tag:blogger.com,1999:blog-35080335212040911342024-03-27T16:53:58.965-07:00AiHello AutoPilot.Amazon Ads PPC Automation Marketing Services Software ToolThe official blog of https://www.aihello.comUnknownnoreply@blogger.comBlogger786125tag:blogger.com,1999:blog-3508033521204091134.post-28049818374836173112024-03-15T09:01:00.001-07:002024-03-15T09:01:58.400-07:00<img src="https://www.aihello.com/resources/wp-content/uploads/2024/03/image-1-1024x643.png" alt="AiHello Product update: Mid March"/><br>This quarter has been a busy month for us and most of the work was in behind-the-scenes algorithm updates. Majorly, our campaign creator has been completely revamped, we updated our target report module and AutoPilot bid adjustment algorithms received major upgrades.<br><br>AutoPilot now calculates ideal bid for each keyword. The order of preference is :1) The first preference is given to the keyword's own historical performance. We ensure that the keyword has optimal number of clicks, sales and spend before using historical performance since we don't want to jump the gun and calculate bids for keywords which accidentally makes some sales based on few clicks.<br><br>2) The second preference is more interesting and involves our AI engine. This engine searches our entire database for semantically similar keyword cluster and gets their ideal bids.<br><br>3) If both the action above fails then we use the ASIN performance to get the ideal bid for each keyword.<br><br>AutoPilot then adds a certain percentage above and below this ideal bid as OptiGuard. This percentage is by default 30% but is configurable in AutoPilot settings.<br><br>For example if the keyword "olive oil" has an ideal bid of $1, AutoPilot algorithm will set OptiGuard to 30% above and below is $0.70 and $1.30 AutoPilot will not usually lower the bid below $0.70 or increase it above $1.30. There are exceptions to lowering the bid; for example if the keyword still bleeds money even at the lower end of OptiGuard, AutoPilot will reduce it even further<br><br>What if you are launching a new product and want OptiGuard to be more relaxed? For example you are launching your brand of Olive Oil and you don't mind spending more money to test out the product.You could obviously set the AutoPilot target acos to higher number but the ideal way would be to increase the "Launch Aggression" in AutoPilot settings from 30% to, for example, 50%.<br><br>So for the same keyword "Olive Oil" the OptiGuard would be set at $0.5 to $1.5. AutoPilot will test the keyword till $1.5<br><br>For Campaign Creator module, in addition to UX refresh, the keyword seeding has been updated. Now we analyze each keyword before adding it to the campaign. The campaign creator is still one touch: You add your product, change the recommended acos and budget if you want and hit submit and our algorithms will handle the rest. AiHello will create the right adgroups, right structure for your campaigns, harvest the right keywords with correct bids, link all the campaigns for continuous keyword harvesting and also seed the campaign with initial keywords.<br><br>The initial keywords are harvested from your sales history, our internal database and amazon recommendations. The algorithm first analysis all your existing campaigns for this ASIN to ensure that the same keyword is not being reused.<br><br>The algorithm for bid was revamped recently with OptiGuard which ensures that initial bids are judicious and on point.<br><br>In addition to algorithm updates we released the new features<br><br>Target tab in campaigns now shows which keyword are harvested automatically by AutoPilot. They are highlighted in light green.<br><br>Targets not on AutoPilot will display with a red outline<br><br>These are the major updates for March (and March is not even over!) <br /><a href="https://www.aihello.com/resources/blog/aihello-product-update-mid-march/">https://www.aihello.com/resources/blog/aihello-product-update-mid-march/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-61635542953220210022024-03-07T09:00:00.001-08:002024-03-07T09:00:29.879-08:00<img src="https://www.aihello.com/resources/wp-content/uploads/2024/03/image-1024x404.png" alt="AiHello Product Update: Search term transfers"/><br>AiHello released major modules in the last few quarters which we will be documenting separately. For the search term transfers module we made progress update in how this module works, performance of it and how we display the search terms that AutoPilot automatically harvested.<br><br>AdGroup match type from the Groups tab<br><br>This match type is automatically set if you use our Automated Campaign Creator or AdGenius.If you setup AutoPilot on a campaign, we also detect the major match type of keywords and set the AdGroup match type automatically.In all cases, you can override in the Groups tab and set it to something else.<br><br>What is this Group match type?<br><br>All the automated customer search terms that are harvested are added as the correct match type to the relevant AdGroup.<br><br>2) Search Term harvesting performance.<br><br>We upgraded our algorithm for search term harvesting. For an ASIN we search for relevant search terms with appropriate match type across all campaigns to add the best customer search term to your campaigns.This means we will even analyze SB campaigns including SP campaigns.<br><br>However, for this to work ensure that you have only ONE ASIN per AdGroup. If you have multiple ASINs, the easiest way is to pause/archive the rest and create new AdGroups for other ASINS.<br><br>This way AutoPilot can link the right ASIN to the right customer search term.<br><br>3) Displaying the harvested Search terms.<br><br>The "Keyword" tab has been updated to show all the keywords that were automatically harvested by AutoPilot. They will be displayed in off-green color. <br /><a href="https://www.aihello.com/resources/blog/aihello-product-update-search-term-transfers/">https://www.aihello.com/resources/blog/aihello-product-update-search-term-transfers/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-66163993223837753642024-02-17T09:00:00.001-08:002024-02-17T09:00:19.949-08:00Learning Amazon jargon might be challenging. Fortunately, we have created a helpful cheat sheet for novice FBA sellers to make selling a little bit simpler.<br />
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Let's start now.<br />
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1P – First Party<br />
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In a first-party relationship (1P), the brand serves as the wholesale supplier while the marketplace serves as the retailer.<br />
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3P – Third Party<br />
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In a 3P partnership, your company uses the Amazon marketplace to sell directly to customers. You are in charge of everything, including product listing, order fulfilment, and customer care.<br />
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3PL – 3rd Party Logistics<br />
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For businesses of all kinds (from small and medium-sized firms to large-scale corporations to public sector bodies) who desire to outsource some components of their warehousing, inventory management, and fulfilment operations, a 3PL offers a variety of logistical services and solutions.<br />
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ACOS – Advertising Cost of Sales (ad spend / ad revenue)<br />
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Amazon pay-per-click (PPC) advertising campaigns are evaluated using the Amazon advertising cost of sales (ACOS) statistic.<br />
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ACPC – Average Cost Per Click<br />
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By dividing the entire cost of your clicks by the total number of clicks, the average cost-per-click (avg. CPC) is determined.<br />
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ASIN – Average Cost Per Click<br />
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A ten-digit alphanumeric code called the Amazon Standard Identification Number (ASIN) is used to identify products on Amazon.com. It is given when you add a new product to Amazon's catalogue and is particular to each item.<br />
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BSR – Best Sellers Rank<br />
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Almost every product in Amazon's catalogue of more than a million items receives a Best Sellers Rank (BSR) after making at least one sale.<br />
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B2B (B2B) – Business to Business<br />
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For registered businesses to purchase office goods on Amazon, Amazon B2B, also known as Amazon Business, offers purchasing solutions.<br />
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CB – Chargeback<br />
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When a consumer places a purchase on your website and later contacts their bank or credit card provider to dispute the charge, this is known as a chargeback.<br />
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CC – Customs Clearance<br />
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An essential step before products can be imported or exported abroad is customs clearance.<br />
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CF – Fulfillment Center<br />
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A third-party logistics (3PL) warehouse known as a fulfilment centre is where incoming orders are taken, processed, and filled.<br />
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CLR – Category Listings Report<br />
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A category listing report is a list of all the ASINs that are currently active in your Amazon catalogue. You can download a file containing all the data from your listings using this report, and you can also use it as a flat file to edit your listings.<br />
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COA – Cost Per Action ( Spend/Total Units Sold)<br />
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The Certificate of Analysis (COA) is a crucial document that exporters and manufacturers prepare to confirm that a collection of items has been produced in accordance with the specifications of their clients.<br />
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COGS – Cost of Goods Sold<br />
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The direct costs of producing the products that a business sells are referred to as its cost of goods sold (COGS).<br />
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CPC – Cost Per Click<br />
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You pay for each click on your adverts when you use cost-per-click (CPC) bidding.<br />
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CTA – Call to Action<br />
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A call to action (CTA) is a prompt that appears on a website and instructs the user to perform a particular action.<br />
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CTR – Click Through Rate ( Click + Impressions = CTR)<br />
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You can utilise clickthrough rate (CTR) to determine how well your free listings, advertising, and keywords are performing. The CTR is calculated by dividing the number of clicks on your advertisement by the number of times it is displayed.<br />
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DS – Dropshipping<br />
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Dropshipping is a retail fulfilment strategy where a store doesn't maintain inventory of the goods it offers.<br />
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DSP – Video Ads are powered by Amazon DSP (& Display ads)<br />
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DSPs are private companies that collaborate with Amazon to send packages.<br />
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DTC – Direct to Consumer<br />
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Direct-to-Consumer. When compared to traditional retailers, which collaborate with a few third-party vendors to offer products to customers, DTC brands often have cheaper prices.<br />
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DCM – Display Child Model<br />
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Present a young model. When a customer clicks on a child item in this type of model, all the data from the child models will appear, displaying the relevant info.<br />
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DPM – Display Parent Model<br />
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A "non-buyable entity" called the parent product listing is used to connect the child items.<br />
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EAN – European Article Number<br />
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EAN codes are a set of numbers that are used to list products and identify them.<br />
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EFN – European Fulfillment Network<br />
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The EFN enables sellers who already have a Fulfillment by Amazon (FBA) account and an established Amazon EU account to keep inventory at one of Amazon's regional fulfilment facilities.<br />
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ETC – Estimated Time of Completion<br />
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The projected time and/or effort needed to finish a project activity are known as the estimated time to complete.<br />
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FBA – Fulfillment By Amazon<br />
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Businesses can outsource their order fulfilment to Amazon through the Fulfillment by Amazon (FBA) programme.<br />
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FBM – Fulfillment By Merchant<br />
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When a seller uses the fulfilment by merchant (FBM) method of selling, they offer their goods on Amazon but handle customer service, shipping, and storage either internally or through a third party.<br />
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FC – Fulfillment Center<br />
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A fulfilment centre is an Amazon warehouse, often known as FC. Amazon sellers may use its product catalogue FBA system to store inventory for these FC facilities.<br />
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FFP – Frustration-Free Packaging<br />
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FFP stands for Frustration-Free Packaging on Amazon. FFP has been approved as being less difficult to open and recycle than conventional packaging.<br />
