as Amazon Marketing Services (AMS)) was launching to some selected Merch by Amazon accounts! They gradually started rolling this out to the broader Merch community, but if you see a unique code on the bottom “Advertise your Merch” module of your Merch dashboard, Wohoo! your account is now eligible to register for an Amazon Advertising account. And what's so cool about this? The benefit of this is that yo
AiHello AutoPilot PPC Specialists working for ecommerce businesses under the Hybrid Plan may require additional seller central permissions apart from handling your account on AiHello. The first step is to grant the AIHello PPC specialist permissions to manage your account. 1) Login to Amazon Seller Central, click on the settings (The cog wheel on top right) and in the menu that drops down click on User Permissions 2) The Users Permissions screen has changed recently. Click on Add User in the list of users screen. In the "Add User" screen enter the name of the specialist and and the email of the specialist. Your PPC Specialist will provide you with those details. Don't forget to check "Add to global account". Once you send the request, please wait till the Hybrid Specialist accepts your invitation. Once they have accepted the invite, you will be notified by Amazon and you can click on Manage Permissions and enable the below permissions. Please see the
Amazon Ads Cost and Profit breakdown by ASIN/SKU Just released! Product Analysis breakdown is now available in the newly created "Reports" tab.This has been a frequently asked report since this is not available even in the Amazon dashboard. This report provides the ad cost and ad revenue by ASIN. This is particularly useful when you have an ASIN across multiple campaigns and different campaign types. For examples most of our ASINS are in different Sponsored Product Auto Campaign, Manual Campaign, Sponsored Display Targeting, Re-marketing, Sponsored Brand campaigns etc. In a single report you can see which products are performing best across all your campaigns. This report can also provide you insights on which products to focus more for your ads. To use this functionality: Head over to the "Reports" tab and then click on a profile for which you want to view the product breakdown. As with all reports you can select multiple profiles and view your product
We are releasing couple of updates to our AutoPilot sysem. 1) Fine tuning AutoPilot for special keywords. Now you can override AutoPilot for special keywords to help you achieve your goal faster. We have written an exhaustive blog over here: https://www.aihello.com/resources/autopilot-update-branded-keywords-fine-tuning-and-special-keywords-optimization/ 2) You can filter campaigns by only AutoPilot and "Not on AutoPilot". This will help you quickly see which campaigns are on autopilot or vice versa. Minor updates includes: - Changes to the UI making it more compact so you can see more of data in one screen. - All your filtering & sorting preferences are saved so that anytime you login your favorite filter and sort is loaded up automatically. - Your region selection is saved if you have multiple regions connected. - New Ads dashboard that displays all your profiles across all your regions. We wil soon be displaying forecasts and actionable items in thi
We are excited to announce that we have launched the powerful "Placement Boost" feature. The placement boost is at campaign level and lets you boost your bids by certain percentage on Top Of Search or at Product Detail pages. A screenshot of the Placement boost feature on Amazon is shown below. This can be a very powerful feature to use or it can be a disaster. The usual recommendation for new sellers to switch off this feature as it can deplete your budget quickly with no profits. Not anymore! We have launched the "Placement Boost" feature that will let our PPC Automation algorithm handle this boost. The software will analyze your existing sales and constantly update the boost daily to get the most juice out of Amazon. This is a screenshot of the feature in AutoPilot settings.For existing AutoPilots, this will be OFF by default. You can jump into the platform, open up AutoPilot settings for each campaign and switch it on. Boosting placement bids is li
How to lower your amazon seller fees     The digital era has opened up new opportunities for those that are willing to start a business. If you are searching for a spot in the online market, Amazon can become a great marketplace for your company. In order to sell on Amazon, there are two options: either we take care of the entire selling process, or we rely on “Fulfillment By Amazon” (FBA). With FBA we basically "rent" space at the warehouses of the American company, which from that moment is the sole responsible of processing your shipments. For many companies, this represents a great advantage, since the logistic management of an e-commerce business can become a real headache. However, despite the attractiveness of this system, paying FBA fees can cut into your bottom line.      To combat overcrowding in their fulfillment center, Amazon began instituting a penalty on a low Inventory Performance Index (IPI) for their third-party sellers, who provide just over half of t
Millions of people around the world use Amazon to make purchases of all kinds of products. Regardless of whether or not you have your own e-commerce, we recommend you use it to increase your sales in the Online Channel. To this end, here are some tricks to improve your visibility in the # 1 marketplace and make it the best ally, either online or offline.   Optimize the product listing on Amazon. For this you have to follow the SEO guidelines that the same platform offers. A good Amazon title should include essential elements like the brand, the type of product, its material or ingredients, in case it is a consumable. In addition it is essential to add a keyword integrated in it and define the product (eg tool, phone, glasses, etc.) Including quality images is essential and if they are over 1000x1000 pixels, This will activate the zoom function to see your product in more detail. Amazon also allows you to define your own search terms for each product, through 5 fields that accept
What's new for October 1st 2019 1) Currency switcher now remembers your selection 2) You can create email campaigns for returned orders This allows you to target customers who have returned your product and ask for feedback. That's all for this fortnight. Next week we have some updates to your order's hotspots and we are getting ready to release our official Shopify app! https://www.aihello.com/resources/blog/whats-new-week-of-october-1st/
Amazon has always been focused on growth, and they take opportunities everywhere they can. This means that you, as a seller, should be riding that wave alongside them. They have the advantage of big data, which means they will always steer toward customers and revenues. In short, because Amazon is pushing hard for advertising, it's a sure sign that your Amazon advertising needs to be scaled. In the Amazon universe, expansion feeds growth, and the bigger you are, the easier it is to obtain more customers and sales. As you advance through the rankings, you may even pose a real threat to the top competitors in your category.  The majority of businesses tailor their advertising methods to the Amazon customer. There are a lot of them, and more are being added all the time, so it's a solid start. However, putting sponsored advertising on the platform is no longer the only option, and honestly, it is no longer sufficient. The level of competition on Amazon, as well as the rate at
