AiHello AutoPilot.Amazon Ads PPC Automation Marketing Services Software Tool

Plenty of Updates for the year ending 2020. Few of them are summarized below Placement Boost More details on this feature here 2) Auto Target Campaign Performance Charge AutoPilot for Autotargeted campaigns were upgraded with better forecasting algorithms. In our internal test, this performed 7x better than our existing algorithms and increased sales by more than 13% for our beta customers. After exhaustive testing and numerous iterations, we have released this to all of our customers. There are no settings for this features. All your Autotargeted campaigns will be automatically upgraded to use our new algorithms 3) Faster Dashboard This was the number 1 feature that we focussed on this month. We have tweaked, optimized and upgraded our UI for faster and responsive feedback. You can see it for yourself how snappier the new dashboard is now. There are more bug fixes and minor feature updates 1) The default range of dates shown for all campaigns is now last 30 days (It used to be last 7 ...

We are excited to announce that we have launched the powerful "Placement Boost" feature. The placement boost is at campaign level and lets you boost your bids by certain percentage on Top Of Search or at Product Detail pages. A screenshot of the Placement boost feature on Amazon is shown below. This can be a very powerful feature to use or it can be a disaster. The usual recommendation for new sellers to switch off this feature as it can deplete your budget quickly with no profits. Not anymore! We have launched the "Placement Boost" feature that will let our PPC Automation algorithm handle this boost. The software will analyze your existing sales and constantly update the boost daily to get the most juice out of Amazon. This is a screenshot of the feature in AutoPilot settings. For existing AutoPilots, this will be OFF by default. You can jump into the platform, open up AutoPilot settings for each campaign and switch it on. Boosting placement bids is like a lever an...

An author's main aim is to get their work acknowledged and read by a wide number of audiences.  Amazon being the largest and best platform to get one’s book published is indeed a great achievement.  But then what? Obviously, one has to familiarize their book among the reader’s world with the automation of Ads processes. If you are a KDP author and new to this self-publishing world then you must get aware of the various ways of Amazon Ads automation in order to sell more books. Now the main question comes forth as: What is Amazon Marketing Services? Advertising is the key element to get one’s product noticeable. Amazon Marketing Services which were launched in 2012, can be used to advertise any product whether it be books or clothes. They offer effective tools which help authors stand out against their competitors by bringing in a lot of traffic.  AMS offers the authors to tailor their Amazon Ads with targeted audiences where the probable customers will be able to see it....

Statistics don’t lie! Every month, almost 50 percent of shoppers in the U.S. make a purchase on Amazon. With more than one million other small-to-midsize businesses (SMBs) on the platform, it’s becoming a difficult challenge for many businesses to capture those sales.  Often sellers fall in many traps tackling this situation. Like for instance, the merchant has put all his/her efforts in the quality of the product and even kept in mind the requirements that would attract the targeted audience. But, the results don’t match with the hard work he/she did. Meaning, the sales numbers are low. Sadly, this leads to losing confidence on the product and questioning yourself about the product, wondering if it’s great after all.  But one has to find the root cause before coming to any decision. Yes, sometimes it may be that the product needs more improvements to survive in the market. And on the other side of the coin,NO it might not be the reason at all.  It’s important to examin...

Amazon PPC + Automation/AI = Blessing! You must have heard the saying that “Knowledge is the Key to Success” and yep it’s true. Similarly there is another one that is true as well, “Automation is the Key to Success in Advertising Industry” (and other businesses too!). Well, it’s not something I just randomly made up without any solid background. The world has evolved in this Industry 4.0 era, and no one can escape the reality that advancements in technology will be the next Big Bang! Even experts in their field heavily rely on softwares and services driven by emerging technologies that can boost up their business efficiency, and the same has been witnessed in the Advertising sector too.  Technology changes the future! When I come across the word Advertising, firstly I think of the people who own different types of business and are trying to sell their product on various huge platforms using some strategies in advertising. Further, the term huge platform connects me with the image o...

This digital era is the one where one can explore and pen down their idea; where one can even get paid for their write ups and finally see their dreams getting fulfilled. Through communication we can make people aware of the facts, take them to another fictional world, guide them by making them aware of common mistakes and then provide the solution.  Self-publishing has paved the way for these modern world authors, from novelists to poets, from health specialists to a fashion influencer, from finance to cook books. Anyone can literally become a successful author through Amazon KDP, providing the authors a lucrative way to earn. Today we are here again interviewing a self-published author Shauna Richmond. In this way I will get to know about her success story with the series of books she has published. 1) What led you to begin your journey as an amazon author? I originally had a publisher for my first book. Due to a lot of communication problems, I eventually left them and opted for...

Self publishing is an emblem that represents independence for any author. It is a sense of achievement for them to publish their own book under their name. And Amazon KDP is all about this....to help them in reaching the phase of self-accomplishment.  In addition to giving the authors their peace of mind without fretting over the stress of publishing, Amazon KDP also provides the support facilities to ensure the sale of their books. But all this appreciation is of no worth if there are no feedbacks and reviews of its services. So, today we have with us, Lina C. Amarego, author of the super exciting and impressive storyline 'Daughter of the deep' and we'd be getting to know all about her experiences of self-publishing and with Amazon KDP.  Now let's proceed with the interview. 1)    What and how led your journey as an amazon author to begin? -    I decided at the beginning of 2020 that I wanted more control over my process. So, I looked into severa...

Being able to start your own brand along with an international business was not something that was easily available to entrepreneurs in the past. Getting products designed and made, having them shipped, then finally marketed and sold used to be a very strenuous process. It can still be a lot of work. However, with the way that Amazon is structured today, this option has never been more easily available for anyone.  Right now you can start your Amazon business with only a few hundred dollars, and you can do it all at your computer without ever having to hold or ship any inventory. This is all thanks to Fulfillment by Amazon (Amazon FBA).There are a few steps to take in order to go from 0 to having a product available to be sold on Amazon to millions of customers. Let’s explore those steps: Step 1 - Product research  This is actually the most important decision that you are going to make throughout this process. Even if you do everything else perfectly, it will be your product t...

Advertising any product online requires a lot of research and efforts. After all, the success rate of your product being bought online has a lot to do with the ad’s position online. The ad’s position on the internet is determined further by multiple factors such as keyword, bid, relevance, etc.  Bids are an important factor while deciding the success of your ads online. But what are bids? And why to optimize them? Why Optimize the Bids? A bid represents the maximum amount of money an advertiser is willing to pay for an auction where advertisers compete for displaying their ads to the potential buyers. The entire world of digital marketing provides a place for online advertisers where they can basically bid or pay a certain amount of money in return for their ads to be displayed online.  The amount of bidding along with a number of other factors determine the order in which your ad will be displayed. So to ensure that your ad rates higher in the search result, you need to make ...