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It is not very difficult to find examples or at least think about them. We have all met with some product that advertised what it was with enthusiasm. The mini bottle of gel in the hotel room that exclaims I'm soap, use me! The chocolate that is sold as a remedy for difficult days.You just have to think about any product and it is possible that somewhere someone has already tried to sell with that presentation to the friendly and nice, the nice. It is what is known as friendly branding. The product is presented in a fun and friendly packaging, one that is charming and friendly. These types of designs have a clear explanation and justification. To the user, these products are more accessible and it is easier to establish a connection with them. For example, you just have to think about the Dropbox case. Dropbox is a product that, at first glance, does not look anything particularly accessible or especially nice. In the end, what we are selling is storage in the cloud, something th...

The growth in e-commerce is exponential Online retail is perhaps the most high-profile e-commerce sector. Over the past decade, this sector has experienced both explosive growth and spectacular failures. Many of the early pure-play online-only firms that pioneered the retail marketspace failed. Entrepreneurs and their investors seriously misjudged the factors needed to succeed in this market. But the survivors of this early period emerged much stronger, and along with traditional offline general and specialty merchants, as well as new start-ups, the e-tail space is growing very rapidly and is increasing its reach and size. Although online retailing is one of the smallest segments of the global retail industry, constituting about 7% of the total retail market today, it is growing at a faster rate than its offline counterparts, with new functionality and product lines being added every day. In the United States, the apparel and accessories category generates the highest percentage of...

E-commerce has positioned itself as one of the main markets, growing by leaps and bounds. However, it is a trade dominated by the female sector, since a large part of the women make purchases on the network. While in the case of men few are using the click to make their purchases. The star product that women in the network are looking for are household items and decoration, what is the reason? Furniture stores are often separated, on the outskirts of the city. Visiting them all, on many occasions, means losing an entire afternoon and more if you have to wait for the couple to buy together. While for men, electronics is the star product for similar reasons; buy a plasma television or the game console of the moment, in just one click, without moving to the physical store or having to load the order. Fashion is the common ground of both sexes Both women and men, see on the Internet the opportunity to buy clothes without having to go to the physical stores and try it at home comfortabl...

Let's continue with some advice for your marketing strategy! - Schedule: Place each of the actions of the plan in a calendar where each responsible agent of the campaign is compromised. It will help you locate, evaluate and arrange not only the execution of actions but also budgets. - Target your audience: Define your target audience in a clear and accurate way. Research the pattern references very carefully so you do not waste your budget. Target your ads to a specific audience group. You will ensure conversion and you will have quality traffic. - Specialized metrics: How will you measure the results? This is one of the most important stages of the process because thanks to the web analytics, you will realize if the actions taken are bearing fruit. I recommend using: Google Analytics, Wroopra, GetClicky, W3Counter and ClickHeat. - Advertising Modes: Identifies the mode under which you want to target: CPM (cost per thousand), CPC (cost per click), CPL (cost per lead) or CPA...

The lack of information or provide contradictory documentation on shipping costs or exceptions that are not admissible to the right of withdrawal are just some of the most common faults that can be found when buying online. Information not available or contradictory about the shipping costs. Often online retailers are missing information on shipping options. In many cases users find that the expenses indicated previously do not match the calculated actual expenses of the final shipment. It should be added to this situation that information on shipping costs is often incomplete: not all countries to which the products are supplied are listed, missing details and weights of the product groups and have not been registered possible reimbursement expenses that may arise. How to solve it? Before the customer places a product in the shopping list, he must be able to calculate the shipping costs, including additional costs, such as a shipment per carrier. If the shipping costs have bee...

  Entrepreneurship is essential for the development of your sales force. Companies that are doing well right now have a winning scenario, a code, a mind, a precise way of working with their customers. Entrepreneurship is above all, including when choosing your salespeople. A lack of definition of your codes and your commercial approaches is tantamount to failures in recruitment. A commercial approach can not be improvised. To sell, you need a mix of selling techniques and commercial qualities of the seller: enthusiasm, situational intelligence, persuasion, etc. The fact remains that the ecommerce developmentor Magento developmentis better placed to get recommendations and advices. Have you prospected and targeted your potential customers upstream? Most companies face the same issues in the field of sales. - Sales growth is sluggish - Most sales and margin are based on a small number of sales people - Not enough new business - Difficulty selling value again...

If you have an online store, on more than one occasion you have considered if you should broaden your eyes and offer your products to the Amazon marketplace. If you still have not thought of it yet, I assure you, you'll get to that point, so think about it and consider this series of recommendations to sell in the largest online sales portal in the world.   Advantages of selling on Amazon   1) Largest online retailer in the world Putting your products on Amazon is opening your store to the world. Your showcase will be accessible to millions of people who enter every day.   2) More convenience and freedom to manage your store   Depending on your margins, you can send your merchandise directly to Amazon and they will be in charge of managing the orders, preparing them and sending them to the final customer. 3) Expansion of customer database Through Amazon you can reach customers that have not arrived in another way and these can become recurring the next time they want ...

