AiHello AutoPilot.Amazon Ads PPC Automation Marketing Services Software Tool

Let's continue with some advice for your marketing strategy! - Schedule: Place each of the actions of the plan in a calendar where each responsible agent of the campaign is compromised. It will help you locate, evaluate and arrange not only the execution of actions but also budgets. - Target your audience: Define your target audience in a clear and accurate way. Research the pattern references very carefully so you do not waste your budget. Target your ads to a specific audience group. You will ensure conversion and you will have quality traffic. - Specialized metrics: How will you measure the results? This is one of the most important stages of the process because thanks to the web analytics, you will realize if the actions taken are bearing fruit. I recommend using: Google Analytics, Wroopra, GetClicky, W3Counter and ClickHeat. - Advertising Modes: Identifies the mode under which you want to target: CPM (cost per thousand), CPC (cost per click), CPL (cost per lead) or...

At present, digital marketing strategies play an important role in the distribution channels of products or services of different companies or companies. Digital marketing represents an innovation channel that demands more investment every day and is the fastest growing sector thanks to the high commercialization of desktop computers and mobile devices worldwide. Its main advantages are: Measurable results, Viral power, Low production costs and Flexible budgets. If you are a marketer, business administrator, project manager, SEO, entrepreneur and you need some steps to carry out a strategy guided by the results, these are some steps or tips to be focused on converting new users for your business, get traffic Quality and have good ROI (return on investment) results. They are in an order of execution (which I recommend) but you are free to make variations according to what you need: - Analyze the product (introduction or diagnosis): List each of the variables of the produ...

Millions of people around the world use Amazon to make purchases of all kinds of products. Regardless of whether or not you have your own e-commerce, we recommend you use it to increase your sales in the Online Channel. To this end, here are some tricks to improve your visibility in the # 1 marketplace and make it the best ally, either online or offline. Optimize the product listing on Amazon. For this you have to follow the SEO guidelines that the same platform offers. A good Amazon title should include essential elements like the brand, the type of product, its material or ingredients, in case it is a consumable. In addition it is essential to add a keyword integrated in it and define the product (eg tool, phone, glasses, etc.) Including quality images is essential and if they are over 1000x1000 pixels, This will activate the zoom function to see your product in more detail. Amazon also allows you to define your own search terms for each product, through 5 fields that ...

Here we will specifically analyze the Amazon store as MarketPlace (or sales platform). Although we are shown many advantages, we must take into account a number of elements to highlight: - There are two types of tariffs and based on what one estimates to sell, it may be advisable to register directly as Pro Seller, despite paying about 39% per month for this service. - When we upload our inventory in the Amazon store, we must keep in mind which categories of products we are going to sell. Except for the category of books, the sales commission per product is 7%. This means that for each sale we make 7% of our amount will remain in the pockets of Amazon. This means that the profit margin is reduced by more than 7%, since the calculation is made in the final price of the product. Therefore, it affects by more than 7% in the profit margin calculated on the taxable base of our product. - With this 7% commission we get Amazon to advertise our products and at the same time that...

In recent years, e-commerce has grown remarkably. Consumers have lost the fear of buying on the internet and have incorporated it on a regular basis to their day to day. The 'I'm going to look if I see it on the internet' has gone from being the rarity that made the friend 'early adopter' of the world of technologies to become a recurring issue for all types of buyer and virtually any type of demographic segment. Buying online is not, in fact, even heritage of the millennials. Nowadays, anyone with an internet connection is a potential customer of online stores. But what should companies do to create an e-commerce experience that stands out over others and convinces the consumer of the advantages of buying online? Obviously, it is not worth simply uploading the products to the internet and hope that the consumer will start to buy. You have to create a unique experience and a space that invites the purchase and, so to speak, push it. Starting from certain real...

One of the issues usually mentioned when talking about e-commerce is that it has served to break the frontiers. Consumers often look for specific things, products that they want, and it really gives them a little equal where the sellers sell them if what they offer them is what they want and if they make it arrive quickly and efficiently. This has created a boom in so-called cross-border trade (for example, we have to think about how we buy books today and where they come from nowadays: online bookstores sell all over the world, some of them even with free shipping no matter where you are) and has made consumers open their range of options. There are those who buy directly from Chinese e-commerces, although the products end up taking much longer to arrive than if they are bought in a geographically close online store. But is this principle absolutely true? Are consumers really so foreign to geography? I mean, are we buying without really caring about the physical location of...

Introduction My primary aim was to predict the sales of an item given the Best Seller Rank on Amazon. Predicting the sales helps me in other use cases like suggesting sellers the best products to sell. My final aim is to provide data insights about any product: How much it will sell as well as when, where and how. What is Amazon Best Seller Rank? Best Selling Rank is a ranking system provided by Amazon that is linked to the number of sales of that product. This rank is calculated frequently. An important point to note is that Best Selling Rank is a 'ranking system' and by itself it doesn't mean anything.   A rank of #1, therefore, means that product has  sold more than any other product in that category, on that marketplace. This kind of makes it relatively easy to predict the number of sales of a product if we know the sales of other products ranking close to it. How did we get the initial sales data? I have been selling professionally on Amazon and ha...

