AutoPilot is a sophisticated tool designed to optimize bidding strategies by adjusting bids up or down based on keyword performance. For keywords that exceed the target Advertising Cost of Sale (ACoS) or those that have spent more than a defined minimum threshold, AutoPilot typically decreases the bids. This helps in managing the budget more efficiently and ensures that overspending on underperforming keywords is minimized. Conversely, for keywords that have not met the minimum spending threshold, AutoPilot tends to increase the bids. This approach aims to give these keywords a better chance of achieving impressions and clicks, potentially leading to conversions. The bid adjustments made by AutoPilot are continuous and fall within a range defined by the expected bid for each keyword. This expected bid is forecasted based on either the Revenue Per Click (RPC) of the product or the RPC of similar keywords grouped in keyword clusters. Any bid changes that fall outside this forecasted rang...