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FNSKU – Fulfillment Network Stock Keeping Unit<br />
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The Fulfillment Network SKU, also known as the Fulfillment Network Stock Keeping Unit, is abbreviated as FNSKU. The FNSKU is how Amazon recognises a product as belonging only to the vendor who shipped it to the Amazon fulfilment centre.<br />
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GS1 – Global System of Supply Chain Standards<br />
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The foundation of barcodes is a unique product and business identity, which is governed globally by GS1.<br />
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GTIN – General Trade Item Number<br />
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A global trade item number is a distinctive and well-known product identification number.<br />
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IPI – Inventory Performance Index<br />
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The inventory health of your SKUs is captured by the Amazon inventory performance index, which ranges from 0-1000 and measures both low and excess inventory levels.<br />
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KPI – Key Performance Indicator<br />
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Amazon's Key Performance Indicators (KPIs) are statistics that make it simple to assess the success of your Amazon store.<br />
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MAP – Minimum Advertised Price<br />
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The bare minimum at which a store may offer a product for sale is known as the minimum advertised price (MAP).<br />
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MCE – Manage Customer Engagement<br />
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Through meaningful contacts along the customer journey, brands actively create an ongoing relationship with their customers through customer engagement. Brands may encourage enduring customer loyalty and enthusiasm by fostering this relationship.<br />
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MFN – Merchant Fulfilled Network<br />
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Amazon refers to Fulfilled by Merchant as Merchant Fulfilled Network (MFN) (FBM). It describes a selling strategy where vendors advertise things on Amazon stores but independently handle all storage, shipping, and customer support.<br />
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MKL – Master Keyword List<br />
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These "keywords" are phrases of three or more words that customers use to look for a certain item.<br />
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MoM – Month over Month<br />
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The term "month-over-month" (MOM) refers to a comparison between a report or set of data for a certain month range of 30 or 31 days and the data from the prior month.<br />
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MSDS – Material Safety Data Sheet<br />
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A product's hazardous constituents, physical and chemical qualities (such as flammability and explosive properties), impact on human health, chemicals with which it may react negatively, handling precautions, and emergency procedures are all listed in the MSDS.<br />
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MWS – Marketplace Web Services<br />
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An integrated web service API called Amazon Marketplace Web Service (Amazon MWS) enables Amazon sellers to programmatically share information about listings, orders, payments, reports, and other topics.<br />
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NARF – North American Remote Fulfillment<br />
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NARF enables vendors to show their stock that is kept in the United States. Without having to ship or store products in either of those nations, FBA warehouses on Amazon's Canadian (amazon.ca) and Mexican (amazon.mx) marketplaces.<br />
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OA – Online Arbitrage<br />
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The act of purchasing goods from one online store and reselling them for a profit on another marketplace is known as online arbitrage.<br />
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OOS – Out of Stock<br />
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Replenishable Out of Stock, also known as Rep OOS, informs you of the proportion of sales that may have been lost because the item was out of stock.<br />
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OTC – Over-The-Counter<br />
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When a drug is referred to as over-the-counter (OTC), it means that it can be acquired without a doctor's prescription.<br />
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OTP – One-Time Password<br />
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One-Time Password (OTP) management is a function of Amazon Pinpoint. With the help of this tool, you may create fresh one-time passwords and SMS transmit them to your contacts.<br />
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PDP – Product Detail Page<br />
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Customers who conduct an Amazon search are shown the product detail pages.<br />
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PL – Private Label<br />
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Order placed by the seller with the manufacturer directly for the product(s) the seller decides to private-label. RA: The seller's continual efforts to shop about and locate the best offers at multiple warehouses, retail, or internet stores.<br />
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PO – Purchase Order<br />
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Before making a purchase, it is important to clarify and specify the precise items or services that are required. This is done as part of the wider procurement process, which also involves the PO process.<br />
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POC – Point of Contact<br />
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A point of contact (POC), sometimes known as a single point of contact, is a person or division in charge of handling client communications. '<br />
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PPC – Pay-Per-Click<br />
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Amazon's internal advertising system includes pay-per-click (PPC) advertising.<br />
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RA – Retail Arbitrage<br />
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Amazon Retail Arbitrage (RA) is the practice of purchasing goods at a lower cost from a physical retailer and reselling them on an online marketplace like Amazon for a higher profit.<br />
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ROAS – Return on Advertising Spend – Total Sales / Total ad Spend<br />
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Brands and retailers use the metric known as return on advertising expenditure (RoAS) to gauge the success of their advertising efforts.<br />
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SAS – Strategic Account Services<br />
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You get access to a designated account manager through Strategic Account Services (SAS) Core, an Amazon trusted advisor who can assist you in growing your company, attracting new clients, and boosting sales.<br />
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SB – Sponsored Brands (advertising)<br />
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Through imaginative advertisements that show up in pertinent Amazon shopping results, Sponsored Brands can assist buyers in discovering your brand and products.<br />
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SC – Seller Central<br />
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To market and sell their goods directly to Amazon customers, companies and merchants use the website Amazon Seller Central.<br />
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SD – Sponsored Display (advertising)<br />
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Integrators can programmatically access Sponsored Display (SD) using the Amazon Ads API for Sponsored Display to create tools that automate, scale, and improve SD campaigns.<br />
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SDS – Safety Data Sheet<br />
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The qualities of each chemical, the physical, health, and environmental health concerns, the protective measures, and the safety precautions for handling, storing, and transporting the chemical are all included in an SDS (formerly known as MSDS).<br />
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SEO – Search Engine Optimizations<br />
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The technique of optimising product listings for Amazon search engine results on Amazon.com is known as search engine optimization (SEO).<br />
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SKU – Stock Keeping Unit<br />
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A billable item in a company's inventory is identified by a Stock Keeping Unit (SKU), which is a special number.<br />
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SOP – Standard Operating Procedures<br />
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A standard operating procedure (SOP) is a collection of instructions that must be followed exactly in the event of an outage or alarm to successfully recover your application.<br />
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SP – Sponsored Products (advertising) <br />
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Ads for specific product listings on Amazon are known as Sponsored Products. They can be seen on product detail pages and shopping results pages. You can target customers who want to buy and are actively looking for the things they require by using sponsored products.<br />
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TACOS – Total Advertising Cost Of Sales (ad spend / total revenue x 100)<br />
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Total Advertising Cost of Sales, or TACoS, is a metric used to assess your return on investment in Amazon Ads.<br />
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UPC – Universal Product Code<br />
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The barcode used to identify a specific retail item is called a UPC, or Universal Product Code.<br />
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USPTO – United States Patent & Trademark Office<br />
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The U.S. government's United States Patent and Trademark Office (USPTO) is funded through fees. Office of Commerce. The USPTO's duties include registering trademarks and service marks for goods and services as well as granting patents to protect inventions.<br />
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VA – Virtual Assistant<br />
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An individual who works remotely for your Amazon business is known as a virtual assistant (VA). They may work full-time, part-time, casually (e.g., per task), or temporarily.<br />
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VC – Vendor Central<br />
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Manufacturers and distributors use the web interface known as Amazon Vendor Central.<br />
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WFS – Walmart Fulfillment Services<br />
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A cost-effective option for eCommerce retailers who require end-to-end fulfilment is Walmart Fulfillment Services (WFS). There are no minimum or maximum inventory shipping or storage requirements.<br />
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WL – White Label<br />
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White labelling refers to a business agreeing to place another company's brand or logo on one of its products after removing its logo or brand from it.<br />
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WPI – Wholesale Product Investments Spreadsheet<br />
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The wholesale price index (WPI) depicts the cost of goods that are sold in bulk and transacted between businesses as opposed to consumers.<br />
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WS – Wholesale<br />
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the practice of selling goods in bulk and for a discount to people who then resale them offline or online through companies like Amazon and eBay.<br />
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YoY – Year over Year<br />
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The year-over-year (YOY) approach compares results from one period with those from a comparable period on an annualised basis. It involves two or more measured events. <br /><a href="https://www.aihello.com/resources/blog/amazon-acronyms-cheat-sheet/">https://www.aihello.com/resources/blog/amazon-acronyms-cheat-sheet/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-68085539600789700892024-02-16T09:00:00.001-08:002024-02-16T09:00:44.462-08:00Amazon is the world's retail market leader. It accounts for more than 40% of all internet purchases. As a result, small and medium-sized businesses (SMBs) rely on e-commerce websites to interact with customers and earn money.<br />
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Amazon should be included in your e-commerce marketing strategy. With more brands turning to Amazon to sell their products, the retail behemoth has become one of the potential avenues for acquiring a new audience. Experimenting with different brand-specific opportunities, as well as experimenting with different ad types and targeting options, is essential.<br />
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Amazon Advertising is a win-win situation: the ad section contributes to Amazon's bottom line while sellers, brands, and agencies use the ad capabilities to boost product discovery and conversion while also gaining access to data that can be used to guide advertising across other channels.<br />
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The question is, how do you develop a competitive advertising campaign strategy that maximises results while outperforming your competitors?<br />
