A few years ago, the San Francisco City Council ordered that an advertising campaign be stopped. They did not give it a day's worth of life when they forced it out. The campaign was at the bus stops and was an olfactory marketing. Bus stops smelled like cookies to boost a milk brand. City officials feared that it would be too annoying and had an effect on people with allergies. Despite this, it is not difficult to find on the internet photos that leave a trace of what happened: those who waited for the bus appear to have a dreaming face smelling those cookies. The idea is not particularly new. The truth is that in recent times olfactory marketing has become a kind of 'must' that everyone has to do, from the big chains to the smallest. Everyone seems to already have their fragrance. Smell is one more element when it comes to branding. However, and although the smell is the one that has become fashionable lately, it is not the only sense that can be taken into account whe...
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If you are a seller who is selling quite a few orders per month, you have probably thought about starting to ship your products via Amazon’s fulfilment. If you are still on the fence about this, we give you eight reasons on why you should definitely make sure your products on Amazon are FBA. Choose FBA for a tension-free shipping experience 1) Items can be shipped to customers at any time with FBA. You don’t have to worry about anything related to handling, shipping, and returns. Amazon does it for you, working 24-7 to make sure your products reach the customers on time and that your customers have the best experience. You don’t even have to print shipping labels for your packages. All you have to do is monitor you inventory levels so you can send in more stock when it’s needed. 2) You can make use of Amazon’s world-class shipping centers if you opt for FBA. Your customers get to enjoy options like low cost shipping, free shipping, and one day shipping without any addit...
It is well known that the main source of traffic on to your listing is going to be through search. Thus, it becomes important to manage your Amazon SEO to keep it effective, fast, and relevant. Being relevant helps shoppers find what they are looking for. For example, an accurate title, product description and proper photos are sure to convert your traffic to revenue. Also, you should rank your products based on profitability. You want to make sure your products sell, but you also want to make sure that your revenue per product sold is maximum. Things that affect this are sales history, inventory levels, price, conversion rate, feedback score, and product reviews. Importance of following the template All the words that are present in your title are searchable! Thus, you have to make sure that your title is just perfect. It should not be too bloated, or contain very few keywords. This is hard. Which is why amazon is providing you with a template that you should follow in ord...
According to a study conducted by Softdoit, 77% of companies use email in their marketing strategy, being the most used marketing technique, followed by social networks, event attendance and advertising on Google. This study seeks to investigate the use of marketing tools and techniques in companies and its integration with Customer Relationship Management or CRM. Thus, the study concludes that 56% of respondents use a CRM in their marketing and sales tasks. Likewise, the study adds 29% of the same proposes to implant it in its processes in the near future. This survey also aimed to see the evolution of software in the cloud of the companies. In this regard, Softdoit shows data demonstrating the growth in the use of software in the cloud: Of all the respondents, around 50.5% use a CRM in the cloud, while the remaining 49.5% still use systems hosted on their own servers. However, the study concludes that 11.7% of traditional CRM users are planning to migrate to cloud-hosted solution...
Changing bids, creating campaigns, and finding new keywords is no fun, which is why Amazon PPC softwares have seen tremendous growth in popularity over the last few years. A seller armed with the right PPC software can shift their focus from Amazon ads management to other things like actually launching new products and growing their business. However, this explosion in popularity means that there are now too many PPC automation tools to pick from. And as a seller, this can make finding the right one difficult. That’s why we created a list of the 17 best Amazon PPC softwares with all the info you’d need about pricing, reviews and features to pick the right one for you. 1. AiHello The first tool on our list of best Amazon advertising software is, AiHello, a complete A-Z advertising solution. AiHello is one of the most advanced software tools when it comes to bid adjustments, campaign creation, and keyword research. What makes AiHello special is its ability to not only automate...
