In today's world, Amazon and Google are indispensable tools. It can help you with nearly anything—whether you have a basic query or are looking for the latest trends and purchases, it will provide you with all of the greatest possibilities. The best aspect is that you don't even have to get out of your chair to obtain answers. You may already acquire what you're searching for with a few quick and simple clicks on your smartphone.
These platforms have become two of the most popular search engines in the world due to their ease of use. While a rise in popularity is a wonderful thing, e-commerce firms are facing increasing competition. Marketing methods have become even more aggressive, making it difficult for certain firms to compete. SEO has become a key component of leading e-commerce strategy, with companies vying for the top place in both search engines.
They also work in distinct ways. E-commerce companies should be able to tell the difference between what works best for their strategy: Amazon SEO and Google SEO. This essay will go through the important aspects that will assist you in making your decision.
What is SEO and Why Is It Important?
You must first comprehend the role of search engine optimization before proceeding with the comparison. What is Search Engine Optimization (SEO)? Why is it vital for Amazon and Google to do so?
Search engine optimization (SEO) improves the ranking of an online platform in search engine results (SERPs). You use appropriate keywords to optimise your company's web page. These keywords get consumers to your website, where they determine whether or not it's worth buying. They might become prospective consumers in the future, helping to boost awareness and revenue.
SEO is vital, according to Online Marketing for Doctors, since it exposes your business to an endless number of people looking for what they require. Some are looking for in-depth information on something, while others are looking for particular goods to buy. Your brand's mission may be highlighted on a well-designed website. It reaches out to a larger number of people who could benefit from your products or services.
How does Amazon SEO work?
Amazon is one of the most popular search engines when looking for products. 90% of shoppers check Amazon even if they’ve found the product elsewhere. Many people turn to Amazon to find the products they need.
While it’s strictly for eCommerce purposes, this site is considered a search engine because users can search for products. With the vast amount of people who rely on Amazon to find the right products, you must list your products there to earn more conversions for your business.
When you create your Amazon product listing, you must select relevant keywords for your product because they will help you appear in the right search results. You can choose multiple keywords and integrate them into your listing to ensure you appear in several relevant search results.
There are a few aspects that determine how well your product performs in Amazon's search results. The first is customer feedback. Amazon places a strong emphasis on reviews because it aims to present customers with high-quality items that will encourage them to convert.
If you want to boost your Amazon SEO, you need to get good reviews. Customers are more inclined to buy things with four or more stars. These goods are ranked higher on Amazon because they are more likely to convert
Conversions are also used by Amazon to rank your search results. Your product's listing will be affected if you have a high traffic rate but a poor conversion rate. Because Amazon is in the business of making money from conversions, your lack of conversions will drive them to drop you down the rankings.
This is especially true when it comes to popular items around the holidays. Certain products have large search traffic, yet individuals like to compare numerous options before determining which is the best.
The ranking mechanism on Amazon is self-contained. It only considers the performance of your product if it's featured on Amazon's website. The way Amazon ranks your site is unaffected by your website or other digital media activities.
Maintaining great reviews and generating conversions is essential if you want to get a high Amazon SEO ranking. It's the most effective strategy to boost your listing's visibility and continue to generate conversions for your company.
How does Google SEO work?
When most people think about SEO, they think of Google. After all, Google is the most popular search engine on the planet, with over 3.5 billion searches every day. When it comes to finding companies, goods, and information, Google is the go-to search engine.
Google SEO, like Amazon SEO, employs keywords to rank in search results.
To reach significant leads for your organisation, it's critical to use the correct keywords. Users use certain keywords to create results while conducting searches, therefore you should employ these keywords to direct them to your business.
Google SEO is influenced by several things. Backlinks, in addition to keywords, are used by Google to improve your website's rating. Backlinks are links to your website from other authoritative, reliable websites.
Backlinks have an impact on your website's ranking. Your website's authority will increase if you obtain a large number of high-quality backlinks for your company. Because authoritative sites are linked to your website, Google will boost your rating, allowing more leads to reach your page.
The performance of your website has an impact on Google SEO. Unlike Amazon, Google prioritises clicks over conversions. Google wants to give meaningful results to its users, so they examine how others engage with your site to determine its worth.
Page speed is a critical aspect of this process. Google considers how many people visit your site and how long they stay there. Users will abandon your page and go to a competitor's if it takes too long to load. Because the bounce rate rises every time visitors leave your site, this affects your SEO.
You should also work on enhancing the technical aspects of your site to increase your Google SEO. It's critical to keep an eye on issues like crawling difficulties and address them as soon as possible. These sorts of technical issues can influence your rating, but correcting them can help your site improve.
