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We do not live in a perfect world. It never happens that everything goes as per plan. Something always goes wrong no matter how hard you try. You’ll find you have your share of issues and challenges to address as an Amazon seller. Have you ever had a relationship that was completely perfect in every way? Finding that perfect client is difficult We don't think so. This one won’t be different either. However, on a more positive note, you’ll have advice from the others who have found success before you, you’ll meet many who have found success before you. You don’t have to forge the path yourself, which is good. But coming into the game after others who are thriving has disadvantages as well as advantages. Since so many sellers already have caught on to the tremendous opportunity that is Amazon, you’re facing growing competition. Amazon is obviously an overcrowded marketplace. Your margins will shrink, and that is inevitable. Still, Internet commerce continues to grow. If you kee...

When a consumer is looking for a particular product over the Internet, what is it that takes you to click on the "buy" button? Is it a low price? Very positive ratings? Product images and videos? Detailed information about it? In a context in which the buyer is increasingly demanding, and actively seeks to compare different items to find the one that offers the best value for money, all these factors are decisive. But according to a new Salsify report, detailed and correct information outweighs all others. It is specified that 90% of consumers already buy online and that almost all (88%) expect the information they find about the product to be rigorous, complete and varied before making a decision about the purchase. Specifically, and as we said before, a good description is the most important when deciding whether to buy or not, over other issues - also key - as the reviews or the price that are second and third place. As Salsify explains, "Consumers are very natu...

Introduction My primary aim was to predict the sales of an item given the Best Seller Rank on Amazon. Predicting the sales helps me in other use cases like suggesting sellers the best products to sell. My final aim is to provide data insights about any product: How much it will sell as well as when, where and how. What is Amazon's Best Seller Rank? Best Selling Rank is a ranking system provided by Amazon that is linked to the number of sales of that product. This rank is calculated frequently. An important point to note is that Best Selling Rank is a 'ranking system' and by itself it doesn't mean anything.     A rank of #1, therefore, means that the product has sold more than any other product in that category, on that marketplace.   This kind of makes it relatively easy to predict the number of sales of a product if we know the sales of other products ranking close to it.   How did we get the initial sales data? I have been selling professionally on Amazon and...

The Big Traffic Question The key to running any successful business is to have clients that buy products from you. Customer acquisition is the number one priority for any company that is selling online. Suppose you have or are planning on increasing your sales online, then you must make sure that you follow these ways to get traffic to your store, without spending a ton of money doing advertising campaigns. Make Sure Your Store is Beautiful! Having a beautiful website means that there will be people looking at your store for a longer amount of time. The design of your store is surely going to have a positive impact on future customers if it has a professional looking design. A store’s website represents what the store stands for. If you are selling products that look amazing, then the clients will expect that your website also looks stunning. For example, if you are running a store that sells wedding gowns and dresses, but your site looks like it was last redesigned in the turn of...

Bad product reviews are the bane of any seller. You probably worked hard to get your order out, and yet you received a negative review, which talks unfavourably about your product. This will enrage any seller out there. Ratings that are 1-star can drag down your product’s average rating unless it already has a solid base of reviews. But even if there are already a lot of good ratings for your product, 88 percent of buyers specifically check the negative reviews to get an idea what issues could potentially arise with the product. This way, bad reviews can directly lead to a drop in sales. As a seller, you naturally want to avoid this and wonder: What should I do about unfavourable reviews? What can I do anyway? nobody likes these   The first thing that you should do is to not panic, on seeing that you have received a negative review. You must realise that if you are in this game for the long haul you will have to deal with this on a nearly regular basis. So, buckle up and take a de...