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Let’s dive right in. <br />
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#1: Clear business goals<br />
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Amazon allows you to align your targets with your goals, whether you want to increase sales or raise brand awareness. For example, if you want to increase sales, you can use your Advertising Cost of Sales (ACoS) as a success metric.<br />
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If you're looking to increase brand awareness, consider impressions as your success metric.<br />
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However, before you create campaigns, you should consider the fundamentals.<br />
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- What is the stage of your product – launch, profit, maturity, or liquidation?<br />
- Do you want to expand your market share?<br />
- Do you need to get rid of underperforming stock?<br />
- Do you want to increase your long-term profitability?<br />
- Do you want to attract new customers or convert existing ones into loyal customers?<br />
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Align your business goals with your campaign objectives to get the most out of your advertising budget. Asking the right questions will allow you to concentrate on diversifying your campaign objectives.<br />
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Gaining clarity on your goals may take some time, but it will save you money, time, and effort in the long run.<br />
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#2: Understand the buyer’s journey – ‘Plug and Pray’ to ‘Plug and Play’<br />
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- What are the various channels through which customers can learn about your product?<br />
- Are they aware of the situation?<br />
- What touchpoints do they experience when purchasing your product or a similar one?<br />
- What happens after the transaction is completed?<br />
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By asking questions like these, you will be able to answer the most important Amazon advertising questions that you would otherwise be unable to answer, such as:<br />
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- What types of sponsored advertisements should you use?<br />
- What kind of ad targeting should you use?<br />
- How to Create an Effective Brand Message<br />
- What is the most important metric to consider for a specific campaign?<br />
- Can I get the most out of new-to-brand metrics?<br />
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Essentially, it is beneficial to change your 'Plug and Pray' approach to 'Plug and Play.'<br />
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#3: The right advertising options for you<br />
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Everyone can benefit from Amazon's comprehensive advertising solutions and targeting options.<br />
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Sponsored products, Sponsored Brands, and Sponsored display ads each play a distinct role in optimising your ad spend.<br />
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However, you should choose the best advertising option for your funnel and optimise your PPC campaigns.<br />
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Sponsored Products - One of the most common types of Amazon advertising campaigns, Sponsored Product Ads appear alongside organically appearing products on the Amazon search results page for a given search. These ads are displayed based on the keywords you select, and you, the seller, are charged a set fee each time a customer clicks on one of your ads. Sponsored Product Ads are an excellent first step for Amazon sellers who are new to advertising on Amazon because they are simple to understand and set up—and highly effective when done correctly.<br />
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Sponsored Brands - Sponsored Brand Ads are CPC advertising campaigns that are comparable to Sponsored Product Ads. Sponsored Brand Ads, on the other hand, are intended to generate brand awareness by promoting your brand rather than advertising a specific product. This sort of advertising campaign displays your company's logo, a bespoke headline, and numerous goods in each ad, and Sponsored Brand Ads are shown to people who search for products comparable to the products that your brand offers rather than when a specific keyword is selected. It's critical to stay on top of your Amazon advertising because they're always changing and updating.<br />
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Sponsored Display - Sponsored Display Ads, formerly known as Amazon Product Display Ads, are advertisements that can be presented to customers on web pages both on and off the Amazon platform. This advertising enables retailers to broaden their marketing strategy and reach clients in new areas. Sponsored Display Advertising also enable businesses to target their ads based on client demographics and purchasing behaviour rather than a collection of keywords (i.e. targeting ads to customers who have viewed products similar to yours in the past).<br />
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#4: Profitability<br />
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Cutting your advertising costs isn't always the best method to boost your overall profitability. In an ideal world, your campaigns will be profitable if the profit generated exceeds the ad cost. So, to ensure that your ads are profitable, you should know what your break-even point is.<br />
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You should also be aware that not all income is created equal. Often, it is less expensive and easier to keep existing clients than it is to acquire new ones. So, if you want to raise the customer lifetime value of a given product, you can adjust the breakeven point. As a result, you can grow your ad expenditure while still making long-term profits.<br />
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#5: The Advertising Flywheel<br />
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Building momentum and running on autopilot. This is the advertising flywheel.<br />
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As you can see, your sales velocity has a significant impact on your Amazon ranking. Simply speaking, higher sales equal higher ranks.<br />
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Higher rankings, along with excellent customer service, result in increased product visibility, which boosts sales. If you want to accelerate your Amazon growth and profitability, you must include Amazon advertising in your strategy.<br />
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You will be able to target more keywords, rank higher, and increase sales by using advertisements. This momentum will boost your total profitability.<br />
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Keep in mind that advertising should not only be used to win bids and sales but should also be a component of your overall strategy. Use it to meet your long-term company objectives.<br />
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The sales momentum you produce with Amazon advertisements will assist you in gathering data. Data will provide you with deeper insights into client behaviour and will assist you in making better business decisions.<br />
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Transform Your Business With Amazon Advertising<br />
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If you are a seller with a large portfolio, all of these chores may take up a lot of time, and expanding your Amazon business becomes nearly impossible if you do not move quickly.<br />
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As a result, you should think about outsourcing your advertising efforts to a company that can help you reach your long-term and short-term business goals much faster. But how can you know which advertising firm is best for you? Before you choose an advertising firm, check to see whether they employ all three forms of advertising to scale marketing campaigns.<br />
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- What tactics do they use to separate campaigns and ad groups? Inquire whether they employ third-party software or their own.<br />
- Do they automate the bid optimization process, given the effort involved in growing faster?<br />
- Do they use basic pay per click methods such as keyword harvesting, bid optimization, and negative keyword strategy?<br />
- Check to see if the agency's long-term and short-term goals are in sync.<br />
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Brand management and advertising are two of the most important factors influencing your Amazon strategy. Other aspects impacting Amazon rankings, conversion, and brand perception, such as inventory, price, and reputation, must also be considered.<br />
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Given the dynamic nature of the Amazon marketplace and the e-commerce business, brands will undoubtedly require hands-on Amazon experience to engage buyers and convert them into valued customers.<br />
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Final Thoughts<br />
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Advertising on Amazon is one of the most effective strategies to increase income for your company.<br />
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Optimizing your Amazon marketing plan on your own is sometimes a complex, time-consuming, and expensive process. However, the potential benefits of Amazon advertising are simply too appealing to pass up.<br />
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You may help your company enhance its ACoS, grow sales, and build its brand by implementing a plan inspired by the aforementioned Amazon advertising ideas for 2021.<br />
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Our Amazon advertising experts at AiHello collaborate closely with our partners to design an advertising plan that is most suited for them, their budget, and their advertising goals. <br /><a href="https://www.aihello.com/resources/blog/the-5-elements-of-a-successful-amazon-advertising-strategy/">https://www.aihello.com/resources/blog/the-5-elements-of-a-successful-amazon-advertising-strategy/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-64928934301030835622024-02-15T09:00:00.001-08:002024-02-15T09:00:22.337-08:00Online eCommerce enterprises that use the Amazon selling platform have a variety of alternatives on how to approach their business. One of them is the possibility of using "Amazon Sponsored Products" advertising to raise product visibility and (hopefully) increase sales.<br />
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Is Amazon Advertising, however, worthwhile? Does Amazon Advertising help organic sales?<br />
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Yes is the short answer! Amazon's Sponsored Products advertising alternatives are crucial to your overall performance, not just for business on the popular marketplace platform. Businesses who use Amazon to expand their eCommerce reach should explore Amazon advertising if they want to see long-term growth.<br />
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Advertising revenue on the online marketplace giant reached about $10 billion in the United States by 2019, accounting for roughly 8% of the digital ad market. As marketers recognise the platform's potential, it might be closer to a tenth of total US ad revenue by 2021.<br />
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Sellers and corporations run their own Amazon Sponsored Products ads. However, only professional retailers, dealers, book vendors, Kindle Direct Publishing (KDP) authors, and agencies have the option to advertise. When someone searches for something on Amazon, these adverts display at the top of the search results page, and they can also appear at the bottom of product pages.<br />
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The organic performance algorithms and the ad algorithms of Amazon are inextricably linked. Without a thorough marketing approach, attaining #1 ranks on Amazon is incredibly difficult due to the way it emphasises product reviews and keyword presence.<br />
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What's the Difference Between Ad Sales and Organic Sales?<br />
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Organic Amazon sales are those that occur when people are looking for a certain product and your item is the best fit. Organic product listings appear naturally on the Amazon search engine results page and are deemed the most relevant to the shopper's query by Amazon's search A10 algorithm, which is focused on SEO optimization.<br />
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Amazon Ad Sales, also known as Sponsored Product Ads, are the result of Amazon paid search. It's one of four advertising products that sellers use to promote their products on the marketplace. To attract customers to your product, Amazon PPC uses ad campaigns: you bid on the keywords that are most relevant to your product item's listing.<br />
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Paid vs. Organic Search... Which is the better option?<br />
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It's the wrong question to ask in the first place. We shouldn't think about "organic vs paid search" as though the two are in competition with one another. To boost your overall traffic and conversions, the two listing styles should operate together. Organic and sponsored traffic, it turns out, must work together to be successful.<br />
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Consider organic and paid traffic to be star-crossed lovers whose moods have an impact on one another's total pleasure. It's a little like Romeo and Juliet. The Montagues and Capulets may strive to keep organic and paid optimization separate, but they belong together.<br />
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Why is it important to keep track of both organic and ad sales?<br />
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There's a distinction to be made between Amazon SEO and Amazon paid search, and SEO and PPC techniques are vastly different.<br />
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The goal of Amazon SEO is to increase organic sales by boosting product visibility. You should concentrate on listing optimization for this aim. You must include the most relevant researched keywords, including backend keywords, as well as high-quality photographs, videos, bullets, concise descriptions, and other elements that contribute to the content of an ideal Amazon listing. Amazon SEO enhances organic ranking over time and has the added benefit of being free.<br />
