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  The digital era has opened up new opportunities for those that are willing to start a business. If you are searching for a spot in the online market, Amazon can become a great marketplace for your company. In order to sell on Amazon, there are two options: either we take care of the entire selling process, or we rely on “Fulfillment By Amazon” (FBA). With FBA we "rent" a space in one of the logistics stores of the American company, which from that moment is the sole responsible of processing our shipments. For many companies, this represents a great advantage, since the logistic management of an e-commerce can become a real headache. However, despite the attractiveness of this system, paying FBA fees can cut into your bottom line. To combat overcrowding in their fulfillment center, Amazon began instituting a penalty on a low Inventory Performance Index (IPI) for their third-party sellers, who provide just over half of their sales. Initiated on July 1, 2018, these penalt...

As a seller, there comes a time when you are most interested in scaling your customer acquisition channels to grow your business. Sometimes it can be a tall order knowing the best platform to bring traffic to your site; traffic that you can convert to actual customers. Perhaps you have already taken your time and created the killer content & product descriptions. You have also probably studied your site analytics – and you are well conversant with best selling locations (globally). However, you can do better; that there are ways you can test channels faster, get more flexible, and even leverage existing customer data for a more in-depth insight into your next audience? Sounds interesting, right? One thing is for a fact; eCommerce is all about generating sales. Artificial Intelligence can be of great help when it comes to prospects conversion- from finding the potentials to providing after-sale services. It sure has its flaws as well, however, the effects of AI in helping you be...

In our previous post, we explained 5 keys to get consumers in online markets. Of course, that is not enough and we are here to give you 5 more pieces of advice to make you e-commerce grow. 1) It has to be a solution When we buy online, we can buy simultaneously in several spaces and various types of products. We do not have to navigate sections of a supermarket, for example, browsing shelves to see what we find, but you can put many things at the same time in the cart. This implies that companies have to be able to see the purchase not as something that is made product to product, but rather as a process in which products are keys to more things. 2) Many more audiences have to be reached, even those who have been forgotten In a physical store, space is limited. A supermarket can not sell vegan products if there is not really a significant niche market and a cosmetics store can not sell a type of shampoo that only buy 2 people in that neighborhood. However, the online store allows y...

The psychology of why we buy is much more complex than it might seem, as well as how we respond to purchases and how these processes modify our perceptions about the things we do and about our relationship with brands. One of the elements that are associated with purchases and what brands should be considered is buyers 'remorse, which is known as buyers' remorse or poor shopping awareness, and that modifies how they act and how they feel consumers in relation to what they buy. Basically, consumer remorse is feeling bad after buying for one reason or another and it is a feeling that everyone has felt on occasion. It's the thrill that comes with deciding to buy something (and buying it) and you begin to think that maybe it was not such a good idea or maybe you should not have bought something that you really need. It is what happens when you buy a book despite having to read; when you buy new shoes although it is not something you really need or when you do with a product...

One of the issues usually mentioned when talking about e-commerce is that it has served to break the frontiers. Consumers often look for specific things, products that they want, and it really gives them a little equal where the sellers sell them if what they offer them is what they want and if they make it arrive quickly and efficiently. This has created a boom in so-called cross-border trade (for example, we have to think about how we buy books today and where they come from nowadays: online bookstores sell all over the world, some of them even with free shipping no matter where you are) and has made consumers open their range of options. There are those who buy directly from Chinese e-commerces, although the products end up taking much longer to arrive than if they are bought in a geographically close online store. But is this principle absolutely true? Are consumers really so foreign to geography? I mean, are we buying without really caring about the physical location of who se...

What are online ads for? In a market where brands not only have to face the general lack of interest of consumers in advertising but also have to be able to overcome the fact that consumers themselves are increasingly active in blocking advertising and not directly see it (after all, this is the era of ad blockers and consumers with the 'quick finger' to skip as soon as the online video ads can), you might fall into the temptation to think Online advertising, in the end, serves little or nothing. However, studies show that, despite everything, the ads seen on the network have an impact on consumers and have an impact, moreover, that goes beyond what happens in the network itself. That is, online ads not only impact consumers online behaviors, but also offline. This is just demonstrated by a study that has just appeared published in Marketing Science and that have made several university experts and linked to several technology companies that at the time of doing the analysi...

You’ve already seen how easy it is to get started selling on Amazon’s Marketplace, and this is definitely the place for you to begin. For those just starting out without deep pockets for marketing, “Amazon is by far the best online marketplace for small businesses who do not have a big advertising budget,” says Bing Yang of Augustina Jewellery. If you’re already selling in an online market, you will be delighted to see how simple it is to move business to Amazon. But, even if you’ve never sold anything on the Internet, you’ll be on your way in no time. For a new seller, you can’t beat the fact that listing your items for sale on Amazon is free. That’s right, you don’t pay a thing unless your item sells. Whether you list a single item or start out with dozens, your only cost will be in commissions when your items sell. Then you’ll pay Amazon a flat 15 percent commission on the sales price. Amazon will charge your customers a set fee for shipping and handling, and if you buy your suppl...