Machine learning is the next big wave after the Internet that's going to change lives especially in developing world and it's interesting for us, as an AI focussed companny, to practically see how it is making life easier for our customers. It's very hard knowing what challenges ecommerce sellers face in developing world unless we speak to them and for us at AiHello speaking to one of the biggest sellers on Amazon India was a very informative session. In the process of attempting to solve the problems for our customers, we learnt how Amazon India works differently compared to Amazon US or Europe and are more impressed with how Amazon India has adapted to Indian challenges in ingenious ways and is not only thriving, but also succeeding against all competition. We recently signed up an Amazon Professional Enterprise who sold around 10,000 different items (SKUs) on Amazon India and were interested to try our software to ease their pains of selling. The major challenge fo...

If you have a product that you want to sell on amazon, chances are you are probably thinking about advertising it to the right audience, so that it garners more eyeballs. However, there are a number of ways to market your product, and it might seem confusing when trying to decide on a way to start advertising. You have two choices in this regard. You can either advertise on Amazon, or go off Amazon and advertise elsewhere. 1. Try Ranking Optimization: Amazon offers free SEO tools to optimize your listing text, it’s pictures, keywords, price, shipping, and also helps in responding to negative reviewsHere’s the things that you can do if you decide to go with Amazon: 2. Amazon Vine: Vine is an on-amazon club for vendors only. Products here are given away for free in exchange for honest reviews. 3. Try Promotions: You can creat coupon codes or money off codes in Seller Central. You could then apply for entry into amazon lightning deals too, which is sure to get you a good number of sa...

Negative feedback is the bane of any seller on a marketplace website. It not only means that you will be ranked down, but also that your potential customers will think twice before ordering from your online store. These things are very important if you want to run a successful online business via a marketplace, since you are competing with 100s of other sellers to get your product noticed, and if it is downranked in natural search, your product will never get they eyeballs it deserves. Here are some things you can do to make sure that your feedback always remains positive. 1.    If you get a legitimately negative feedback, act on it. We are humans, we tend to make mistakes. The first thing that you want to do if the product you supplied to your customer is damaged or broken in some way is to apologize to the customer for the inconvenience that you have caused to them. You should try and make up for the error on your part. Freebies are a good form of additional compensation if the ord...

Elevate is looking to feature Canada’s most promising AI startups on stage at this year’s festival through our ElevateR Pitch. ElevateR Pitch is a March Madness-style pitch competition where Canada’s best AI startup companies compete for the attention of international media, investors and global tech leaders. Finalists from across Canada will face-off with over $1,000,000 CAD in funding up for grabs for select finalists. On Tuesday, September 25 at the Sony Centre, the final four companies will get to pitch live on Elevate Main Stage right before Al Gore’s keynote. We interviewed Ganesh Krishan, from AiHello, an AI startup founded in 2018 and headquartered in Toronto. Read below to learn more about Ganesh’s experiences at a startup and valuable advice he gives to the next generation of startup founders. What problem is your company solving and how? We forecast sales of inventory by location. AiHello is a two-sided logistics company working to solve India’s shipping and supply chain ...

One piece of advice that’s thrown around most in entrepreneurship communities is that before you can succeed, you need to start - and you need to start today. But that’s not so easy, is it? At least, traditionally, if you wanted to sell something you would need to build your own store, spend money on marketing and advertising, manage logistics of shipping and handling orders, and very slowly, build a reputation. But all of that work was cut-short with online marketplaces like Craigslist, eBay, and most importantly, with Amazon.  Seeing it’s been 13 years since Amazon launched its revolutionary Fulfilled by Amazon program, we thought it’d be useful for our readers to know if the FBA program is still as viable as it was in a decade ago. Or is there a better alternative - your own eCommerce store?  Benefits of Amazon FBA Working with the world’s largest internet company by revenue has its benefits.  - 300 million active customers (and Prime users) You can’t ignore the fact that Am...

This video will show you how to use other ecommerce marketplaces to increase your sales and profit margins. We will also discuss diversifying outside of just selling on Amazon like using Shopify and Woocommerce and moving onto your own website. Some benefits of that include having the customer as a direct customer, guaranteed income, Amazon not being able to shut you off, and best of all increased credibility which can help you out if you’re also selling on Amazon. However, Amazon does provide you with all their customers and the exposure of your products to those customers, whereas with Woocommerce you’ll need to advertise extensively. Firstly, we’ll have to connect Woocommerce to Amazon FBA so that any sale completed on Woocommerce can be fulfilled by Amazon FBA. You could also use 3PLs but if your numbers are not above a certain threshold, it’s more effective to use Amazon FBA. Amazon has the potential to make sellers a lot of money, but you don’t want to rely completely on Amazon...

Brands and those responsible for their strategy have to face each time more and more varied problems and more demands. In the case of the internet and what they do in that environment, companies can no longer continue to bet on everything and they have to be careful with the type of advertisement they use. This, until the stage they choose to show it to the world. Consumers are increasing with more and more things. Not only do they not want ads to be annoying. They expect brands and companies to strive not to be intrusive, but are also increasingly concerned about who the companies are partnering with when launching those ads. That is, for the consumer, the values ​​of the medium in which they have found the advertisement have a effect on the brand and the company that appears in that advertisement. People in Internet do not separate the content and assume that if you advertise in one place you are supporting that editorial line. That thought has some logic. After all, the media li...