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Bad product reviews are the bane of any seller. You probably worked hard to get your order out, and yet you received a negative review, which talks unfavourably about your product. This will enrage any seller out there. Ratings that are 1-star can drag down your product’s average rating unless it already has a solid base of reviews. But even if there are already a lot of good ratings for your product, 88 percent of buyers specifically check the negative reviews to get an idea what issues could potentially arise with the product. This way, bad reviews can directly lead to a drop in sales. As a seller, you naturally want to avoid this and wonder: What should I do about unfavourable reviews? What can I do anyway? nobody likes these   The first thing that you should do is to not panic, on seeing that you have received a negative review. You must realise that if you are in this game for the long haul you will have to deal with this on a nearly regular basis. So, buckle up and take a de...

There has been a lot of misunderstanding around tariffs and how they affect businesses or consumers. Even those who try to simplify and explain the issue often end up confusing it further—either by failing to clarify who actually pays the tariffs or by inserting personal perspectives instead of taking a holistic approach. The clearest explanation in the media by “ecommerce pundits” is that the importer pays the tariffs.This is true but misses an important distinction: the importer is not necessarily located in the country where the product is being imported. In the case of the US (as you’ll see below), a majority of the importers are outside of the US. In fact, only 38% of Amazon sellers are based in the US. This number is likely even lower, considering many foreign importers use a US-domiciled address—despite not technically being based in the country. The real payer of tariffs is the entity importing the goods, which could be located in any country. However, based on our interviews w...

There has been a lot of misunderstanding around tariffs and how they affect businesses or consumers. Even those who try to simplify and explain the issue often end up confusing it further—either by failing to clarify who actually pays the tariffs or by inserting personal perspectives instead of taking a holistic approach. The clearest explanation in the media by “ecommerce pundits” is that the importer pays the tariffs.This is true but misses an important distinction: the importer is not necessarily located in the country where the product is being imported. In the case of the US (as you’ll see below), a majority of the importers are outside of the US. In fact, only 38% of Amazon sellers are based in the US. This number is likely even lower, considering many foreign importers use a US-domiciled address—despite not technically being based in the country. The real payer of tariffs is the entity importing the goods, which could be located in any country. However, based on our interviews w...

There has been a lot of misunderstanding around tariffs and how they affect businesses or consumers. Even those who try to simplify and explain the issue often end up confusing it further—either by failing to clarify who actually pays the tariffs or by inserting personal perspectives instead of taking a holistic approach. The clearest explanation in the media by “ecommerce pundits” is that the importer pays the tariffs.This is true but misses an important distinction: the importer is not necessarily located in the country where the product is being imported. In the case of the US (as you’ll see below), a majority of the importers are outside of the US. In fact, only 38% of Amazon sellers are based in the US. This number is likely even lower, considering many foreign importers use a US-domiciled address—despite not technically being based in the country. The real payer of tariffs is the entity importing the goods, which could be located in any country. However, based on our interviews w...

There has been a lot of misunderstanding around tariffs and how they affect businesses or consumers. Even those who try to simplify and explain the issue often end up confusing it further—either by failing to clarify who actually pays the tariffs or by inserting personal perspectives instead of taking a holistic approach. The clearest explanation in the media by “ecommerce pundits” is that the importer pays the tariffs.This is true but misses an important distinction: the importer is not necessarily located in the country where the product is being imported. In the case of the US (as you’ll see below), a majority of the importers are outside of the US. In fact, only 38% of Amazon sellers are based in the US. This number is likely even lower, considering many foreign importers use a US-domiciled address—despite not technically being based in the country. The real payer of tariffs is the entity importing the goods, which could be located in any country. However, based on our interviews w...

There has been a lot of misunderstanding around tariffs and how they affect businesses or consumers. Even those who try to simplify and explain the issue often end up confusing it further—either by failing to clarify who actually pays the tariffs or by inserting personal perspectives instead of taking a holistic approach. The clearest explanation in the media by “ecommerce pundits” is that the importer pays the tariffs.This is true but misses an important distinction: the importer is not necessarily located in the country where the product is being imported. In the case of the US (as you’ll see below), a majority of the importers are outside of the US. In fact, only 38% of Amazon sellers are based in the US. This number is likely even lower, considering many foreign importers use a US-domiciled address—despite not technically being based in the country. The real payer of tariffs is the entity importing the goods, which could be located in any country. However, based on our interviews w...

There has been a lot of misunderstanding around tariffs and how they affect business or consumers. Even the people trying to simplify and explain this confuse the subject further by not clearly explaining who pays for it and also putting their personal perspectives instead of talking holistically.The most clear explanation in media by "ecommerce pundits" state that the importer pays for the tariffs. This is true but misses an important distinction. The importer is not necessarily in the country where the product is being imported.In the case of US (as you will see below), majority of the importers are outside of the US. In fact, only 38% of Amazon Sellers are in the US. This number, in reality, is even lower given that a lot of foreign importers have a US domicile address even though they are not supposed to. The real payer of tariffs is the person importing it who could be in any country BUT given our interviews with major sellers, a lot of the tariff costs will be passed on...