Showing posts from January, 2022
Selling on Amazon requires many important decisions that you’ll have to take at each step. If you’re worried about choosing the right shipping method for your products, you’re at the right place. In this blog, we will walk through everything that you need to know about Fulfillment by Merchant, a type of fulfillment method where the seller handles everything from picking, packing, and shipping their products. Fulfillment by Merchant (FBM) Amazon Fulfilled by Merchant or FBM is a fulfillment method in which an Amazon seller is responsible for every step of the fulfillment process including packing and shipping. The seller can choose to deliver products directly or by a third-party delivery service.   As FBA takes time to set up, new amazon merchants can only fulfill their orders via FBM. How to set up FBM for your products? 1. List your products on Amazon After creating an amazon seller central account, start listing your products in the catalog with apt images and descri
You're not alone if looking at all of your PPC analytics makes your head spin. But what if there was a magic number that could tell you if your efforts are doing their job — producing sales and profits? Online advertising is becoming increasingly difficult in the present environment. Advertisers want to know how PPC ads operate on different platforms because the average expenses involved vary greatly.  Although internet advertising is less expensive than traditional advertising, it is becoming increasingly difficult to reach people online. As a result, keeping lucrative ACoS or successful RoAS is critical to avoid losing money and keep your earnings intact. If you are an Amazon seller, you have probably heard of ACoS and ROAS since they are vital for assessing how much does Amazon advertising cost. But what exactly do they imply? And how do I compute them? This blog article will explain the distinction between these two indicators for Amazon e-commerce shops. Understand
People must first be aware of your company in order for it to succeed. After all, selling a product is impossible if no one knows it exists. For people to recognise your brand, you must first place it on the map. That is why, in order to ensure that their store is visible to as many people as possible, businesses have traditionally relied on the expertise of advertising specialists. Businesses and advertisers have created new and intriguing ways to convince customers to buy their products through digital marketing. This modification needed the involvement of an Amazon PPC mangers. Businesses need the best individuals to ensure that their stores reach customers online as they shift to the digital arena. Being a good Amazon PPC manager takes more than simply technical expertise. It also demands effective communication, continuous learning, and other factors. Adopting certain traits and techniques and applying them to the campaigns you manage and your overall campaign manager attitu
      Hi there, welcome to AiHello AutoPilot. My name is Linara and in this video I am going to give you a very quick overview of of what is AutoPilot, how it works, how it will help you succeed as an Amazon seller. AutoPilot is an Amazon PPC Automation tool First off lets start with the basics: whats AutoPilot? AutoPilot is an amazon PPC automation that adjusts bids continuously in order to hit your target ACoS. The software not only optimizes your bids, it can also harvest and mine for keywords, transfer keywords from auto campaign to manual campaign, boost your placements and boost bids depending on the time of the day. We will talk in much more detail about all of these features in our later videos so make sure you hit the subscribe button down below. So coming back to the question of how it will help you There are multiple ways AI based automation can help you. First and most important is that it will help you save time and money spent on managing your Amazon P
Selling on Amazon requires many important decisions that you’ll have to take at each step. If you’re worried about choosing the right shipping method for your products, you’re at the right place. In this blog, we will walk through everything that you need to know about Fulfillment by Amazon, a service provided to sellers for shipping their products. Fulfillment by Amazon (FBA) As the name suggests, Fulfilment by Amazon is a service offered by Amazon to third-party sellers to ship, pack and deliver their products. If you’re worried about how to pack and ship your products to the customers and are considering fulfillment by Amazon, there are few basic things you need to know before proceeding further. FBA or Fulfilment by amazon is especially advantageous for sellers who do not have room for storage of inventory. It is different from the merchant-fulfilled network or MFN where the seller takes care of everything including packing, shipping, and customer service. With FBA, all t
HOW DO YOU KNOW IF YOUR ADS ARE WORKING?           Advertising plays one of the prominent roles in online trading and marketing. Profit is not a purpose. It always is a result. An increase in your sales shows what you've earned, a profit or a loss. Amazon has come up with a simple way of determining it. It's called ACoS. ACoS is the key constraint to measure the effectiveness of ADS for AMAZON. WHAT IS ACoS ON AMAZON  What is ACoS? ACoS is the abbreviation of Advertising Cost Of Sale, which measures the performance of Amazon ad campaigns. It's the ratio of the ad spend to the revenue generated on it. It's calculated in the percentage to show you how much profit or loss you are making through the advertising campaign. As important as it is, ACoS is not just a number. Knowing how to calculate, how profitably can that be used, what damage can it cause, and how do you manage that. A proper advantage can be taken with the ACoS if practiced practically.  We'll w
What are Amazon Sponsored Ads?  Sellers who want to increase the discoverability of their products on Amazon, pay for these top positions by bidding on relevant keywords, which will lead to higher visibility in the Amazon Search engine result pages or SERPs. The advertiser will then be charged for every click made by a shopper on their ad. Sponsored Ads for Amazon are those ads that are placed on the top of Amazon's search results page because the advertiser paid for them to be placed there. When you search for a specific product in Amazon's search bar, you will be able to notice that the top products have a subtle text saying "sponsored" or "ad." These are sponsored ads. When shoppers click on your sponsored product ad, they’ll be directed to your ad's product detail page. These ads are keyword targeted and are displayed on the top or bottom of the search results page. Sponsored video ads for Amazon Sponsored video ads are relatively new ad fo
Why should you consider paid advertising on Amazon? Over 200 million customers prefer purchasing with Amazon to any other store. Despite the astronomical figure, every single customer finds the exact product they are looking for. Amazon marketing provides great exposure for every retailer that wants to be seen by the target buyers. People searching on Amazon are more likely to be at the end of the buyer's journey (i.e. closer to a purchasing decision). On Amazon, they know what product they want, and they are just looking for the right deal and provider. Your ad is the face of your product, which will compel the buyer to view your product. This blog is all about different types of ads for amazon that you need to know before choosing "the one" for you. Are Sponsored Ads worth it? It is a known fact that Sponsored Ads are one of the most effective ways to increase conversion rates and ranking for your products. As more and more sellers enter the amazon business, t
Launching a product on Amazon is a very exciting and challenging feat. It is also a great milestone for every growing business. If it takes off, your Amazon launch can be a great sales-driving force for your business. But this is not all just a matter of listing your products on Amazon products for sales and is more complicated than that. There are a few things to do and to keep in mind to be successful in this.  The next question that comes to mind is “where do I begin?”. Thankfully, we have here for you  a complete guide to Amazon products and the launch.    First of all, let’s divide the procedure into 3 stages Pre-product launch Product launch Post-product launch These steps will help us decide what needs to be done when. Let’s begin with stage  1. Pre-product launch   Have you done your product research? Some things are not easy to find because they are right in plain sight just like this question. Do hefty market research and understand gaps in the product
What Is Amazon PPC? Amazon PPC (also known as sponsored products) is an advertising model in which the advertiser pays a fee to Amazon when a shopper clicks on their ad ( this is the pay-per-click part).  There are 3 Amazon ad types: 1)Sponsored Products, 2) Sponsored Brands and 3) Sponsored Display Ads.  Sponsored Display is still a novel version of the former Product Display ads – PDAs. - Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon. In just a few minutes, you can create a campaign, even if you've never advertised before. - Sponsored Brands – Sponsored Brands are cost-per-click (CPC) ads that feature your brand logo, a custom headline, and multiple products. These ads appear in relevant shopping results and help drive discovery of your brand among customers shopping for products like yours. - Sponsored Display ads – Sponsored Display is a self-service display advertising solution that helps you grow you