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If you have an online store, on more than one occasion you have considered if you should broaden your eyes and offer your products to the Amazon marketplace. If you still have not thought of it yet, I assure you, you'll get to that point, so think about it and consider this series of recommendations to sell in the largest online sales portal in the world.   Advantages of selling on Amazon   1) Largest online retailer in the world Putting your products on Amazon is opening your store to the world. Your showcase will be accessible to millions of people who enter every day.   2) More convenience and freedom to manage your store   Depending on your margins, you can send your merchandise directly to Amazon and they will be in charge of managing the orders, preparing them and sending them to the final customer. 3) Expansion of customer database Through Amazon you can reach customers that have not arrived in another way and these can become recurring the next time they want ...

Machine learning is the next big wave after the Internet that's going to change lives especially in developing world and it's interesting for us, as an AI focussed companny, to practically see how it is making life easier for our customers. It's very hard knowing what challenges ecommerce sellers face in developing world unless we speak to them and for us at AiHello speaking to one of the biggest sellers on Amazon India was a very informative session. In the process of attempting to solve the problems for our customers, we learnt how Amazon India works differently compared to Amazon US or Europe and are more impressed with how Amazon India has adapted to Indian challenges in ingenious ways and is not only thriving, but also succeeding against all competition. We recently signed up an Amazon Professional Enterprise who sold around 10,000 different items (SKUs) on Amazon India and were interested to try our software to ease their pains of selling. The major challenge fo...

If you have a product that you want to sell on amazon, chances are you are probably thinking about advertising it to the right audience, so that it garners more eyeballs. However, there are a number of ways to market your product, and it might seem confusing when trying to decide on a way to start advertising. You have two choices in this regard. You can either advertise on Amazon, or go off Amazon and advertise elsewhere. 1. Try Ranking Optimization: Amazon offers free SEO tools to optimize your listing text, it’s pictures, keywords, price, shipping, and also helps in responding to negative reviewsHere’s the things that you can do if you decide to go with Amazon: 2. Amazon Vine: Vine is an on-amazon club for vendors only. Products here are given away for free in exchange for honest reviews. 3. Try Promotions: You can creat coupon codes or money off codes in Seller Central. You could then apply for entry into amazon lightning deals too, which is sure to get you a good number of sa...

Negative feedback is the bane of any seller on a marketplace website. It not only means that you will be ranked down, but also that your potential customers will think twice before ordering from your online store. These things are very important if you want to run a successful online business via a marketplace, since you are competing with 100s of other sellers to get your product noticed, and if it is downranked in natural search, your product will never get they eyeballs it deserves. Here are some things you can do to make sure that your feedback always remains positive. 1.    If you get a legitimately negative feedback, act on it. We are humans, we tend to make mistakes. The first thing that you want to do if the product you supplied to your customer is damaged or broken in some way is to apologize to the customer for the inconvenience that you have caused to them. You should try and make up for the error on your part. Freebies are a good form of additional compensation if the ord...

Elevate is looking to feature Canada’s most promising AI startups on stage at this year’s festival through our ElevateR Pitch. ElevateR Pitch is a March Madness-style pitch competition where Canada’s best AI startup companies compete for the attention of international media, investors and global tech leaders. Finalists from across Canada will face-off with over $1,000,000 CAD in funding up for grabs for select finalists. On Tuesday, September 25 at the Sony Centre, the final four companies will get to pitch live on Elevate Main Stage right before Al Gore’s keynote. We interviewed Ganesh Krishan, from AiHello, an AI startup founded in 2018 and headquartered in Toronto. Read below to learn more about Ganesh’s experiences at a startup and valuable advice he gives to the next generation of startup founders. What problem is your company solving and how? We forecast sales of inventory by location. AiHello is a two-sided logistics company working to solve India’s shipping and supply chain ...

One piece of advice that’s thrown around most in entrepreneurship communities is that before you can succeed, you need to start - and you need to start today. But that’s not so easy, is it? At least, traditionally, if you wanted to sell something you would need to build your own store, spend money on marketing and advertising, manage logistics of shipping and handling orders, and very slowly, build a reputation. But all of that work was cut-short with online marketplaces like Craigslist, eBay, and most importantly, with Amazon.  Seeing it’s been 13 years since Amazon launched its revolutionary Fulfilled by Amazon program, we thought it’d be useful for our readers to know if the FBA program is still as viable as it was in a decade ago. Or is there a better alternative - your own eCommerce store?  Benefits of Amazon FBA Working with the world’s largest internet company by revenue has its benefits.  - 300 million active customers (and Prime users) You can’t ignore the fact that Am...

This video will show you how to use other ecommerce marketplaces to increase your sales and profit margins. We will also discuss diversifying outside of just selling on Amazon like using Shopify and Woocommerce and moving onto your own website. Some benefits of that include having the customer as a direct customer, guaranteed income, Amazon not being able to shut you off, and best of all increased credibility which can help you out if you’re also selling on Amazon. However, Amazon does provide you with all their customers and the exposure of your products to those customers, whereas with Woocommerce you’ll need to advertise extensively. Firstly, we’ll have to connect Woocommerce to Amazon FBA so that any sale completed on Woocommerce can be fulfilled by Amazon FBA. You could also use 3PLs but if your numbers are not above a certain threshold, it’s more effective to use Amazon FBA. Amazon has the potential to make sellers a lot of money, but you don’t want to rely completely on Amazon...