Negative feedback is the bane of any seller on a marketplace website. It not only means that you will be ranked down, but also that your potential customers will think twice before ordering from your online store. These things are very important if you want to run a successful online business via a marketplace, since you are competing with 100s of other sellers to get your product noticed, and if it is downranked in natural search, your product will never get they eyeballs it deserves. Here are some things you can do to make sure that your feedback always remains positive.

1.    If you get a legitimately negative feedback, act on it. We are humans, we tend to make mistakes. The first thing that you want to do if the product you supplied to your customer is damaged or broken in some way is to apologize to the customer for the inconvenience that you have caused to them. You should try and make up for the error on your part. Freebies are a good form of additional compensation if the order amount was huge. If not, discount coupons are always a good idea. You should never ask a customer to remove or revert on their feedback, and you should never link compensation to removal of feedback since it is against the rules to do so.

2.     Is your item not in top notch condition? Don’t sell it. We all have some inventory that seems to be in a just about okay condition. While as a seller your first instinct is to send out the product on the first order you get, but the right thing to do is to shelve the product and not send it out. The chances of you getting a bad review for the quality are way too high, and it is not a risk worth taking for a small clearance.

The end goal is to make your customer happy

3.    If you are mentioning quality somewhere, make sure it is either accurate, or bottomed down.

If our product is in between good and very good condition, then mention that it is in a good condition. This does not raise the expectations on the part of the customer, so you do not have to worry about the customer complaining about the quality of the item being subpar.

You must keep in mind that there is only so much you can do as a seller. However, you must make sure you follow some of these practices so that your customers see you as a caring and professional seller. This will build customer trust and will result in more sales.

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