What are online ads for? In a market where brands not only have to face the general lack of interest of consumers in advertising but also have to be able to overcome the fact that consumers themselves are increasingly active in blocking advertising and not directly see it (after all, this is the era of ad blockers and consumers with the 'quick finger' to skip as soon as the online video ads can), you might fall into the temptation to think Online advertising, in the end, serves little or nothing. However, studies show that, despite everything, the ads seen on the network have an impact on consumers and have an impact, moreover, that goes beyond what happens in the network itself. That is, online ads not only impact consumers online behaviors, but also offline. This is just demonstrated by a study that has just appeared published in Marketing Science and that have made several university experts and linked to several technology companies that at the time of doing the ...

The smartphone is currently the consumer's best friend. It is the one who spends 24 hours at his side, the first thing he looks at when he wakes up and the last thing he sees before closing his eyes. And just as the mobile has completely transformed our way of communicating, entertaining or informing us, it has also given a 180-degree turn to our way of buying and relating to brands. Thus, actions like researching a product on the mobile web, comparing prices or making a suggestion through social networks have become something everyday. However, many consumers still find in the purchase through the computer (or even in the store) facilities that do not find a mobile. Vendors should pay more attention to facilitating the purchase process through smartphones and tablets. Among other things because consumers themselves ask for it, most consider that the shopping experience via web and app can greatly improve. And it is more than half of consumers say that it is easier to s...

According to a study conducted by Softdoit, 77% of companies use email in their marketing strategy, being the most used marketing technique, followed by social networks, event attendance and advertising on Google. This study seeks to investigate the use of marketing tools and techniques in companies and its integration with Customer Relationship Management or CRM. Thus, the study concludes that 56% of respondents use a CRM in their marketing and sales tasks. Likewise, the study adds 29% of the same proposes to implant it in its processes in the near future. This survey also aimed to see the evolution of software in the cloud of the companies. In this regard, Softdoit shows data demonstrating the growth in the use of software in the cloud: Of all the respondents, around 50.5% use a CRM in the cloud, while the remaining 49.5% still use systems hosted on their own servers. However, the study concludes that 11.7% of traditional CRM users are planning to migrate to cloud-hosted soluti...

FBA: Yes? No? Seller Rating Most sites like amazon will grant you a seller rating once you sign on as a seller. Seller rating is the number one way your customer will figure out whether you are a reliable seller or not. If you have a high amount of positive feedback, your seller rating will be high. Which in turn means that more people will see your products, because the algorithm at amazon will promote sellers with higher ratings. Ratings are provided to sellers based on a number of parameters, which includes things such as feedback from customers, response time with regards to complaints, shipping time that you take, among a few things that might be considered. Obviously, you can appeal against hits on your seller rating, but you might want to be careful using that. If found guilty, you will be penalized further.   Fulfillment by Amazon Honestly, packaging and shipping is difficult. Not only is there a ton of paper work involved in this process, but there are hi...

Is e-commerce dominating the market? The growth of e-commerce is huge. Large enough, that it is killing brick and mortar stores faster than ever. Here is a summary of the key takeaways in this industry in the last year. What is interesting is that the industry continues to grow at a rate far exceeding all expectations that investors have had. 1.        Retail mobile e-commerce is exploding, increasing in the United Kingdom, for example, from around $14.2 billion In 2014 to an expected $18.6 billion in 2015. 2.        Social networks such as Facebook, Twitter, Pinterest, and Instagram, together with online retailers, continue to try to understand how best to facilitate social e-commerce, with the introduction of Buy buttons on Facebook, Twitter, and Pinterest. 3.        Local e-commerce, headlined by new local on-demand service companies such as Uber, skyrocketed to an estimated $25 bi...

E-commerce is a habit and way of buying more and more frequent among consumers. It is the means of purchase that the future will occupy the future, so it makes us augur the potential of the present that we know. This is causing many companies to be created and incorporated to this channel, as well as that online marketing is a priority and dedicates a lot of money and effort. When this marketing is successful and we have the customer with the products in the shopping cart on our website, surprisingly leaves the order, the reason ?. The customer leaves the shopping cart for the shipping cost factor. Notice that most of the time, when a customer is interested in certain products is because the offer we make is attractive for their conditions, likes the product, seems to have a suitable price, has all the conditions to be bought, however, when they update the order and observe what is added to the price for the reason of the shipment, something jumps in your mind that decides, in m...

If you have an online store, on more than one occasion you have considered if you should broaden your eyes and offer your products to the Amazon marketplace. If you still have not thought of it yet, I assure you, you'll get to that point, so think about it and consider this series of recommendations to sell in the largest online sales portal in the world. Advantages of selling on Amazon 1) Largest online retailer in the world Putting your products on Amazon is opening your store to the world. Your showcase will be accessible to millions of people who enter every day. 2) More convenience and freedom to manage your store Depending on your margins, you can send your merchandise directly to Amazon and they will be in charge of managing the orders, preparing them and sending them to the final customer. 3) Expansion of customer database Through Amazon you can reach customers that have not arrived in another way and these can become recurring the next time...

Amazon already has product pages for tons of products, but if your product is not present in their catalogues, you can create a product page of your own. All you need to do is upload some good images of your product, write a good description for it, and a name. Hit save and your product page becomes visible in the Amazon catalogue. However, this requires you to have a Pro Merchant account first. You don’t need the Pro Merchant account to add your own listing for an existing product page. Assuming you don’t have a Pro Merchant subscription, here are the steps to do it. Adding a product in seller central 1)        Sign in to your Amazon Seller Central account. 2)        Click on the Settings tab and then click on “Seller Account Information”. 3)        Click on Pro Merchant account. Make sure you fill up all categories correctly 4)        Now click ...