AiHello AutoPilot.Amazon Ads PPC Automation Marketing Services Software Tool

When it comes to selling on Amazon, using the right advertising strategy can be the difference between success and failure. At AiHello, we’ve helped over 5000 sellers with their PPC and we’ve learned what works and what doesn’t over the years. By the end of this article, you’ll learn the 12 most important Amazon advertising strategies we came across and how to implement them. 12 Best Amazon Advertising Strategies 1.ASIN PrioritizationBest for when specific ASINs are performing better than others.2.Organic Ranking CampaignsBest for when you have a good CVR.3.DaypartingBest for when your category is highly affected by date and time.4.Search Term AnalysisBest for accounts that use a lot of autos and broad match types.5.Match Type AnalysisBest for accounts using all match types.6.Net Profit Per Session ModelBest for when your growth is stalling.7.Cross Ad Type CheckBest for ASINs that are too focused on either SP or SB.8.Ad Spend SegmentationBest for fixing high-ACoS campaigns.9.Adjust Cam...

Make buying online a differential experience to buy in store A few years ago, all that mattered when buying online was that the price offered by the products was lower than that of the physical stores. Consumers based their interest in the online market in the fact that what they were going to find would be cheaper than what they found in stores as always. The price continues to be a differential element to buy on the internet, but it is not the only one that matters and is not the only one that pushes the consumer to the arms of the network. Online stores have to create a unique, quality experience that sets them apart from physical stores to attract consumers' attention. Let's follow the example of online furniture stores. How can you create a completely differentiating experience that makes consumers come to the network to get the products? Brands can draw on many elements that can create a potential for purchases that is even superior to that of physical stores. Online ...

If you have put your product on Amazon and have it listed, you are probably hoping that the description is perfect. Here is our checklist when it comes to your product listing. Do keep these in mind when cross checking your product descriptions Mention the benefits, not the features This is an elementary rule of selling anything. Don’t concentrate on the features of your product, concentrate on the benefits. The buyer is not interested in knowing what the product can do; she only wants to know how the product will benefit her. This is basic knowledge, and while it’s important to do this, you need to be careful about how you do it, too. Start with writing down everything you know about the product. Try and be interesting; be creative and witty. It’s okay to write anything good about your product, even things like the colour, the material, special features, or ergonomic comfort. Once you’ve done this, pick the best ones and rewrite them, this time focusing on the user and how it will...

Smart fulfillment is at the core of AiHello’s platform. If you’re an eCommerce seller who does business on Shopify, Woocommerce or Amazon we help you smartly fulfill your orders. Let’s better understand this with an example. Say, I sell on Woocommerce and I sell all across the world. The main challenge is fulfilling each order that may be originating from various different countries all across the globe. In the case where a customer from the US or Mexico purchases an item, then we would want to fulfill the order through Amazon US since it makes geographical sense to fulfill that order through Amazon US. If a Woocommerce user buys your product from Amazon France, Amazon Italy, Amazon Spain or what have you, AiHello helps you fulfill that order through Amazon UK because, again, it is the most efficient means to fulfill that order. On Woocommerce, we have enabled fulfillment by AiHello so that we can choose whichever order that comes from that country, we will fulfill that order with th...

The reasons are very similar in both cases: savings, variety, comfort and experience The current consumer is multichannel, and is willing to buy through all kinds of ways: from the traditional store to the computer, from the mobile app to social networks. What he wants, however, is to be able to decide at any time and place what channel he wants to use on that occasion to get the desired product. But what leads you to opt for ecommerce or, conversely, to go to the store? A new GfK survey of more than 23,000 buyers from all five continents reveals that the motivations for choosing one option or another are actually very similar. One of the main reasons that consumers are betting on online shopping is the possibility of saving money, since through the Internet it is possible to compare and access a large number of retailers, and also to those who propose real bargains. In fact, the economic saving is one of the main factors that pushes to buy online, and that was considered by 55% ...

A major reason why many ecommerce businesses thrive and do well is optimizing their inventory management. In layman’s terms, knowing exactly how many and where to restock an item. What to stock, how much to stock and where to stock are the three pillars of a successful ecommerce business and if one of those pillars are disturbed it will affect the business’ profit margins and revenue. Knowing how much to stock lays the foundation and the rest and do what a human does best – running a business. You let the AI do the heavy lifting of how much to restock, where to restock etc. Here I will show you how the AI informs you how much to restock during the holidays. The holidays are generally a period in which an ecommerce seller will either makes a killing with a high profit margin or does not sell well and get bombarded by extremely high warehouse fees. You need to be prepared months in advance because there is are lead times, shipping times, and the closure (or backlog) of Amazon warehouse...

In e-commerce is equally important what happens before as what happens after the purchase. Before the consumer makes the final click that will cause the product they want to become a purchase, the brands have to pay special attention to a large list of items. The design of the web, the photos of the product, the comments of other consumers, how the prices of different products or services are presented. All these elements are crucial to convince the consumer and all of them have become the elements of manual that all the brands and all the companies take care of. But the truth is that these are not all crucial elements and are not the only ones that brands should watch with falcon eyes. One of the trends in e-commerce is that of thinking that once the sale has been closed the work is already done. The consumer has bought, the product has been shipped and everything the seller has to do or should do is done. However, this reasoning is a mistake and only causes problems and failures in...