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Amazon PPC advertising campaigns (Sponsored Products, Sponsored Brands, and Product Display Ads) raise product exposure and bring traffic to your listing. In the case of Sponsored Products, you bid on your studied keywords, and when a consumer searches for the product they want to buy using any of those or related keywords, your ad will display and stand out in the search results or product page. Because Amazon PPC is not only SEO-triggered, it promotes visibility and ranking much more quickly, but you must set up funds for it.<br />
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You should also keep in mind that PPC campaigns have an impact on organic sales, thus you should track both organic and PPC sales separately. TACoS (total ACoS), also known as RoAS off-Amazon, allows merchants to track the impact of their advertising on long-term sales growth. Keeping track of your TACoS over time might reveal how your ad spend affects organic sales.<br />
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Amazon ACoS (Advertising Cost of Sale) is a crucial indicator that shows how much Amazon seller advertising makes in cents per dollar of revenue. It's calculated in percentages so the seller may figure out how effective his PPC campaign is. On Amazon, ACoS is utilised to display the profitability of an ad campaign in a very basic and simple way. On the other hand, ACoS is rarely used outside of Amazon, and you'll need to use RoAS if you want to use your ad spend profitability in typical marketing calculations.<br />
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The ACoS and RoAS formulas are reversed. The RoAS metric reveals how much income you made from your ad expenditure, but the ACoS metric shows what proportion of the produced revenue the ad spend contributed to.<br />
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The Cost of Organic Traffic That Isn't Visible<br />
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While organic traffic does receive "free" clicks, it isn't completely free.<br />
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Organic listings are mixed along with Sponsored Product Ads below Headline Search Ads (see all the Amazon ad types and their position in the SERP). You must devote a significant amount of time (and often money) to improving your product listing in order to rank on the first page organically.<br />
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The Importance of Listing Optimization<br />
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When it comes to organically rank your products, you must first understand how Amazon determines which products appear in the top ranks for a specific search phrase.<br />
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The conversion rate is one of the most important variables in Amazon's new A10 algorithm, which rates products based on a range of factors. If you have a high-converting product, Amazon is compelled to market it since it generates more commission.<br />
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Amazon's holy grail is organic sales. Why? Because organic sales generate more revenue. It's quite straightforward. With a low conversion rate, though, you won't be able to reach the top of an Amazon SERP (Search engine results page) or even the first page.<br />
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Paid Traffic's Unknown Benefits<br />
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Paid adverts can help you get to the top of the Amazon SERP if your product is new or fighting to get there. Amazon PPC helps your products acquire awareness and sales, which not only means more money in your pocket, but it also helps you achieve a higher organic ranking.<br />
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Because your product receives an overall boost, sponsored traffic can assist your organic listings in achieving the following goals:<br />
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- Improvements in the Best Sellers Rank (BSR)<br />
- Badges for Best Sellers<br />
- Amazon's Choice awards are given to products that have been chosen by Amazon's customers.<br />
- A higher product ranking (both paid and organic)<br />
- Recognized brand<br />
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Sponsored Products advertisements on Amazon can help you boost your overall rankings<br />
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The A9 algorithm is used to power the Amazon marketplace. This algorithm determines which products are promoted to page 1 rankings, including the coveted #1 slot.<br />
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The A9 algorithm considers a variety of parameters, including the title of each product, its click-through rate, conversion rate, and verified reviews – among other things – to determine whether your products appear in the Amazon index.<br />
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In this situation, the click-through rate (or CTR) is a measure of the percentage of people who view your product and then click on it (for marketers, Amazon is able to track impressions). The conversion rate is the percentage of people who buy a product out of all those who click on it.<br />
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So, what does all of this mean? Amazon makes no distinction between how clicks are acquired and how conversions are achieved. Paid ads on Amazon can instantly place your products at the top of page 1, in front of thousands of potential customers, so they can boost your organic performance as well. This is a quick approach to increasing clicks, sales, and verified customer reviews (if your things are good)!<br />
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It's quite difficult to automatically appear on page 1 of Amazon eCommerce due to the fierce competition. Additionally, getting your products into the "Buy Box" in order to increase sales is challenging. This is why using Amazon's different paid advertising choices will help your company succeed.<br />
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You can, of course, wait for your products to accumulate customer reviews and therefore gradually climb the rankings. But, if it happens at all, it could take an eternity. 70% of Amazon visitors never scroll past the first page of results, which means you'll never receive any views unless you pay for quick results. This is why using Amazon Sponsored Products to get your products in front of more people is so important.<br />
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Many Amazon sellers are aware that including keywords in their product titles might help them rank higher in Amazon's organic search results. However, this may not be sufficient in and of itself. Similarly, including keywords in your product description, bullet points, and backend keywords can assist raise visibility by putting you in the Amazon index – but these aren't ranking considerations and won't help your ranks.<br />
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It's for this reason that Amazon Sponsored Products are worthwhile. By launching your products to the top of the rankings – legally! – Amazon advertising can enhance your organic performance. This means you can start collecting reviews, driving clicks, and, of course, making sales right away!<br />
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According to research, 35% of Amazon consumers click on the first product listed on the search page. The top three products, on average, account for 64% of all clicks! Amazon doesn't care how vendors get there; all that matters is that the product listings are good enough to drive sales and provide customers with what they want.<br />
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Amazon Sponsored Products are excellent for getting your brand to the top of the search results quickly. This is a critical strategy for new Amazon sellers and businesses to quickly gain sales traffic and improve their rankings.<br />
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You're probably already halfway there.<br />
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Finally, I'd like to make a point. As previously said, Amazon performance is a result of a combination of techniques, so your organic performance is mostly determined by product title, descriptions, ratings, bullet points, and other factors – all of which are required for your ads. You're ready to advertise on Amazon once you've set them up and optimised them.<br />
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In fact, unlike Google PPC, Amazon Sponsored Products doesn't require any additional ad copy. All you have to do is opt-in, and Amazon will automatically use your existing product information.<br />
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This is why, for many people who are hesitant to use a sponsored method, Amazon advertisements are worthwhile. Sponsored Products are ideal for people who wish to raise product/brand awareness without stretching their budget or putting in too much effort. Advertisements are simple to create, but the more tweaks you make and the more data you utilise to fine-tune them, the better your long-term advertising results will be.<br />
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Amazon advertising is available to eligible sellers, and it is managed through the Seller Central access area, just like the rest of your product administration. This implies you won't be able to utilise any other accounts or applications.<br />
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Bottom Lime<br />
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Sponsored Ads can be a powerful strategy for promoting your items both in the short and long term. Your Amazon brand will grow tremendously with good promotion, excellent customer service, and a high-quality product.<br />
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Sponsored Ads contain a lot of great features, but they are not free. A cost-per-click fee applies to Sponsored Ads, which means Amazon will charge you based on the number of individuals who click on your ad. In this approach, your conversion rate is directly tied to your return on investment.<br />
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Because they happen naturally and organically, natural, organic sales are the most sustainable strategy to keep your firm afloat. You can virtually do nothing but sit back and watch the money come in. Customers are attracted to and converted by your product listings, demonstrating brand success and, of course, costing less than a promotional effort. Sponsored Ads, when done correctly, have the potential to propel you into a positive cycle of conversions and reviews that leads to increased natural, organic sales. <br /><a href="https://www.aihello.com/resources/blog/does-amazon-advertising-help-organic-sales/">https://www.aihello.com/resources/blog/does-amazon-advertising-help-organic-sales/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-20694628847744076042024-02-14T09:00:00.001-08:002024-02-14T09:00:54.784-08:00When we think back to Amazon's Marketplace launch in 2000, we're always amazed by how many people it helped become full-fledged eCommerce entrepreneurs. Amazon has been a catalyst for eCommerce's rise, from stay-at-home parents with modest businesses to household names that consumers have grown to know and love. The Marketplace now has 2.5 million sellers thanks to the rise of Amazon SEO as a successful advertising engine for reaching buyers.<br />
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While there's no denying that Amazon is a lucrative platform for salesmen, the level of competition is now at an all-time high. Entrepreneurs must go above and beyond to stay ahead of their competitors by utilising the greatest Amazon product SEO strategies.<br />
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What is SEO and Why Is It Important?<br />
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You must first comprehend the role of search engine optimization before proceeding with the comparison. What is Search Engine Optimization (SEO)? Why is it vital for Amazon to do so?<br />
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Search engine optimization (SEO) improves the ranking of an online platform in search engine results (SERPs). You use appropriate keywords to optimise your company's web page. These keywords get consumers to your website, where they determine whether or not it's worth buying. They might become prospective consumers in the future, helping to boost awareness and revenue.<br />
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SEO is vital since it exposes your business to an endless number of people looking for what they require. Some are looking for in-depth information on something, while others are looking for particular goods to buy. Your brand's mission may be highlighted on a well-designed website. Collaborating with a creative web design agency can further enhance this reach, benefiting both your brand and potential customers.<br />
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How Does the Amazon SEO Ecosystem Work Within the Platform?<br />
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"What is Amazon SEO?" is a question that most new sellers have. Amazon SEO optimization, by definition, is the act of increasing the overall quality of an Amazon webpage to boost its visibility and drive significant traffic to the platform. Businesses can use Amazon's A10 Search Engine to rank higher and sell more products. Amazon A10 may be a strong tool for making things bend to your will and staying one step ahead of the competition, but only if you use it strategically.<br />
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Entrepreneurs that are familiar with Amazon's SEO technique will see big results. Their items will come to the top of the Marketplace's search results, resulting in more sales. Let's take a look at how Amazon SEO's basic technology, the A10 search engine, works to accomplish this achievement.<br />
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What Is Amazon's A10 Search Engine?<br />
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The Amazon SEO technique relies heavily on the A10 search engine.<br />
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Amazon A10, a Palo Alto, California-based subsidiary of Amazon, created its search engine technology to help customers find the most relevant products on the Amazon platform. All sellers regard the A10 search engine to be the brains behind the entire SEO process, therefore understanding how the A10 algorithm works are critical.<br />
