Keys To A Successful Digital Marketing Strategy (part 3)

-


Final part of this series! Hope you aren't missing anything! 

- Gamification: Create web applications that massify your message with "entertaining games or apps" that will give your customers a long stay, offer them "prizes" and virtual credits that motivate them to stay in your site longer and recommend your product.

- SEO: (Search Engine Optimization): It is a process that seeks to position your websites in certain phrases or search criteria in engines like Google, Bing and Yahoo. Investigate new phrases or words that make a trend with Keyword research with Google Keywords Tools and optimize all your landing pages with keywords that describe 100% your product and offers direct contact forms (it will streamline the sales process -conversion and will serve as a meeting point for new visitors).

- Alternative channels: Guidance in web directories or specialized groups. It also uses extra strategies such as: Purchase Coupons, exchange purchase bonuses for virtual money (as Google Adwords does), use light box on your partners websites promoting your product, email marketing with anti spam standards, QR codes, reality Augmented, collection of BBDD (Data bases), etc.

- Mobile design: Make each of the sites that will make reception of your new customers compatible with mobile platforms.

- Unify with physical channels: Show the URL of your website in your company's printed advertising. It will help with traffic and gives an excellent corporate touch to your Branding.

- Make variations: Use different means of meeting as landing pages with variations of title, forms, reduction of fields. Google Analytics has very good web experiments that will help inform you which one gets better conversion of users.

- Beware of spam: Do not use captchas (lower your conversion rates). Use another validation mode such as addition, subtraction, recognition of a simple image to avoid mass mailing of spam in your data reception trays. In SEO, do not use search criteria that do NOT have to do with your product (keyword stuffing) or strange redirects. Search engines could penalize you.

- Analyze the results: Use the metrics to draw conclusions. Number of visits, new visitors, recurring visitors, rebound percentages, exit percentages, etc. You can standardize your reports based on your key performance indicators (KPIs) and Balance Scorecard (graphs that translate your online business strategy into a set of indicators).

I hope this list is useful for the realization and conceptualization of your online campaigns; and serve you as a basis for a quality assessment of your projects.

Popular posts from this blog

Can you survive and sell on the internet without being the cheapest?

-
Image
In the offline world, there are many types of stores and not all bet on the same criteria to try to reach the consumer. Not everyone wants to have a low cost supermarket or a discount store in which the main offer are products at low prices. So why is there a certain belief that when selling online you have to sell at a low price? Is e-commerce marked by offers to the point that it is only successful if it is sold cheap? For years, what most worked on the net were the offers. Consumers made the network their main ally when they were looking for things at lower prices. The trips started to be bought online because the internet was able to find the lowest prices, last minute offers of hotels or the cheapest fares of the low cost airlines. Then came the coupon pages or online outlets, which were the entry point for many consumers for e-commerce. And then many large e-commerce companies that invoice millions have made offer low prices a decisive element of their corporate image an...
Read more

Guide to Amazon Kindle Direct Publishing (KDP)

-
Those were the days when getting your book published was like a catch-22 situation, where the authors need to get past the most difficult gate. They spend months writing a book proposal and contacting agents in order to pitch their books up to great publishers. Who again are never satisfied with what they write and comments that it may not make good money.  So, when agents reject their book authors either abandon their dream of getting their book published or instill great confidence through contacting directly with publishers. Now publishers in turn send a rejection letter or quite a bad offer. Which is why Amazon created an incredible thing for authors as they can be a self-published author. This sounds great right!!! It actually paves the way for indie authors to bypass the traditional publishing method and be independent.  In this article we will get into the in depth knowledge of KDP like: What actually is KDP? What is KDP Select? What is CreateSpace? What is Amazon Assoc...
Read more

E-Commerce has no borders: Myth or reality?

-
Image
One of the issues usually mentioned when talking about e-commerce is that it has served to break the frontiers. Consumers often look for specific things, products that they want, and it really gives them a little equal where the sellers sell them if what they offer them is what they want and if they make it arrive quickly and efficiently. This has created a boom in so-called cross-border trade (for example, we have to think about how we buy books today and where they come from nowadays: online bookstores sell all over the world, some of them even with free shipping no matter where you are) and has made consumers open their range of options. There are those who buy directly from Chinese e-commerces, although the products end up taking much longer to arrive than if they are bought in a geographically close online store. But is this principle absolutely true? Are consumers really so foreign to geography? I mean, are we buying without really caring about the physical location of...
Read more