- Start by going to the API Generation page on Shopify: https://help.shopify.com/en/api/getting-started/api-credentials#generate-private-api-credentials 2. In the private API section, click on the Apps link on step 4 and Sign in to your Shopify account 3. Click on Manage private apps on the bottom center of the page 4. Click on Create a new private app on the top right of the page 5. Add the name and email details of the App: AiHello is the name and info@aihello.com is the email 6. Click Save and Accept Shopify’s API Terms 7. Select the Admin API Permissions. Below are all the permissions we need and the service we use them for: In order to fulfill orders through AiHello (via 3PLs and FBA) we need Read and Write access to: - All fulfillment orders - Fulfillment services - Assigned fulfillment orders - Orders, transactions and fulfillments - Inventory In order to list AiHello as a secondary inventory location we need Read access to: - Locations In...
E-commerce has become an increasingly important element in the day-to-day lives of consumers, who are increasingly buying online and are increasingly using the internet to access various products, services and brands. This has meant that the entire universe of traditional consumption has begun to analyze and to incorporate online tools into their sales processes. But the truth is that this is not the only change that has motivated e-commerce and its growing success. The situation is much more complex because online shopping has created new stress points for companies. In the new era of online shopping, they are no longer solely responsible for sales processes and making products reach consumers. Now, they are increasingly dependent on intermediaries. Logistics companies have become a sort of evil to assume for these companies. Online stores do not generally have their own delivery services and have a physical network, the recurrent problem is that brands continue to rely on messaging...
The problem that comes with being a seller is that you are often faced with a tough choice when you receive negative feedback – Should you take a hit and move forward? Or should you fix that by trying to get more positive feedback? The thing is that positive feedback looks good on your seller profile, and also provides you a boost in search rank. But, boosting your positive feedback in any way that is not organic is against amazon’s policies. And, if you remember what we have always told you, you probably remember this – You are inside amazon’s walled garden, and here, you must abide by their rules or be kicked out. You probably don’t want the latter, so you’ll have to play it by the rulebook. Even then, there are a few things that you must always remember, even if you are playing it safe, and here they are. 1. Do not contact your friends or family and ask them for reviews. When you signed up as a seller you have signed an agreement with amazon which means that you are abo...
One of the traditional examples that are put on how new technologies can change business strategy and can make a company a successful bet is Amazon. Amazon is the recurring example of how to use next generation tools to reach the consumer. The company has accumulated information, and they know the consumer is the key to its success. The data allow them not only to capture purchases but also to make consumers go sometimes beyond. Its algorithms are able to comb the trends and thus empower consumers to find the products they seek and those related to them. Who did not end up buying a book once thanks to what 'Customers who bought this product also bought the? The company has also been able to use these tools to make a much more personalized shopping experience. What the consumer sees when accessing the site is not the same thing that any other buyer sees. The homepage is very marked by the buying habits and interests that the consumer has shown, which makes not only that he feels...
Brands and companies have to be as close as a friend to consumers in the different profiles they have in social networks. It is one of those lessons on how to operate in social media that everyone has come to assume. Social networks are an informal environment, which means that companies can not get stuck in their dry corporate language. They have to be close, nice and friendly with their consumers. In the end, in fact, they do not have to do anything they have not done before. They have to be as they are supposed to be the dependents of the stores with their consumers and as is often expected to be the customer service. They have to work in a close, near and pleasant way. Be authentic. But, although in reality if you think about it is nothing new, brands and companies have created a kind of new language for social networks. They have assumed that they have to be different. And this is where failure often occurs. Companies have realized that they have to be close, but in that capac...
Multivariate Time Series Forecasting is an important problem in many domains. Be it forecasting the demand for a product, or finding weather patterns, using time series parameters from the present to predict the future is vital to many organisations. In this article we are going to see how to use recurrent neural networks with convolutional neural networks to predict time series forecast for grocery store sales. The data can be found here, and the code can be found here. This implementation was developed as a prototype for AI Hello, a company based in Toronto that provides e-commerce solutions including sales prediction for sellers on e-commerce platforms such as Amazon, Woocommerce, and Shopify. We are using an implementation called LSTNet to perform this prediction. LSTNet uses convolutional networks and recurrent networks in conjunction. Additionally, it also provides the capability to detect long or short term patterns according to the nature of the data. Data Preparation and Exp...