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Amazon's ultimate goal is "money per click," hence the A10 search engine's cognition is heavily focused on that ability. Every time a customer looks for a product on the platform, the best potential selections from the Amazon catalogue must be matched, boosting the chances of sales and revenue.<br />
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Now that you have a basic understanding of Amazon's technology, it's time to learn how the A10 search engine may help you boost your product ranks on the site.<br />
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How to Boost Your Amazon A10 Algorithms' Rank<br />
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Here are a few pointers on how to deal with Amazon's A10 ranking variables and enhance your performance over time:<br />
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1. CTR (Click Through Rate) and CTS (Click to Sales) (CTS)<br />
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Click-Through Rate and Click Sales are the most important and have the greatest direct impact of all the ranking elements. In reality, most other variables have no bearing on these two measurements.<br />
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CTR is a widely used metric in the SEO industry. CTR is the best way to detect a user's intent or the success of a page's copy, unlike other "vanity measures" like traffic.<br />
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CTR is similarly significant for SEO on Amazon, although CTS is a more crucial ranking criterion there. CTS determines whether or not consumers buy the product after seeing it on the website.<br />
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Remember that a product with a high CTS, even if it has a low CTR, will rank higher than other products.<br />
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2. Product Detail Page<br />
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For increased viewing and engagement, Amazon's product pages, like most online pages, rely on quality content. Marketers should prioritise the following on-page elements:<br />
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1. Product Title: <br />
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The product title is the first thing consumers notice in a listing; does it fit their expectations? Is the amount of information conveyed adequately? Major companies can normally use the model name of the goods, although lesser-known brands may need to incorporate a few features.<br />
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Because Amazon's title limit is 500 characters, marketers can put more information about the product in their titles. However, keep in mind that the more words in the title, the less legitimate the product appears to be.<br />
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2. Images of the Products:<br />
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The image is the next thing a buyer looks for after seeing the title. "Does this match the product that I'm looking for?" they might wonder.<br />
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In their photos, some marketers want to include some bright graphics. We've seen colour palettes (to demonstrate a product's multiple colour schemes), guarantee seals, and highlighted features in the past. Additional graphics aren't required as long as there are high-quality, well-lit photographs of the goods.<br />
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3. Sales Velocity<br />
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Amazon uses sales velocity as a metric to reflect how quickly a product sells on the Marketplace, and it's used for more than just informing merchants about their performance. The relationship between sales velocity and Amazon SEO is simple: the more money you make on the Amazon platform, the higher your ranks will be. If you build a compelling sales résumé for Amazon, it will gladly give you a little extra consideration.<br />
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Aside from building an efficient SEO strategy, starting pay-per-click (PPC) advertising campaigns, assessing product conversion rates, and enhancing customer reviews can all help boost sales velocity. Some well-connected entrepreneurs form a network with other Amazon sellers to collaborate and assist one another's enterprises.<br />
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4. Keyword Mastery<br />
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The importance of Amazon keywords in the SEO process cannot be overstated. They're Amazon SEO solutions that help your eCommerce business connect with customers on the site depending on their search criteria. How else will the A10 search engine recognise your products and promote them to the top of the platform's search results page if you don't employ the proper keywords? A10 is a sophisticated piece of technology, but it won't know what your product is unless you speak to it in the right language.<br />
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To begin, here are some helpful hints for optimising your Amazon keyword usage:<br />
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- Determine who your target audience is and focus on them. The first step in selecting the best SEO keywords is figuring out who you're attempting to reach. Is it your business to sell workout supplements? Then, instead of utilising generic keywords like "gym" or "fit" on your website, try focusing on fitness-related terms.<br />
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- In product listings, include your keywords. To achieve high rankings on Amazon searches, carefully selected keywords should be used in all product listings. To rank higher, keep in mind that you only need to use a keyword once. If you use the same keyword again and over, you're wasting word space that may be utilised for something else.<br />
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By implementing these common techniques, the A10 search engine will have a better understanding of your items and, as a result, will rank them higher on the platform, connecting you to your customers.<br />
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5. Product Reviews And Ratings<br />
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When it comes to Amazon SEO, a product's ratings and reviews are other important factors that are examined and taken into account for higher ranks. Simultaneously, they ensure that the rankings improve indirectly.<br />
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This, in turn, has an impact on conversion rates and click-through rates. The bigger the number of good evaluations, the more valuable the product. This is mirrored in other users' and buyers' ratings, which can be useful or unhelpful depending on the consumer evaluations.<br />
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Those small yellow stars, like reviews, play an important role in increasing click-through rates. As a result, there are some larger click incentives with an adequate value, as well as some fantastic overall average ratings.<br />
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6. Use Amazon FBA to sell your product.<br />
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A monthly fee of $39.99 is charged for a Professional Seller Account. Though this may appear to be a bit pricey at first, it is worth it. It exempts you from paying the $1 per product fee that you would have to pay if you had an Individual Seller Account.<br />
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If you're a complete beginner seeking to start an Amazon business, have a look at why it's advantageous to switch over to Amazon FBA by clicking here.<br />
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A pro seller will benefit from FBA not only in terms of increased visibility on Amazon's SERPs but also in terms of helping you win the "Buy Box."<br />
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The Most Common Amazon SEO Mistakes By Beginners<br />
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As we near the end of this Amazon SEO Guide, you should have all of the information you need to assess the A10 search engine and improve your product listing.<br />
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You should be aware, however, that firms frequently miss other aspects of the Amazon process. They may appear tiny at first look, but they eventually have a negative impact on the sales performance of an Amazon firm.<br />
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The following are some of the most common SEO blunders made by Amazon entrepreneurs:<br />
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- Your merchandise inventory is mismanaged. The goal of Amazon SEO is to boost your brand's visibility on the marketplace so that customers can buy your products, but it won't help until you optimise your product inventory process. You want to prevent overstocking or understocking your inventory because both will result in a negative client experience.<br />
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- You're not able to keep your SEO process going. It's one thing to come up with the best Amazon strategy, but it's another to keep it going. Because they fail to execute techniques to keep the SEO process efficient, most Amazon sellers are rapidly dethroned. To begin, either keep track of your performance on a regular basis or consider initiating an Amazon PPC campaign to increase your visibility on the platform.<br />
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- You haven't yet gotten used to the A10 Search Engine. While Amazon's A10 search engine is extremely intelligent, its algorithm is still evolving. These changes irritate Amazon entrepreneurs, causing many to abandon their SEO strategies.<br />
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- You aren't doing any study on your rivals. Despite Amazon's strong competition, just a few savvy entrepreneurs analyse how their competitors are faring on the platform. This strategy comes in handy when you're trying to uncover flaws in their product listings and fill in the gaps on your website. Competitive research is one technique to reinforce your product listing if you want to learn how to increase SEO on Amazon.<br />
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- You're scribbling incorrect information. False information on your product listings is one of the worst blunders you can do with your SEO approach. Because you are attempting to defraud customers on the Amazon platform in order to make a profit, this deceitful approach will only degrade your company's reputation.<br />
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- You are not receiving any assistance. The majority of new Amazon sellers believe they can design the greatest SEO strategy on their own. You can try to accomplish everything, but it will cost you money in other areas of your organisation.<br />
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Conclusion:<br />
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While there is no magic formula for creating the ideal Amazon SEO plan, learning the fundamental fundamentals of the SEO process is already a huge step toward your eCommerce success. We understand that this SEO masterclass won't turn you into an Amazon SEO guru overnight, but we hope it will provide you with the information you need to get started.<br />
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When you optimise your product listing properly, you can increase the desirability and discoverability of your product by up to 80%. However, the procedure does not finish there. To stay at the top of the search results, you must keep up with the latest trends, algorithm updates, and constant optimization.<br />
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You now have a solid understanding of how the Amazon A10 algorithm works and how to tweak your listing to increase visibility in the marketplace. If you're still having trouble after reading this lengthy post, don't worry; we have the resources you need to keep your listings on track and, as a result, increase your sales to levels you never dreamed of. <br /><a href="https://www.aihello.com/resources/blog/amazon-seo-strategy-tips-and-tricks-for-beginners/">https://www.aihello.com/resources/blog/amazon-seo-strategy-tips-and-tricks-for-beginners/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-64683960666228253612024-02-13T09:00:00.001-08:002024-02-13T09:00:19.374-08:00Kindle Direct Publishing is the all new trend going on in this competitive world. Where people are opting for KDP instead of the traditional method for their books to get published. It has indeed revolutionized the publishing method paving the way for all the writers around the world to earn through their writings. <br />
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By adding string of words together, authors get the access to publish their book in the world famous platform i.e., Amazon Kindle. But in order to make your book a big success, there are several steps to be followed. So, Today I am going to introduce you to the various steps to be keep up to before getting into the publishing method. <br />
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Make Money through Amazon KDP<br />
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Making money through Amazon KDP needs real patience as it is not at all easy to become a recognised self-published author quickly. One has to ask several questions before starting their journey, like that of;<br />
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- In what niche/category the book comes under?<br />
- What is the rate of competition?<br />
- Are there a good range of readers under that category?<br />
- What are the rankings of books under your niche?<br />
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One will certainly want results as perceived after investing a lot of time and energy on a particular thing. All our efforts and money will go in vain if it is not carried out strategically. <br />
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Discover a Niche<br />
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Before publishing your book on Amazon Kindle,finding one's prowess becomes essential. So, it’s like people are having amazing ideas to write a book but don't know in which category their book lies. It is a serious issue/reason that people don't make money through kindle publishing. Authors have to find the right niche or the marketplace where their book falls under. They should know what they are good at imparting knowledge or whether they can create science fiction and then categorise their book. <br />
