Showing posts from December, 2022
The important number Amazon ACoS, which stands for an advertising cost of sale, helps Amazon sellers figure out how much advertising costs and how profitable a campaign is. In the cutthroat world of eCommerce, advertising is one of the quickest ways to boost sales. But to get the most out of an Amazon PPC campaign, you need to know how much advertising costs. You should decide early on if a campaign will make money or not. This is why you need to know about and keep an eye on Amazon's ACoS. In the quick guide we're sharing today, we explain what ACoS means on Amazon, how to calculate it, and what you can do to improve it. Let's get started. What is Amazon ACoS? A special Amazon indicator called ACoS figures out how much you spend compared to how much you make. Your ability to tell if your campaigns are profitable or not depends on how well you understand Amazon ACoS, which is shown as a percentage. How to Figure Out the ACoS in Amazon PPC On Amazon, it's easy to figure
You've probably heard of SEO if you own an e-commerce store or an affiliate website. It stands for search engine optimization and refers to a variety of techniques for improving a website's or page's search ranks. Also, don't forget about CRO in your quest for a good SEO plan implementation (conversion rate optimization). These two should never compete and should always complement one other. When we think of SEO, we frequently simply think of Google. And, of course, you want high search engine ranks. Your website, however, isn't the only place on the internet where you may sell your product. If you have an Amazon product page, you want customers to be able to find it, just as you want your website to appear on the first search engine results page (SERP) for your industry keywords. It's critical to realise that Amazon's search algorithm is not the same as Google's or Bing's when it comes to exposing results. In a nutshell, there are far fewer ra
Sellers always find a solution when they choose the most profitable products they offer on Amazon. Buying products is a very simple thing that every seller should know about.  To buy and optimize your products on Amazon in chronological order, follow these steps: - Buying Amazon Products? - Product Sourcing from Amazon - How to Buy Products From Amazon - Conclusions Buying Amazon Products? Not all sellers make their own products, so you should rely on reputable and trustworthy sources to get your product. The source is the manufacturer, wholesaler, or shipping company. In the era of eCommerce, there are many new and unprecedented sources, methods, and platforms emerging for potential sellers to make profits beyond imagination on giant eCommerce platforms like Amazon. But getting directly involved in competing with random products can be financially damaging, even for the smartest salespeople. Therefore, product research can provide the best information on market trends, cust
More visitors to our listing is always great, but receiving meaningful visitors is more important than just having more people see our pages without taking any action. How many of the hundreds or thousands of individuals who click on your listing actually make a purchase? It is far preferable to be visited by only 5 individuals per day, all of whom make a purchase, than to be visited by a thousand people per day, only two of whom make a purchase. It's one thing to get traffic. It's another thing to get the correct traffic. If you embrace all types of traffic with open arms, there's a risk that your conversion rate will suffer, and your ranking will suffer as a result. In this post, you'll learn what conversion rates are, why they're important, and how to improve them for little or no money. Definition and Importance of Conversion Rate Depending on what action you want users to take, conversion rate can indicate different things. If you want to calculat
When creating and configuring campaigns, determining how many keywords to show in an ad group may not be your priority. However, the number of keywords or product ads you choose to include in your ad group can affect its performance. Keyword dumping You may feel that adding all of the keywords assuming that the most successful will naturally rise to the top but it seems that is not the case. It's called keyword dumping.  You can add up to 1000 keywords per ad group. If you add a lot of keywords indiscriminately with a keyword research tool, it is probably keyword dumping. Keyword dumping can lead you to a situation I call "whack a mole". Whack a mole? If your ad group / campaign doesn't have enough keyword budget and because of this you're stuck in a constant cycle of keyword optimization, then it is probably keyword dumping. For example, a seller has 1000 keywords in an ad group, but doesn't have enough budget to get impressions of 1000 keywords,
Starting your own business appears to be a simple task. Most individuals, however, only see the tip of the iceberg. They realize the benefits that come with starting their own business. However, they are clueless about the procedure for getting there. Creating marketing strategies that are productive for your Amazon business is one of those steps. Why should a business use an Amazon marketing agency in the first place? What benefits do they gain from working with an Amazon seller consultant? Throughout the years, marketing methods have changed. To stay ahead of the competition, businesses must keep up with the current trends. To be honest, digital marketing changed the way organizations interact with their customers. Creating a website for your company and running advertisements isn't enough. You should make sure your company is running on a reputable eCommerce platform. What Is An Amazon Marketing Agency ? Amazon marketing agencies assist Amazon sellers in increasing exposur
eCommerce sales in the United States increased 14.2% year over year in 2021, hitting $870.8 billion. Amazon accounted for 41% of all sales. To put that market share domination into context, Walmart was the next closest competition, accounting for only 6% of total eCommerce transactions. Amazon is the king of the digital eCommerce business. It's also the place to be for vendors. Because of the benefits provided by Amazon's end-to-end Fulfillment by Amazon (FBA) services, not only because of its large user base. Is Amazon FBA worth it for new eCommerce firms, given that 85% of Amazon's largest sellers utilise it? Yes, in a nutshell. Today, we'll go over the reason's why it's the best place to be. The Advantages of Running an Amazon FBA Business 1. For Ecommerce, the majority of consumers rely on Amazon. As previously said, Amazon owns roughly half of the eCommerce sector. It has gotten so widespread that it has altered customer search and purchase habi
         Amazon PPC advertising (Pay-Per-Click) has become a powerful marketing channel for Amazon. Amazon's PPC ad allows sellers and merchants to "buy" product visibility at the top of Amazon's search results page. The number of sellers taking advantage of the potential of Amazon PPC continues to grow dramatically from year to year. Therefore, without a defined plan, it can be difficult for Amazon to achieve its PPC goals. What is Amazon PPC? A Pay-Per-Click Advertising Campaign is one of the impressive strategies Amazon has come up with to increase the number of sales all along with profits. Likewise said, there are collectively various methods to optimize your PPC Ad campaign. Not all Amazon sellers might think alike. Few techniques might work out well for some and a few would disappoint some. We have discussed most of the factors that have a serious effect on a PPC ad campaign above. Put in the best of your efforts and make sure to try all of them. Why sh