Those over 50, the new opportunity for electronic commerce

-




 


 

Millennials have ceased to be the future of electronic commerce in favor of Silver Internet users. Internet use among those over 65 has increased greatly in recent years. The first users of Internet shopping were the Millennials, however, this generation has lost purchasing power in favor of their parents and grandparents, who are maintaining stable incomes and even pensions, have more time available and money to spend on the Internet.


On the other hand, the population of the whole world is aging. By 2050, it is estimated that there will be more people over 65 in the world than children under 14. In particular, the number of adults over the age of 80 is expected to quadruple by 395 million.


The idea that Internet and online shopping are oblivious to this older consumer has become obsolete, however, the budget allocated to this target audience in marketing departments is minimal.


However, online retailers are not easy because the category of over 50 is very varied. It is a complex group with different interests, opinions, and abilities. There are huge differences between the "young at heart" who still work with 55-year-old retirees or 70-year-old assets, although everyone has the potential to shop online and consume.


For the younger generation, factors such as shipping costs are some of the biggest barriers to online shopping - something that is not of concern to Silver Internauts. On the contrary, ease of payment is important for the older generation. The Silver Internauts also feel more comfortable with web stores that have physical stores.


Online stores have to consider this group of consumers when designing their websites so that the products are presented clearly and to make the payment process simple.


In addition to this, most Silver Internet users search and buy whatever they want through a laptop computer. Only a quarter use their mobile phones. This vision is fundamental to build loyalty to this generation and can help learning to develop applications for mobile devices and websites, work on marketing priorities, segment and effectively distribute marketing investment.


Not taking into account the needs of people over 50 and ignoring their importance in setting marketing strategies is a missed opportunity to differentiate themselves from the competition and attract a very profitable audience, as well as having a detrimental impact on the sales.

 

Popular posts from this blog

Can you survive and sell on the internet without being the cheapest?

-
Image
In the offline world, there are many types of stores and not all bet on the same criteria to try to reach the consumer. Not everyone wants to have a low cost supermarket or a discount store in which the main offer are products at low prices. So why is there a certain belief that when selling online you have to sell at a low price? Is e-commerce marked by offers to the point that it is only successful if it is sold cheap? For years, what most worked on the net were the offers. Consumers made the network their main ally when they were looking for things at lower prices. The trips started to be bought online because the internet was able to find the lowest prices, last minute offers of hotels or the cheapest fares of the low cost airlines. Then came the coupon pages or online outlets, which were the entry point for many consumers for e-commerce. And then many large e-commerce companies that invoice millions have made offer low prices a decisive element of their corporate image an...
Read more

Guide to Amazon Kindle Direct Publishing (KDP)

-
Those were the days when getting your book published was like a catch-22 situation, where the authors need to get past the most difficult gate. They spend months writing a book proposal and contacting agents in order to pitch their books up to great publishers. Who again are never satisfied with what they write and comments that it may not make good money.  So, when agents reject their book authors either abandon their dream of getting their book published or instill great confidence through contacting directly with publishers. Now publishers in turn send a rejection letter or quite a bad offer. Which is why Amazon created an incredible thing for authors as they can be a self-published author. This sounds great right!!! It actually paves the way for indie authors to bypass the traditional publishing method and be independent.  In this article we will get into the in depth knowledge of KDP like: What actually is KDP? What is KDP Select? What is CreateSpace? What is Amazon Assoc...
Read more

E-Commerce has no borders: Myth or reality?

-
Image
One of the issues usually mentioned when talking about e-commerce is that it has served to break the frontiers. Consumers often look for specific things, products that they want, and it really gives them a little equal where the sellers sell them if what they offer them is what they want and if they make it arrive quickly and efficiently. This has created a boom in so-called cross-border trade (for example, we have to think about how we buy books today and where they come from nowadays: online bookstores sell all over the world, some of them even with free shipping no matter where you are) and has made consumers open their range of options. There are those who buy directly from Chinese e-commerces, although the products end up taking much longer to arrive than if they are bought in a geographically close online store. But is this principle absolutely true? Are consumers really so foreign to geography? I mean, are we buying without really caring about the physical location of...
Read more