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If one doesn't know their category then they can inspect through the following steps. Go to:<br />
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Amazon content and devices >Kindle E-Readers & Books > Kindle eBooks.<br />
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eBooks Categories<br />
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Here, one will get to know all the niches and categories their book falls under. <br />
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After getting familiar with the list of categories, one has to answer the questions like what is the rate of competition and can your book compete with others? In order to know how one has to look into the ranking of the books in which one is going to compete. <br />
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Research<br />
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The image is showing the ranking status of the book.<br />
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In the above image the ranking of the book is above 1000 which is quite good in number as the sales rate is quite high and the competition will also be quite tough. This comes under the bestseller category. <br />
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- Ranking<br />
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It is quite tough to be in that competition so if one will be under 1000 to 40,000 rank then sales and the competition will be medium and it will not be so tough to reach the bestseller category. So, one should be familiar with what rank of books you are competing with and then decide to categorise smartly in order to avoid failure. <br />
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- People’s demand<br />
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What’s the demand? What people are reading nowadays? What is it that you are good at writing?Take notes of all these questions answers and then tailor your book which falls under your skills and meets people's demand. <br />
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- Keyword Research <br />
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In this keyword research can be of great help where authors can find particular words which people usually search for and then target those words and your book in the search results page so that people notices the book and are very likely to buy it. <br />
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Through following the strategies listed in this article, one can gain the highest possible rank in the Amazon listing. Choosing the right niche/category is the most crucial part of Kindle publishing as the higher your book will be, greater are the chances of your book getting sales.<br />
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Appealing Title <br />
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As it is often said that a good title leads to the success of the book. So, one has to give a lot of time in the title before starting the process of publication. Title & the book cover is the first impression the readers will create in mind. <br />
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Those appealing title make the readers want to know:<br />
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- What actually the book is about?<br />
- What does the title want to convey? <br />
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And then will eventually go to the book description part. Here comes the part where the authors have to give their best. <br />
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Attractive Cover<br />
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The age old saying that one should never judge a book from its cover is not relevant in today’s world. People mostly buy a book after seeing the attractive fancy cover. Authors usually hire a graphic designer unless they themselves are one of them. <br />
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The designers create covers relevant to the content of the book and which actually defines the title. If the cover is simple and sloppy then it may not grab readers attention. The cover should consist of a design which stands out and is eye catchy. <br />
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Book Description<br />
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Readers reach the book description page after they are cajoled towards the title and the book cover. Research a lot that ideally a good book description consists of. Well this is another topic which needs in depth explanation but in short authors need not only write a summary instead mention the trigger points which instill curiosity among the readers. Those description should be like the one which have the feeling of:<br />
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- What will happen next? <br />
- What was the reason behind it? <br />
- What led it to do such a thing?<br />
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The description should rather be like a sales script ready to persuade the buyers to buy it. The text should connect with the readers by telling them that yes this is what they are wanting to read. <br />
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Launch<br />
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Street Team<br />
<br />
This part is again divided into processes like that of having a street team before the launch. A street team is the one which consists of readers who get a copy of the book before the launch; they read and give reviews during the launch week. <br />
<br />
Reviews<br />
<br />
So, authors need to contact readers through social media platforms and collect at least fifty readers so that they can 30 reviews during the launch. This is the process of marketing which is quite important and achievable. This can also be asked from your fellow bloggers whom you know or from instagrammers who read books and reviews. <br />
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Poster and emails. <br />
<br />
After that many posters and emails should be prepared beforehand and then plan a date for the launch of the book. These emails should be a shout out email that your book is going to be released on a particular and an offer can also be included. <br />
<br />
Each day should be planned on what type of promotion you should do and what posters you should post. <br />
<br />
So, the final launch part includes: <br />
<br />
- Street Team<br />
- Posters for promotion<br />
- Email List <br />
- Article/Blogs<br />
- Social Media posts<br />
<br />
And then launch your book for which you can also get some idea through this article KDP and its essentials.<br />
<br />
The Final Promotion of your Book. <br />
<br />
The process doesn't stop here after the launch of your book but it is indeed the kick off. From here the authors have to apply the marketing techniques in order to increase the sales. <br />
<br />
Market<br />
<br />
Here where your mailing list and the blog comes into focus. One can run giveaways and contests in order to attract more readers through emails or social media platforms. The ones who win the contest can be awarded free ebooks and can be asked to review it. <br />
<br />
In this way the author gets reviews in the earliest possible way. Amazon itself has various promotional methods and in order to get a more clear concept you can read this How to sell more books for KDP authors.<br />
<br />
In order to get fame among the most crowded places like Amazon one should master the skills of marketing their books otherwise people will not even know that your amazing book is out there which needs to be read. <br />
<br />
Amazon keyword search <br />
<br />
Since your book is targeted to a particular genre of audience then one should also focus on the keyword research part. The content of your eBook should match the keywords you chose during the launch of your book. <br />
<br />
Amazon asks for keywords which mainly define your eBook and are available there in your eBook description so that amazon tracks your book when someone searches for that particular keyword. In this marketing technique the book description plays a major role as explained previously. In the search engines the title of your book and the subtitles or the italicised topics works and brings traffic. <br />
<br />
PPC advertising<br />
<br />
In order to bring quick sales and get your book familiarised among the readers, one has to spend some money. The Pay Per Click strategy is the one in which you pay Amazon so that your book gets into the people’s book listing. This process actually increases the sales and brings better ranking in the search engines. <br />
<br />
Book Formats<br />
<br />
Amazon KDP along with eBook also offers physical book format. Nowadays people want to listen through audio books. So, KDP offers print in demand books and audible format where readers will get whatever format they want which will eventually increase the book sales. <br />
<br />
All these processes actually diversify your book reach in this huge competitive world. Finally, Kindle Direct Publishing requires a huge lot of hard work just like any other business for you to be successful in this crowded world. It indeed makes an author a writer along with a marketer adding great skills in the field. <br /><a href="https://www.aihello.com/resources/blog/kindle-direct-publishing-how-to-make-real-money-on-amazon/">https://www.aihello.com/resources/blog/kindle-direct-publishing-how-to-make-real-money-on-amazon/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-45556653143170600962024-02-12T09:00:00.001-08:002024-02-12T09:00:56.087-08:00Amazon's Sponsored Display audiences are a targeting method for the company's Sponsored Display adverts. Sponsored Display audiences may be used by companies to remarket to buyers who viewed their product listings and advertise to customers interested in comparable items, categories, and brands.<br />
<br />
What's more? Sponsored Display has just gotten better with the addition of four additional audience targeting options. These new audiences enable you to perform sophisticated targeting, which was previously only possible through DSP and then hone in on the exact type of consumer who would be interested in your offering.<br />
<br />
Before diving into these new Sponsored Display audiences, you might ask yourself, "What are these new Sponsored Display audiences?" What am I supposed to do with them in new or current Sponsored Display campaigns? Is it really worth it to reach out to these new audiences?<br />
<br />
In this post, we set out to answer all such questions.<br />
<br />
The 4 New Sponsored Display Audiences Available<br />
<br />
At this point, it's common knowledge that Amazon has amassed an enormous quantity of data on its customers. These audience groups are mostly based on how shoppers are categorised based on their browsing and purchasing habits, and this data is the driving force behind them.<br />
<br />
Custom-built audiences remarket with straightforward, flexible targeting capabilities based on Amazon purchase data (e.g., views remarketing).<br />
<br />
Advertisers may utilise Amazon Audiences to get a big library of audience segments that are simple to use and ready to use. Amazon audience is a tool for attracting new consumers and learning more about your company on Amazon.<br />
<br />
- In-Market - You may engage audiences who are "in the aisle" and have recently shopped for items in a certain category using in-market audiences. You can reach consumers in the same category as your promoted items to encourage consideration, or you can try out whole new categories to assist create product awareness, to grab share-of-mind.<br />
<br />
- Lifestyle - These audiences were created for awareness campaigns and represent a range of aggregated purchase and viewing activities, such as Amazon shopping, IMDb browsing, Prime Video streaming, and Twitch streaming. These habits indicate common interests and correspond to lifestyle groups like "foodies," "sports enthusiasts," "tech fanatics," and others.<br />
<br />
- Interests - Interest-based audiences allow you to help potential consumers become more aware of what they regularly explore and buy. "Interested in Indian history" and "interior design" are two examples of these audiences.<br />
<br />
- Life Events - Life events audiences allow you to raise awareness and consideration for relevant items based on life events, such as "travelling soon" for vacationing buyers.<br />
<br />
Why Use The New Sponsored Display Audiences?<br />
<br />
Yes, as long as you're prepared.<br />
<br />
Hold off on experimenting with these audiences if you're just getting started and have a limited ad budget. Before extending out, concentrate on your bottom funnel.<br />
<br />
If you have adequate funding and a well-developed bottom and middle funnel, new Sponsored Display Audiences are a terrific method to expose the correct individuals to your items if you're searching for fresh brand exposure.<br />
<br />
You may use audience discovery to raise brand recognition for your items by reaching out to people who are interested in other popular categories or brands. With downloadable data, you can see performance numbers for each selected audience in your campaign, allowing you to continually adjust and learn about potential consumers.<br />
<br />
You may use audience discovery to help your existing items reach a wider audience. Deals badging allows you to supplement markdowns or high-traffic promotional times with relevant ad creatives, while a unique headline and logo help your brand stand out in front of buyers.<br />
<br />
Custom-built views remarketing allows you to keep your items in front of potential customers who have shown interest but not yet purchased them.<br />
<br />
They're an amazing tool to create brand awareness, acquire new audiences and re-engage with old ones. <br />
<br />
How To Use Sponsored Display Audiences?<br />
<br />
Take a look at your product and determine which audience type would be appropriate for it before you do anything further. Is it appealing to folks who have a particular passion or way of life? Is your average consumer preparing for a special occasion or a major life change? Keep in mind that your product could operate effectively with more than one type of audience.<br />
<br />
Advertisers should employ both custom-built audiences and Amazon audiences, according to us. In your Sponsored Display audiences campaigns, start by listing both "advertised items" and "similar to advertised products." "Advertised products" remarkets existing items to prior detail page visitors, while "similar to advertised products" employs our machine learning algorithms to target viewers of other popular products, allowing campaigns for both new and established products to grow in size.<br />