E-commerce is one of the new tools that brands and companies have discovered in recent years to connect with consumers and to offer their products and services. Its growth has been increasing in recent times, which has meant that more and more sectors have been incorporated into online sales. There is more to see, for example, what has happened with food. The super online has become a new competitor with strength in the market. But this growth of e-commerce not only implies more opportunities but also more work and more analysis. Firms need to understand what consumers want in that environment and how they can adjust to it to position themselves. How can you get into the online shopping habits of consumers? How can you connect with potential customers and get them done with your own products and not those of the competition? 1) The battle begins with the click One of the mistakes that are usually made in e-commerce is to see it as a kind of isolated reality, in which it only matter...
The smartphone is currently the consumer's best friend. It is the one who spends 24 hours at his side, the first thing he looks at when he wakes up and the last thing he sees before closing his eyes. And just as the mobile has completely transformed our way of communicating, entertaining or informing us, it has also given a 180-degree turn to our way of buying and relating to brands. Thus, actions like researching a product on the mobile web, comparing prices or making a suggestion through social networks have become something everyday. However, many consumers still find in the purchase through the computer (or even in the store) facilities that do not find a mobile. Vendors should pay more attention to facilitating the purchase process through smartphones and tablets. Among other things because consumers themselves ask for it, most consider that the shopping experience via web and app can greatly improve. And it is more than half of consumers say that it is easier to see the p...
As e-commerce has become an increasingly important element of branding and business strategy, a number of elements have been added to the list of things businesses have to worry about and in which they have to focus if they want to connect with your potential buyers in the new times. One of those elements is delivery. Unlike traditional commerce, where consumers have things at the same time they buy them, in e-commerce one has to wait for purchases to arrive home. For companies in this sector, this is one of their most crucial issues and one, moreover, that they have to leave in the hands of a third party. They can not control the deliveries, but they have to contract them to third parties, which implies a new expense that is transferred to the consumer and that has become one of those elements of the eternal debate. Because... what do consumers prefer? Do you want to have your purchases right now and therefore are willing to do anything to have things as soon as possible? Or, on t...
When e-commerce appeared, many people rushed to announce the death of traditional commerce. Consumers were increasingly buying online and, therefore, they were condemning physical stores to a possible future death. His luck was set and it did not seem to be very positive. But in spite of it, the physical stores are still there and they are a very important part of the buying habits. In fact, consumers are quite far from being buyers of one or the other scenario. They want to buy in all the stages and they want to do it also how and when they please. That does not imply, however, that they do not see the different sales channels without problems and without fail, and that they have no complaints and negative opinions about them. That physical stores have been around for so long does not necessarily mean that everything is seen in them with special good eyes. Consumers remain highly critical and continue to find defects that should be addressed. What are the things that most frustrat...
First, you buy the products from a supplier to sell them under your brand name. You don’t actually manufacture them, which is the conventional way of doing business. You create a private brand and then put all the bought products under that brand so you can resell them. For this, you need to get custom logos printed on the items and their packages, and get the previous brand identities (if any) removed. This ensures that the customer will associate the product with your brand, not with that of the manufacturer. This strategy is extremely popular right now and most online sellers use it. You can find companies that will help you in creating your own brand identity. They’ll advise you on extending, promoting, and positioning your brand in the market, so you can make the best of it. Here are a few things that you need to know about this practice. Easier to handle Trading is easier than manufacturing, that’s pretty obvious. There’s a lot less trouble in comparison, so you need to throw...
The boom of mobile devices has made the Internet users stop using their computers - and therefore the desktop - as the only entry point to information and consumption. Their smartphones and tablets have been erected as the space they get when they want to see a movie, to read those news that interests them in a media, publish a status update on their social network and, of course, search the product they want to buy or about which they are looking for data. M-commerce has become an increasingly common reality and consumers are more comfortable. Do not ignore the power of an app When thinking about m-commerce, many are the elements that are open to debate and of which brands have to make decisions. One of them is to establish if the brand stays only with the mobile version of its e-commerce website or if it also creates a mobile application that offers direct access to products and services without going through the web. It may seem that once you have a mobile access, the app no l...