    Advertisers and Marketing Specialists thrive on boosting the sales of the product and simultaneously keep up with the budget of their ad campaigns. Mostly every expert uses PPC (pay-per-click), a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically.   In this era, it’s hard to tackle these complex processes on our own and maybe not feasible to execute. This could lead to inefficiency, wastage of time, and ultimately a loss for the company. Hence, to optimize it and work smartly, technology gave us “PPC Automation”. A simple solution for complicated tasks!   We can now use various “PPC Automation” tools to automate as many as possible manual processes by leveraging Artificial Intelligence and Machine Learning algorithms. We can set parameters with some boundaries for managing our campaigns. Also, PPC automation
  After many years of back and forth, “Brexit” (British exit), the withdrawal of the United Kingdom (UK) from the European Union (EU) finally happened on 31 January 2020. Well, but were all the things sorted out after so much hassle? Unfortunately, No. Currently, the UK still continues to participate in the European Union Customs Union and European Single Market during a transition period that will end on 31 December 2020. During this phase a new free trade agreement is meant to be negotiated.    Every action has its consequences, and Brexit, has created a major blow on the sellers in the UK and Europe. Catastrophic situations have occurred for UK and EU sellers on Amazon. That is, if your business uses Amazon’s Fulfillment services, many changes are on the way. (and definitely not any good ones!)     As we all know, Amazon.co.uk is one of the most popular Amazon marketplaces in Europe – both for buyers and sellers. Especially companies from overseas tend to start selling i
On Amazon, staying on top of your game as a seller includes you choosing from a range of Amazon campaign types. And expect the number of these new alternative ad angles to grow as Amazon's efforts to make advertising more complex and intricate with each release. As ad kinds become more complicated, additional advertising fields will be introduced on search engine result pages and product pages. It's safe to state that advertising isn't going away. Because we start testing with these new ads more, complexity will most likely lead to more ad spend, which will benefit Amazon. Mastering and focusing on the fundamentals is more crucial than ever to stay on top of your game. Concentrate on enhancing product quality and regularly tweaking product listings to make the most of your advertising dollars. With this logic in mind, some Amazon marketers may consider pausing campaigns in the hopes of maximising their efforts. This is sometimes the best method. However, halting cam
AiHello AutoPilot PPC Specialists working for ecommerce businesses under the Hybrid Plan may require additional seller central permissions apart from handling your account on AiHello. The first step is to grant the AIHello PPC specialist permissions to manage your account. 1) Login to Amazon Seller Central, click on the settings (The cog wheel on top right) and in the menu that drops down click on User Permissions 2) The Users Permissions screen has changed recently. Click on Add User in the list of users screen. In the "Add User" screen enter the name of the specialist and and the email of the specialist. Your PPC Specialist will provide you with those details. Don't forget to check "Add to global account". Once you send the request, please wait till the Hybrid Specialist accepts your invitation. Once they have accepted the invite, you will be notified by Amazon and you can click on Manage Permissions and enable the below permissions. Please see the
We had some great new features released for AiHello AutoPilot this month. If you can't view the below changes, please clear your cache and reload the browser. 1) New charts to track progress of your Ads Performance: View historical charts of ACoS, CTR, Conversion Rate and number of Click for each campaign in your campaigns page. Sample screenshot is below. 2) We have added a bulk edit feature that allows you to modify AutoPilot for multiple campaigns at the same time. 3) We have also re-arranged the flow of the app to make it more dynamic and changes according to your profile. 4) We have made multiple iterations to our AI platform to optimize your bids better. If your profile is older than 30 days, you should be able to notice the performance improvements for your ads. We also worked on numerous bug fixes and cosmetic fixes on the UI. For October we have major updates planned, so stay tuned. Walk Through of Aihello:- https://youtu.be/i3XG94kQ-2c https://www.aihe
  Many business executives complain that the top pain point to them is the sudden negative variations in the demand of the product. Changes that no one saw it coming! The world’s largest IT research firm, Gartner came up with a term for the same problem that many organizations suffer from : Demand Volatility.    There are numerous factors that affect the demand of a particular product or service, be it weather fluctuations, trends, availability of alternatives, period of recession and looking at the power of Social media- even posts by Social influencers or celebrities impact the buyers.     For instance, let's look at both sides of the coin here.    Daniel Wellington, a Swedish watch startup, is one company that uses a global network of influencers to market their watches. One of the influencers on Instagram posted an eye-catching and well-composed image with a caption that not only talked about the watch in photo but also how her followers could get one with a disco
  SEO, keyword research, optimization- these are some of the terms relevant for online content to rank high in search engines. But do you consider only Google while optimizing your content?    Well, let me tell you that Amazon SEO is equally important if you want to up your game of selling any products online!    If you go on Amazon, you will see that there is a search bar where customers or potential buyers do their searches. Now if you want your products to rank first in the search list and want to increase your sales, then you must be well aware of Amazon SEO procedure. Also, one thing to keep in mind is that Amazon is a buying platform; hence the working of Amazon SEO is a tad bit different from Google SEO.    Why Amazon ranking is better and crucial is because, in these past decades, the growth of Amazon is humungous. It has become one of the most trusted and biggest e-commerce sites. And obviously, as a seller you want your product to be listed on top of Amazon search