<br />
We advocate adding custom generated categories and Amazon audiences to offer even more scalability; start with the segments that characterise your consumer and the category that your product is in. Use Sponsored Display's downloadable reports to assess your success, and then use what you've learned to design and manage your Sponsored Display product targeting and custom created views remarketing campaigns. Advertisers will be able to change bid levels for any audience depending on your choices at any time.<br />
<br />
Key Takeaways<br />
<br />
The four new audience choices in Amazon Sponsored Display are genuine game-changers for enhancing your impressions and market awareness. To obtain this level of sophisticated targeting before these new audiences, you have to have access to a DSP.<br />
<br />
Check out these audiences if you want a basic taste of Amazon DSP targeting without forking over hundreds of dollars in monthly ad spend or adjusting to a completely new style of advertising.<br />
<br />
Take these audiences out for a drive as soon as possible if you have the cash for it and want to raise awareness. Although the conversion rate is modest, clicks are inexpensive, so you want to take advantage of the first-mover advantage. <br /><a href="https://www.aihello.com/resources/blog/amazons-new-sponsored-display-audiences-an-overview/">https://www.aihello.com/resources/blog/amazons-new-sponsored-display-audiences-an-overview/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-40671164518869840022024-02-11T09:00:00.001-08:002024-02-11T09:00:28.834-08:00The important number Amazon ACoS, which stands for an advertising cost of sale, helps Amazon sellers figure out how much advertising costs and how profitable a campaign is. In the cutthroat world of eCommerce, advertising is one of the quickest ways to boost sales. But to get the most out of an Amazon PPC campaign, you need to know how much advertising costs. You should decide early on if a campaign will make money or not. This is why you need to know about and keep an eye on Amazon's ACoS.<br />
<br />
In the quick guide we're sharing today, we explain what ACoS means on Amazon, how to calculate it, and what you can do to improve it.<br />
<br />
Let's get started.<br />
<br />
What is Amazon ACoS?<br />
<br />
A special Amazon indicator called ACoS figures out how much you spend compared to how much you make. Your ability to tell if your campaigns are profitable or not depends on how well you understand Amazon ACoS, which is shown as a percentage.<br />
<br />
How to Figure Out the ACoS in Amazon PPC<br />
<br />
On Amazon, it's easy to figure out ACoS. The formula below will show you how to do it:<br />
<br />
ACoS = Ad Spend/Ad Revenue x 100<br />
<br />
Here's how you would figure out ACoS if, for example, you spent $60 on an Amazon PPC campaign and made a total of $200 from sales.<br />
<br />
$60 / $200 X 100= 30%<br />
<br />
Based on this result, the ad cost you 30 cents ($0.3) for every dollar it brought in.<br />
<br />
It's important to remember that ACoS doesn't include things like the cost of making ads and Amazon fees. It only keeps track of what you spend on ads (the campaign budget you listed when setting up your ad on Amazon).<br />
<br />
What is the difference between Amazon ROAS and ACoS? <br />
<br />
ACoS is the opposite of ROAS. Pay-per-click advertising is also more likely to use ROAS (PPC).<br />
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ROAS tells you how much money you make from advertising for every dollar you spend on it. ACoS on Amazon, on the other hand, shows how much you spend for every dollar you earn.<br />
<br />
Both metrics are important for figuring out how well an Amazon PPC campaign is doing. ROAS looks at how well your advertising spend is working, while ACoS looks at how profitable your business is.<br />
<br />
So, to get a full picture of your Amazon campaign strategy as a whole, you should keep track of both metrics.<br />
<br />
What's a good Amazon ACoS for PPC?<br />
<br />
When selling on Amazon, there are a lot of different ideas about what makes a good ACoS. ACoS is one of those metrics that depend on what your business goals are right now and what kind of seller you are.<br />
<br />
Among these are business goals, the right way to structure a campaign, the product's life cycle, profit margins, and so on. A lower ACoS means you spend less of your sales on Amazon, but how you define "low" will change from ASIN to ASIN.<br />
<br />
If you sell clothes, cosmetics, or food on Amazon, you will have to pay more for first conversions to get repeat customers, while you will have to pay less for first conversions if you sell technical products or replacement parts.<br />
<br />
As an Amazon seller or brand, you want to make money over time so you can grow your business. So, to figure out the target ACoS for each product, you need to be clear about the net profit margin you want after advertising costs.<br />
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With this information, you need to first choose the strategy and goals for each campaign. By making your goals clear and showing them to others, you will be better able to decide which products to include in your campaigns, how to structure them, and how to measure their success.<br />
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Some of the most common goals of advertising campaigns are:<br />
<br />
- Putting out a new product and promoting it<br />
<br />
- Getting rid of stock<br />
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- Getting good feedback<br />
<br />
- Bringing in money<br />
<br />
- Bringing attention to a brand<br />
<br />
The ACoS percentage you feel comfortable with for different products or campaigns will depend on which of the above goals you choose.<br />
<br />
What do Breakeven and Target ACoS mean?<br />
<br />
Breakeven ACoS is the point at which the cost of advertising equals the profit margin. Breakeven ACoS is found by taking the sale price and subtracting all of the fees and costs of selling on Amazon. This gives you a net loss and net profit of $0.<br />
<br />
Next, as the name suggests, your target ACoS is the ACoS you want to reach.<br />
<br />
Once you know your breakeven ACoS and your target ACoS, you can decide if a certain ACoS is good or bad. If the ACoS is less than the product margin, your campaign is profitable, but you may not be hitting your target margin goal.<br />
<br />
For example, you might be willing to have an ACoS higher than your margin to get a new product off the ground and get the system going. For existing products, on the other hand, you will likely be trying to make money and the ACoS will be well below your breakeven point.<br />
<br />
Most of the time, a lower ACoS is linked to strategies like maximising profits, optimising SKUs that don't sell as well, or selling items you know will sell even if they don't have a lot of visibility.<br />
<br />
A higher ACoS can help sellers who want to get more people to know about their products or brands, get rid of old stock or slow-selling items, or make their products more visible.<br />
<br />
All in all, the business strategy behind each campaign will determine whether a certain ACoS is good or bad.<br />
<br />
What Does It Mean for an Amazon ACoS to Be Average, Low, or High?<br />
<br />
The best benchmark is the average ACoS.<br />
<br />
Since the beginning of 2020 and through 2022, the average ACoS per user per day for Sponsored Product Ads on AiHekko has been 34.42%. This is a good point of reference and is right in the middle of a high and low ACoS.<br />
<br />
In general, April is the best time for our users to advertise to make money, with the most sales and the lowest ACoS (20%).<br />
<br />
Low ACoS means a lot of money.<br />
<br />
Most sellers think that you should try to get your Amazon ACoS down. But it depends on how you sell a product and how much money you make from it. I think an ACoS of 15–25% is low and a good place to start if you want a low ACoS.<br />
<br />
But you have probably been told over and over again to "LOWER YOUR ACoS!" Yes, lowering your Amazon ACoS can be helpful, but only if it fits with what you want to do.<br />
<br />
Setting a low ACoS is also a good way to:<br />
<br />
- Making the most money possible<br />
<br />
- Selling a product that doesn't sell well<br />
<br />
- You have a product that doesn't need to be seen by a lot of people.<br />
<br />
Example: Say that your TACoS is 10% and that you make $200 in sales. You spent $20 on ads and made $180 back (before the cost of goods).<br />
<br />
Putting less money into ads can also be bad. Having a small budget for ads makes it harder for people to see the product. In Amazon PPC, you bid on keywords. If you put in a low bid for a keyword that is very popular, you might lose the auction for it.<br />
<br />
High ACoS means that people can see it.<br />
<br />
The best way to explain a high ACoS is with the old saying, "You have to spend money to make money."<br />
<br />
Great Amazon sellers use different TACoS for different kinds of products to sell as many as they can. Having a low ACoS is great for making money, but having a high ACoS can help you get more attention, dominate a niche, and make more money in the long run.<br />
<br />
Those who should set a high ACoS are sellers who:<br />
<br />
- Are trying to get rid of a product that doesn't sell well.<br />
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- Trying to sell every last one of something.<br />
<br />
- Trying to make more people aware of the brand<br />
<br />
- Dominate a niche<br />
<br />
Want your product to be seen a lot?<br />
<br />
A high ACoS is like when advertisers buy a big spot in Times Square or make a Super Bowl ad. The advertiser is spending a lot of money, but there is a good chance that it will pay off.<br />
<br />
Let's say that your TACoS is 40% and you make 1,000 sales. You put in $400 and made $600. (before the cost of goods).<br />
<br />
If you haven't seen it yet, we wrote the ultimate guide to Amazon PPC, which goes into more detail about how ACoS affects your campaigns.<br />
<br />
Top five ways to lower your Amazon ACoS<br />
<br />
The best way to lower your ACoS is to stop wasting money on ads and use the money you save to put more money into what's working.<br />
<br />
Each strategy we describe below is based on these rules: stop what isn't working, improve what is working, and try new things if you have the money.<br />
<br />
1. Choosing the Keywords<br />
<br />
Try running a search term report for your Sponsored Products to cut down on the money you waste on ads. This report can help you figure out if your recent campaigns were successful. If your recent advertising campaigns aren't meeting your goals, you should spend less on this kind of advertising in the future.<br />
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You can use the same search term report to find search queries that lead to profit and conversion. Check how much each keyword costs per click.<br />
<br />
After looking over the report, choose the high-performing keywords you want to focus on. If you can figure out which search terms lead to the most sales, your ACoS will go up, and you won't have to waste money on keywords that don't lead to sales.<br />
<br />
But keep in mind that you should look at these reports often. Many things can change how the market works. We recommend using these reports with AI-based optimization software to help you make changes to keyword bidding, find negative keywords, and figure out how much money to spend on ads.<br />
<br />
2. Amazon Campaign Comparisons<br />
<br />
Try running a campaign comparison if you want to find the best keywords for a certain product. You can choose between automatic and manual campaigns on Amazon.<br />
<br />
Automatic: Sellers can choose their budget, and Amazon will automatically find keywords that match their product's category, related products, and keywords in the product's description.<br />
<br />
Manual: Sellers choose the keywords they want to bid on and tell the system where they want their ad money to go by choosing a broad match, phrase match, or exact keywords.<br />
<br />
One strategy that sellers use, especially for new products, is to run both campaigns at the same time and let Amazon find profitable search terms that drive conversions. After both campaigns are over, you can look at them side by side to see which words worked well and add them to your manual campaigns.<br />
<br />
Automated campaigns should be used to improve your manual campaigns. Don't just keep running automated campaigns without taking any additional steps or improving them.<br />
<br />
3. Improve the way Amazon lists products<br />
<br />
How well your advertising works depends on how well you list your products. When you spend money on advertising, you want to make sure that things like your image or listing title don't stop buyers from clicking on your product.<br />
<br />
The first thing a buyer sees about a product is its title and image, so you need to make sure they are good.<br />
<br />
Here are a few things you can do to make sure your product title doesn't hurt your ACoS:<br />
<br />
- Make sure your title is clear. Instead of trying to fit as many buzzwords as possible, focus on important information for your customer, like specs or model numbers.<br />
<br />
- Try out different pictures or compare the pictures of your products to those of your competitors to make sure they appeal to your target customers.<br />
<br />
- Avoid marketing terms like "free shipping."<br />
<br />
- Check your reviews and frequently asked questions to see if you can make your listing clear to answer these questions or concerns.<br />
<br />
4. Do research on your competitors<br />
<br />
We can guarantee that you aren't the only seller trying to lower their ACoS and improve their listings. Your competitors are doing the same thing. It is recommended that you keep an eye on your competitors by:<br />
<br />
- Compare what you've learned. Look at the words they are bidding on, the titles of the products, and the pictures, and see how they compare to yours.<br />
<br />
- Look at reviews. Use the reviews to find out where your competitors are falling short and where you can make up for them.<br />
<br />
- Keep your target audience in mind. Reaching the same people as your competitors? Is there something you can do to get noticed? The goal of this research is to find out what your competitors are doing well and where they are falling short to stand out and do well.<br />
<br />
5. Ratings and reviews on Amazon<br />
<br />
Once your ads reach the people you want to see them, you want them to lead to sales. The reviews and ratings are a big reason why people might not decide to buy from you.<br />