Welcome to AiHello Machine learning e-commerce application. The goal of this application is to optimize selling physical goods on the internet via Amazon & eBay. We will be optimizing the following features in order to create a 24x7 automated selling program - Pricing of the product based on current date: we want to increase the price of a product pre-emptively based on historical prices of similar products. For example we can know beforehand that snow shovels are in demand during winter so we can increase prices before winter approaches and start dropping prices as winter fades - Pricing based on competition : we want to avoid the race to the bottom by constantly lowering the price - Keywords optimization based on product description - Estimate sales of competitors and "lookup" competitors for optimizing inventory - Forecast sales & profit - Automated personal customer support - Suggest more products to sell based on current sales I will b...

  The digital era has opened up new opportunities for those that are willing to start a business. If you are searching for a spot in the online market, Amazon can become a great marketplace for your company. In order to sell on Amazon, there are two options: either we take care of the entire selling process, or we rely on “Fulfillment By Amazon” (FBA). With FBA we "rent" a space in one of the logistics stores of the American company, which from that moment is the sole responsible of processing our shipments. For many companies, this represents a great advantage, since the logistic management of an e-commerce can become a real headache. However, despite the attractiveness of this system, paying FBA fees can cut into your bottom line. To combat overcrowding in their fulfillment center, Amazon began instituting a penalty on a low Inventory Performance Index (IPI) for their third-party sellers, who provide just over half of their sales. Initiated on July 1, 2018, these penalt...

As a seller, there comes a time when you are most interested in scaling your customer acquisition channels to grow your business. Sometimes it can be a tall order knowing the best platform to bring traffic to your site; traffic that you can convert to actual customers. Perhaps you have already taken your time and created the killer content & product descriptions. You have also probably studied your site analytics – and you are well conversant with best selling locations (globally). However, you can do better; that there are ways you can test channels faster, get more flexible, and even leverage existing customer data for a more in-depth insight into your next audience? Sounds interesting, right? One thing is for a fact; eCommerce is all about generating sales. Artificial Intelligence can be of great help when it comes to prospects conversion- from finding the potentials to providing after-sale services. It sure has its flaws as well, however, the effects of AI in helping you be...

In our previous post, we explained 5 keys to get consumers in online markets. Of course, that is not enough and we are here to give you 5 more pieces of advice to make you e-commerce grow. 1) It has to be a solution When we buy online, we can buy simultaneously in several spaces and various types of products. We do not have to navigate sections of a supermarket, for example, browsing shelves to see what we find, but you can put many things at the same time in the cart. This implies that companies have to be able to see the purchase not as something that is made product to product, but rather as a process in which products are keys to more things. 2) Many more audiences have to be reached, even those who have been forgotten In a physical store, space is limited. A supermarket can not sell vegan products if there is not really a significant niche market and a cosmetics store can not sell a type of shampoo that only buy 2 people in that neighborhood. However, the online store allows y...

The psychology of why we buy is much more complex than it might seem, as well as how we respond to purchases and how these processes modify our perceptions about the things we do and about our relationship with brands. One of the elements that are associated with purchases and what brands should be considered is buyers 'remorse, which is known as buyers' remorse or poor shopping awareness, and that modifies how they act and how they feel consumers in relation to what they buy. Basically, consumer remorse is feeling bad after buying for one reason or another and it is a feeling that everyone has felt on occasion. It's the thrill that comes with deciding to buy something (and buying it) and you begin to think that maybe it was not such a good idea or maybe you should not have bought something that you really need. It is what happens when you buy a book despite having to read; when you buy new shoes although it is not something you really need or when you do with a product...

One of the issues usually mentioned when talking about e-commerce is that it has served to break the frontiers. Consumers often look for specific things, products that they want, and it really gives them a little equal where the sellers sell them if what they offer them is what they want and if they make it arrive quickly and efficiently. This has created a boom in so-called cross-border trade (for example, we have to think about how we buy books today and where they come from nowadays: online bookstores sell all over the world, some of them even with free shipping no matter where you are) and has made consumers open their range of options. There are those who buy directly from Chinese e-commerces, although the products end up taking much longer to arrive than if they are bought in a geographically close online store. But is this principle absolutely true? Are consumers really so foreign to geography? I mean, are we buying without really caring about the physical location of who se...

What are online ads for? In a market where brands not only have to face the general lack of interest of consumers in advertising but also have to be able to overcome the fact that consumers themselves are increasingly active in blocking advertising and not directly see it (after all, this is the era of ad blockers and consumers with the 'quick finger' to skip as soon as the online video ads can), you might fall into the temptation to think Online advertising, in the end, serves little or nothing. However, studies show that, despite everything, the ads seen on the network have an impact on consumers and have an impact, moreover, that goes beyond what happens in the network itself. That is, online ads not only impact consumers online behaviors, but also offline. This is just demonstrated by a study that has just appeared published in Marketing Science and that have made several university experts and linked to several technology companies that at the time of doing the analysi...