Amazon vs Google: Similarities
On a broader scale, Amazon and Google may seem similar to most people. Here are a few things that are in common.
1. Both are widely used search engines.
Both Amazon and Google are household names around the world. According to Amazon's 2019 data, 150.6 million people used the app alone on their mobile devices in September. According to a customer survey conducted in the United States, 89 per cent of purchasers prefer to shop on Amazon over other platforms. According to a 2019 poll, 23% of online customers use Amazon to get product ideas.
Meanwhile, Google was discovered to be the most visited page in 2019, with 62.19 billion visits 2019. There were 3.5 billion searches every day, and 84% of people use Google at least three times per day.
According to the data, both platforms controlled the search and e-commerce markets at levels that their competitors couldn't match.
2. Optimization that is systematic and ongoing
Regular optimization might help you enhance your Amazon and Google rankings. To get high rankings on these sites, you must adhere to a set of best practices.
On-page SEO on Google includes optimising the page title, headings (H1, H2, H3, etc), meta description, URL, image, and image alt text.
As previously said, the ranking may be changed by continuously optimising the listing or web pages. However, the optimization must be long-term in nature, with modifications made following customer/user preferences.
3. There are two sorts of outcomes: paid and organic
Amazon and Google both differentiate between sponsored and organic search results. The outcomes are shown via an auction mechanism. Both Google and Amazon rely heavily on advertising revenue. However, whereas advertising is the most lucrative source of revenue for Google, Amazon advertising is still in its early stages.
Google advertisements are more advanced than Amazon ads when it comes to ad targeting. Google AdWords are quite thorough, and targeting ads is simple. Amazon, on the other hand, is increasing its funnel marketing for sellers and suppliers with sponsored display ads. There is a great deal of catching up to be done.
Amazon Vs Google: Differences
Keywords are one of the most significant distinctions between Amazon and Google. If you want your blog or landing page to rank well on Google, you must follow a set of best practices, such as:
- Concentrate on long-tail keywords that bring in high-quality traffic.
- Maintain a high keyword density on your page, which means repeating the term numerous times (preferably in the title and sub-headings)
- Optimize the photos on the website with the keywords in mind.
- Use the keywords in the meta description
Keywords on Amazon, on the other hand, function differently. Long questions will not be used to find a product by users. The core keywords and long-tail keywords are solely product-focused — keywords that discuss the benefits and characteristics of the product and appeal to the target market.
2. External links
External links are one of the most important aspects of Google SEO. The greater your authority, the more high-quality links you have pointing to your page. Simply said, the domain authority of your website is determined by quality links. As a result, it aids in achieving high rankings in the SERPs.
Amazon's search engine, on the other hand, does not include backlinking. In this scenario, the product's sales volume has a significant impact on its position.
While you cannot utilise links in your listings to boost the performance of your goods on Amazon, you may use them in another way.
3. Algorithm Differences
Google and Amazon have different measures for measuring brand performance based on the algorithm. Your page is rated by Google depending on the user experience. The relevancy of your page is determined by measurable variables such as bounce rate, session length, people returning to the site, CTR, and more.
External traffic is now a component in Amazon's product rankings, according to a new A10 algorithm upgrade. Pay-per-click and other internal advertising strategies are given less weight. Some of the most important aspects determining keyword rank are seller authority and product impressions.
What Is the Best Option for Your Business?
It's time to select between Amazon and Google's SEO after learning the similarities and distinctions between the two. To figure out which one would be best for your brand, you'll need to think about a few things:
1. Know Where Your Customers Are In The Buying Process
When reviewing your items, it's critical to remain on top of what's on your consumers' minds right now. Did they just become aware of your brand following a question, for example? Are they now comparing your goods to another brand? Is it possible that they've already opted to buy your product? Let's look at the various stages:
- Awareness: Your audience gets aware of their demands for a product, and your product becomes aware of them.
- Consideration: Trying to figure out why they should buy your goods (client testimonials, reviews, proof of excellence)
- Evaluation: Examining all choices to choose the best one for their needs.
- Purchase: They consider details such as shipping and taxes, return policies, and product warranties before making a purchase.
2. Understand the goals of your campaign
What is the goal of your company? If you want to market your business and reach more of your target audience, Google SEO is the way to go. If you want to convert leads, Amazon is a superior choice.
Final judgement on Amazon SEO vs. Google SEO
Both Google SEO and Amazon SEO, as you can surely guess, are quite powerful. It all depends on how you utilise them and what you want to accomplish. Combining efforts to attain the greatest outcomes is a good concept. This will help you gain maximum traction for your listings, assure exposure, and generate visitors to your product pages, all of which will help you increase sales and conversions.