-
Brands and those responsible for their strategy have to face each time more and more varied problems and more demands. In the case of the internet and what they do in that environment, companies can no longer continue to bet on everything and they have to be careful with the type of advertisement they use. This, until the stage they choose to show it to the world. Consumers are increasing with more and more things. Not only do they not want ads to be annoying. They expect brands and companies to strive not to be intrusive, but are also increasingly concerned about who the companies are partnering with when launching those ads.

That is, for the consumer, the values ​​of the medium in which they have found the advertisement have a effect on the brand and the company that appears in that advertisement. People in Internet do not separate the content and assume that if you advertise in one place you are supporting that editorial line.

That thought has some logic. After all, the media live on the advertisers and it is the advertising that makes them reach the end of the month. Consumers no longer care that sometimes the presence of such ads escapes brand control and programmatic advertising networks position ads in an automated way, regardless of who or where those ads.

All this has become much clearer in recent times, when the boom of false news and the fact of starring in articles and analysis in all kinds of media and headers made the issue was on everyone's lips. Add to that the scandal that has meant that several big brands were being announced in extremist media or racist content, you can see the complete photo.

Brands and companies and their marketing managers have no choice, therefore, to start from a new reality. They have to advertise in quality media and in media with a good reputation. If the image of the medium is going to affect the image of the brand, there is no choice but to be very demanding with how and where they will serve those ads.
https://www.aihello.com/resources/blog/do-not-leave-your-brand-advertising-to-anyone/

Popular posts from this blog

Guide to Amazon Kindle Direct Publishing (KDP)

-
Those were the days when getting your book published was like a catch-22 situation, where the authors need to get past the most difficult gate. They spend months writing a book proposal and contacting agents in order to pitch their books up to great publishers. Who again are never satisfied with what they write and comments that it may not make good money.  So, when agents reject their book authors either abandon their dream of getting their book published or instill great confidence through contacting directly with publishers. Now publishers in turn send a rejection letter or quite a bad offer. Which is why Amazon created an incredible thing for authors as they can be a self-published author. This sounds great right!!! It actually paves the way for indie authors to bypass the traditional publishing method and be independent.  In this article we will get into the in depth knowledge of KDP like: What actually is KDP? What is KDP Select? What is CreateSpace? What is Amazon Associate? So,
Read more

E-Commerce has no borders: Myth or reality?

-
Image
One of the issues usually mentioned when talking about e-commerce is that it has served to break the frontiers. Consumers often look for specific things, products that they want, and it really gives them a little equal where the sellers sell them if what they offer them is what they want and if they make it arrive quickly and efficiently. This has created a boom in so-called cross-border trade (for example, we have to think about how we buy books today and where they come from nowadays: online bookstores sell all over the world, some of them even with free shipping no matter where you are) and has made consumers open their range of options. There are those who buy directly from Chinese e-commerces, although the products end up taking much longer to arrive than if they are bought in a geographically close online store. But is this principle absolutely true? Are consumers really so foreign to geography? I mean, are we buying without really caring about the physical location of
Read more

Kindle Direct Publishing: How to Make Real Money on Amazon.

-
Image
Kindle Direct Publishing is the all new trend going on in this competitive world. Where people are opting for KDP instead of the traditional method for their books to get published. It has indeed revolutionized the publishing method paving the way for all the writers around the world to earn through their writings.  By adding string of words together, authors get the access to publish their book in the world famous platform i.e., Amazon Kindle. But in order to make your book a big success, there are several steps to be followed. So, Today I am going to introduce you to the various steps to be keep up to before getting into the publishing method.  Make Money through Amazon KDP Making money through Amazon KDP needs real patience as it is not at all easy to become a recognised self-published author quickly. One has to ask several questions before starting their journey, like that of; In what niche/category the book comes under? What is the rate of competition ? Are there a good range of
Read more