It is not very difficult to find examples or at least think about them. We have all met with some product that advertised what it was with enthusiasm. The mini bottle of gel in the hotel room that exclaims I'm soap, use me! The chocolate that is sold as a remedy for difficult days.You just have to think about any product and it is possible that somewhere someone has already tried to sell with that presentation to the friendly and nice, the nice. It is what is known as friendly branding. The product is presented in a fun and friendly packaging, one that is charming and friendly. These types of designs have a clear explanation and justification. To the user, these products are more accessible and it is easier to establish a connection with them. For example, you just have to think about the Dropbox case. Dropbox is a product that, at first glance, does not look anything particularly accessible or especially nice. In the end, what we are selling is storage in the cloud, something th...
The growth in e-commerce is exponential Online retail is perhaps the most high-profile e-commerce sector. Over the past decade, this sector has experienced both explosive growth and spectacular failures. Many of the early pure-play online-only firms that pioneered the retail marketspace failed. Entrepreneurs and their investors seriously misjudged the factors needed to succeed in this market. But the survivors of this early period emerged much stronger, and along with traditional offline general and specialty merchants, as well as new start-ups, the e-tail space is growing very rapidly and is increasing its reach and size. Although online retailing is one of the smallest segments of the global retail industry, constituting about 7% of the total retail market today, it is growing at a faster rate than its offline counterparts, with new functionality and product lines being added every day. In the United States, the apparel and accessories category generates the highest percentage of...
E-commerce has positioned itself as one of the main markets, growing by leaps and bounds. However, it is a trade dominated by the female sector, since a large part of the women make purchases on the network. While in the case of men few are using the click to make their purchases. The star product that women in the network are looking for are household items and decoration, what is the reason? Furniture stores are often separated, on the outskirts of the city. Visiting them all, on many occasions, means losing an entire afternoon and more if you have to wait for the couple to buy together. While for men, electronics is the star product for similar reasons; buy a plasma television or the game console of the moment, in just one click, without moving to the physical store or having to load the order. Fashion is the common ground of both sexes Both women and men, see on the Internet the opportunity to buy clothes without having to go to the physical stores and try it at home comfortabl...
Let's continue with some advice for your marketing strategy! - Schedule: Place each of the actions of the plan in a calendar where each responsible agent of the campaign is compromised. It will help you locate, evaluate and arrange not only the execution of actions but also budgets. - Target your audience: Define your target audience in a clear and accurate way. Research the pattern references very carefully so you do not waste your budget. Target your ads to a specific audience group. You will ensure conversion and you will have quality traffic. - Specialized metrics: How will you measure the results? This is one of the most important stages of the process because thanks to the web analytics, you will realize if the actions taken are bearing fruit. I recommend using: Google Analytics, Wroopra, GetClicky, W3Counter and ClickHeat. - Advertising Modes: Identifies the mode under which you want to target: CPM (cost per thousand), CPC (cost per click), CPL (cost per lead) or CPA...
The lack of information or provide contradictory documentation on shipping costs or exceptions that are not admissible to the right of withdrawal are just some of the most common faults that can be found when buying online. Information not available or contradictory about the shipping costs. Often online retailers are missing information on shipping options. In many cases users find that the expenses indicated previously do not match the calculated actual expenses of the final shipment. It should be added to this situation that information on shipping costs is often incomplete: not all countries to which the products are supplied are listed, missing details and weights of the product groups and have not been registered possible reimbursement expenses that may arise. How to solve it? Before the customer places a product in the shopping list, he must be able to calculate the shipping costs, including additional costs, such as a shipment per carrier. If the shipping costs have bee...
Entrepreneurship is essential for the development of your sales force. Companies that are doing well right now have a winning scenario, a code, a mind, a precise way of working with their customers. Entrepreneurship is above all, including when choosing your salespeople. A lack of definition of your codes and your commercial approaches is tantamount to failures in recruitment. A commercial approach can not be improvised. To sell, you need a mix of selling techniques and commercial qualities of the seller: enthusiasm, situational intelligence, persuasion, etc. The fact remains that the ecommerce developmentor Magento developmentis better placed to get recommendations and advices. Have you prospected and targeted your potential customers upstream? Most companies face the same issues in the field of sales. - Sales growth is sluggish - Most sales and margin are based on a small number of sales people - Not enough new business - Difficulty selling value again...