Why a good photo makes the difference in e-commerce

-
Por qué una buena foto marca la diferencia en el ecommerce

One of those pieces of popular wisdom that we have all heard is that the face is the mirror of the soul. In the business world, this has meant that companies need to take care of the external image they show to their consumers. There are offices and stores that show certain colors because they represent the values ​that the brand wants to transmit. If the Starbucks 'baristas' are always smiling is not a coincidence, but rather part of a business strategy. Their smile transmits something that the company wants to position.

Therefore, it is often surprising to see certain practices that brands and companies have in the internet era. Although the network is one of the most powerful showcases for companies in these times and one of those that has a greater impact at the present time, not a few companies forget that what is seen is what will end up causing the first impression on consumers.

Thus, there are many companies that have official pages with outdated and unattractive appearance, which do not invite a click beyond, or those that upload neglected and poorly finished content. In online stores, either on their own or using third-party marketplaces, not a few companies use images and content that do not have a professional finish. And this is a serious problem.

Because, in the end, the credibility of that company and the interest that consumers can have to consume those products (or not) will be very marked by how they see it. In an environment where there is nothing more as a point of contact between consumers and the company than the image that is spilling over the network, that image is the point of validation, the element from which consumers make their decisions.


That is why it is recommended to increase the angles of the image, to vary the type of photos (from close-ups to photos at a greater distance) and have to use professional resources. The simple camera of the holidays is not worth to obtain some quality photos that sell the product.

Popular posts from this blog

Can you survive and sell on the internet without being the cheapest?

-
Image
In the offline world, there are many types of stores and not all bet on the same criteria to try to reach the consumer. Not everyone wants to have a low cost supermarket or a discount store in which the main offer are products at low prices. So why is there a certain belief that when selling online you have to sell at a low price? Is e-commerce marked by offers to the point that it is only successful if it is sold cheap? For years, what most worked on the net were the offers. Consumers made the network their main ally when they were looking for things at lower prices. The trips started to be bought online because the internet was able to find the lowest prices, last minute offers of hotels or the cheapest fares of the low cost airlines. Then came the coupon pages or online outlets, which were the entry point for many consumers for e-commerce. And then many large e-commerce companies that invoice millions have made offer low prices a decisive element of their corporate image an...
Read more

Guide to Amazon Kindle Direct Publishing (KDP)

-
Those were the days when getting your book published was like a catch-22 situation, where the authors need to get past the most difficult gate. They spend months writing a book proposal and contacting agents in order to pitch their books up to great publishers. Who again are never satisfied with what they write and comments that it may not make good money.  So, when agents reject their book authors either abandon their dream of getting their book published or instill great confidence through contacting directly with publishers. Now publishers in turn send a rejection letter or quite a bad offer. Which is why Amazon created an incredible thing for authors as they can be a self-published author. This sounds great right!!! It actually paves the way for indie authors to bypass the traditional publishing method and be independent.  In this article we will get into the in depth knowledge of KDP like: What actually is KDP? What is KDP Select? What is CreateSpace? What is Amazon Assoc...
Read more

E-Commerce has no borders: Myth or reality?

-
Image
One of the issues usually mentioned when talking about e-commerce is that it has served to break the frontiers. Consumers often look for specific things, products that they want, and it really gives them a little equal where the sellers sell them if what they offer them is what they want and if they make it arrive quickly and efficiently. This has created a boom in so-called cross-border trade (for example, we have to think about how we buy books today and where they come from nowadays: online bookstores sell all over the world, some of them even with free shipping no matter where you are) and has made consumers open their range of options. There are those who buy directly from Chinese e-commerces, although the products end up taking much longer to arrive than if they are bought in a geographically close online store. But is this principle absolutely true? Are consumers really so foreign to geography? I mean, are we buying without really caring about the physical location of...
Read more