<br />
We think you should focus on advertising Amazon products with 3.5 stars or more. This will increase your conversion rate, which will help you lower your ACoS. If any of your products don't have a score of 3.5 or higher, you can still think about running an ad campaign for them, but keep in mind that it may affect your ACoS for that campaign.<br />
<br />
Not every time a higher ACoS is bad. A high ACoS can help sellers get more exposure, build brand recognition, or sell off old stock.<br />
<br />
Best Practices<br />
<br />
Total ACoS is a better way to show how much you are willing to spend on advertising for each sale than ACoS because it takes Amazon's "flywheel effect" into account. Because of this, Total ACoS goals are often based on the Total ACoS you need to make money.<br />
<br />
If you want to make sure that your whole account or portfolio of products has a certain Total ACoS, you should group these goals. If you need a different Total ACoS for each goal, it might be better to put each goal in its strategy.<br />
<br />
Choose a target for the strategy's Total ACoS that is within 4% of the overall Total ACoS for the goals in that strategy when setting the target.<br />
<br />
When you see a Recommendation to increase or decrease the target ACoS for a goal, think about your strategy for that goal or segment before accepting or rejecting the Recommendation. <br /><a href="https://www.aihello.com/resources/blog/the-2022-ultimate-resource-for-amazon-acos/">https://www.aihello.com/resources/blog/the-2022-ultimate-resource-for-amazon-acos/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-57136541367708730302024-02-10T09:01:00.001-08:002024-02-10T09:01:21.721-08:00Adtomic is the PPC software made by one of our favorite Amazon software companies, Helium10. Adtomic is a simple, easy-to-use software that helps you automate the basics and streamline your PPC.<br />
<br />
Like any other software, however, Adtomic has its downsides. Like the fact that it's missing many features that its more advanced competitors have, or that its bidding algorithms aren’t that advanced, or even that the level of support you get isn’t the same as with other software like Quartile.<br />
<br />
Fortunately, though, you have plenty of other options to pick from, and we’ll cover the 12 best ones in this list.<br />
<br />
1. AiHello<br />
<br />
Our first pick on the list of alternatives to Adtomic is AiHello. AiHello is an advanced AI-based automation software for Amazon sellers. They’re best known for their highly efficient bidding algorithm, their complete campaign creation tools, and the free account managers they provide.<br />
<br />
Features<br />
<br />
End-to-End Campaign Creator<br />
<br />
One of AiHello’s most powerful features is an automated campaign creator that launches several campaigns in one go without you having to do any setup or search for keywords. All you provide is the ASINs, budget, and campaigns you want to be launched, and AiHello does everything else. Using this campaign creation tool, you can increase your traffic and sales exponentially over time. <br />
<br />
Real AI Bid Automation <br />
<br />
AiHello is one of the few PPC softwares that actually use real AI for changing your bids. The software even lets you track your bids through 'autopilot logs' and learn the reasons behind your bid adjustments.<br />
<br />
Customizable Day Parting <br />
<br />
As you can see in the image above, this feature maps out your peak and off-peak times and lets you adjust your bids accordingly to lower your ACoS.<br />
<br />
Keyword Targeting Management <br />
<br />
AiHello’s keyword management system lets you boost your spending on relevant, high-revenue keywords and cut down on money-wasting ones. It does that by automatically identifying potential keywords from auto campaigns, adding new high-performing keywords into your existing campaigns, taking bad ones out, and adding keyword negations as well.<br />
<br />
Dedicated Account Manager <br />
<br />
When you subscribe to AiHello, you get your very own PPC expert that you can email anytime and get on Zoom calls with for up to 8 hours a month to get help with your ads and strategy. <br />
<br />
Pricing<br />
<br />
AiHello has a tier-based pricing plan that is based on the amount of ad spend you have. Here’s how it works: <br />
<br />
For sellers between $0-$7k in spend, it’s $175/month<br />
<br />
For sellers between $7k-$20k, it’s $400/month <br />
<br />
For sellers above $20k, it’s $450 + 1% of ad spend <br />
<br />
And for Agencies, it’s $800/month flat fee for unlimited accounts<br />
<br />
Learn More<br />
<br />
2. Teikametrics<br />
<br />
Teikametrics is a software vendor and managed service provider that has been in the Amazon automation business since 2015. In those past 8 years, they’ve been providing PPC help for Amazon and Walmart sellers using their automation platform named Flywheel. Their platform, Flywheel, has become popular for its AI-based bidding algorithms and market intelligence tools, among other features. <br />
<br />
Features<br />
<br />
Simplified Campaign Creator – Teikametrics uses the search term reports of your existing campaigns to generate keywords and launch new campaigns using them. This can help you expand your reach and increase revenue without much effort from your end.<br />
<br />
Harvesting and Negation – This feature improves your targeting by automating the process of harvesting keywords from automatic to manual campaigns and getting rid of non-converting search terms.<br />
<br />
Automated ACoS Targets and Campaign Budgets – Instead of having you set your own ACoS targets and campaign budgets, Teikametrics automates the entire process for you so that your account is 100% optimized.<br />
<br />
Day Parting – You can use this feature to refocus your spending towards high-performing hours and days in order to lower your ACoS and increase your peak-time sales. <br />
<br />
Smart Bidding – Teikametrics optimizes your bids based on several factors, not just ACoS. They also consider seasonality, inventory levels, and product price so you can get the best results possible.<br />
<br />
Pricing<br />
<br />
Teikametrics has 3 pricing tiers:<br />
<br />
For sellers spending up to $5K/month its $199<br />
<br />
For sellers spending $5K – $10K/month its $499/month<br />
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For sellers spending above $10K/month its 499 + 3%<br />
<br />
3. BidX<br />
<br />
Another good Adtomic alternative is BidX, a popular tool among European sellers. They offer a simple software with rule-based automation that you can customize and a simplified campaign creator that saves you loads of time. You can also get extra PPC assistance from their account managers through their managed service plans.<br />
<br />
Features<br />
<br />
Keyword Suggestions – BidX provides keyword suggestions from Amazon to let their sellers use them in both old and new campaigns. <br />
<br />
Multi-Campaign Creator – The multi-campaign creator is a more user-friendly option than the regular campaign builder Amazon offers and it lets you launch several campaigns at once. The only caveat is that it still requires you to find your own keywords, which can be very time-consuming.<br />
<br />
Customizable Dashboard – One of the best tools BidX offers is its customizable dashboard, which lets you choose which metrics you want to track and how they’re displayed (charts, graphs, etc.) so you can analyze your data more easily.<br />
<br />
Harvesting and Negation – You can set up your own rules to negate irrelevant search terms and harvest valuable ones from auto campaigns to refine your targeting. <br />
<br />
Rule-Based Automation – You can automate your PPC optimization routine and control your account more effectively using customizable 'if X then Y' rules. It’s worth mentioning though that it takes a lot of time to set up and figure out the rules that actually give you results.<br />
<br />
Ready to skyrocket your sales?AiHello automates everything, from campaign creation, bidding, keyword addition or removal, and negation so you can grow your business. We also have our own in-house team of PPC specialists, copywriters, catalog experts, and graphic designers to help you with all things Amazon.Learn more<br />
<br />
Pricing<br />
<br />
BidX has these 4 tiers that are based on your ad spend:<br />
<br />
$199 up to $5k monthly spend<br />
<br />
$399 up to $10k monthly spend<br />
<br />
$599 up to $15k monthly spend<br />
<br />
4% of ad spend after $15k monthly spend<br />
<br />
4. Perpetua<br />
<br />
Perpetua is a popular AI-based PPC automation software that recently merged with the German company, Sellics, to provide advertising services for Amazon, Walmart, Instacart, and Target sellers using the platform they’ve built.<br />
<br />
Features<br />
<br />
Fixed Campaign Creator – When you first launch Perpetua, your current campaigns will start to get paused, and the keywords inside of them will be channeled into new campaigns called ‘goals’ that are based on Perpetua’s own campaign structures.<br />
<br />
Completely Hands-Off – Perpetua’s platform operates like a self-driving car, which can be great for saving time and effort. However, this comes with less control over your account and the risks that come with that.<br />
<br />
Organic Tracking – For an extra fee of $50 per month, you can monitor the organic rank of your products on your 25 most important search terms.<br />
<br />
Video and Image Builder– You can also pay an extra fee to get an additional tool that creates custom videos and graphics for your campaigns. It’s a great feature that is unique to Perpetua and makes them a great option for sellers who are looking to improve their display and brand campaigns.<br />
<br />
Pricing<br />
<br />
Perpetua’s pricing plans are based on the amount of ad spend they manage for you. If your spend is low, the plans are flat monthly payments, and when your spend goes up they start to charge you a commission.<br />
<br />
$250/month until $5k in spend<br />
<br />
$550/month until $10k in spend<br />
<br />
$550/month + a percentage of spend until $200k in spend<br />
<br />
5. Quartile<br />
<br />
Quartile is a cross-channel PPC software solution that automates Amazon, Google, Facebook, and Walmart ads. This means it's not only a solid Adtomic alternative, it’s also a better overall tool for businesses that run multiple types of ads on different platforms.<br />
<br />
Features<br />
<br />
AI and Rule-Based Bidding – Quartile offers both AI and custom rules for automating your PPC, which gives you the best of both worlds; you get efficient automation and a high level of control over your ads.<br />
<br />
Semi-managed Service – Quartile provides you with an account manager to help you with the onboarding and initial set-up and also to answer any questions you might have over the phone or by email.<br />
<br />
Full Funnel Advertising – Using Quartile’s full-funnel advertising, you can automate your Google and Facebook ads and drive more traffic and sales to your products.<br />
<br />
Automatic Campaign Creation – The Quartile campaign creator is one of the more controversial features they offer. The way it works is it starts by creating auto campaigns for your ASINs, then from there, it creates a single-keyword campaign out of each search term that comes from the autos, which means thousands of campaigns end up being made. <br />
<br />
Goal Related Settings – Quartile has pre-made goal-related settings like ‘product launch’ or ‘conservative’ which makes it easy to reach your goals even if you’re not too tech-savvy.<br />
<br />
Pricing<br />
<br />
Quartile only works with long-term contracts spanning up to a couple of years. Their pricing ranges between $895/month to $10k/month depending on your ad spend, which makes them one of the more expensive options on the list.<br />
<br />
6. Skai<br />
<br />
Skai is a PPC software that goes beyond automating your Amazon ads, it can also be used to optimize Apple, Snapchat, Linkedin, Twitter and 75 other ad platforms as well. Most customers of Skai are large enterprises but they can also be a good option for medium-sized companies as well.<br />
<br />
Features<br />
<br />
Good for Large Companies – If you’re running ads on more than 3 platforms, spending more than $1 million a year and running an entire marketing department, Skai might be the right choice for you. Their platform and team are mainly built to deal with this type of customer so you’ll be in good hands.<br />
<br />
Rule-Based Automation – Skai only offers rule-based automation, which has the benefit of giving you more control over your account. As mentioned before, though, it also has a steep learning curve and a long set-up time.<br />
<br />
Good For Experimentation – You can run mini experiments to figure out which strategies work best and adjust your budget accordingly.<br />
<br />
Full Funnel Advertising – With access to more than 80 advertising platforms, Skai helps businesses broaden their reach beyond Amazon and Walmart ads and expand into other platforms that might bring them traffic and sales.<br />
<br />
Pricing<br />
<br />
You’d have to get on the phone with Skai to learn the full details of their pricing, but all we know is that their plans start at $800/month and that they charge a commission when your spending crosses $10k/month. <br />
<br />
7. Intentwise <br />
<br />
Next on the list is Intentwise, another great Adtomic alternative, especially for medium-sized sellers. Intentwise is a PPC platform that provides both rule-based and algorithmic automation, as well as useful performance analytics across multiple marketplaces.<br />
<br />
Features<br />
<br />
Competitor Insights – You can get insights about your performance and how it compares to other players in the market, which is useful for making your business decisions and setting targets.<br />
<br />
Recommendations Engine – Intentwise provides you with automated recommendations, such as transferring keywords from one campaign to the other or negating irrelevant search terms to enhance your advertising performance.<br />
<br />
Strong Rules and Strong Algorithms – Unlike other platforms, both the customizable rules and hands-off automation are actually pretty advanced in Intentwise, meaning you always have the option of switching between the two depending on your goals.<br />
<br />
Performance Analysis – This feature helps you understand the reasons behind your performance to help you figure out where your business is headed.<br />
<br />
Pricing<br />
<br />
Intentwise’s pricing isn’t available to the public but it’s known to start from $500/month and has several ad spend-based tiers.<br />
<br />
8. Ad Badger<br />
<br />
Ad Badger, the company that created the PPC Den podcast, provides a basic PPC tool and agency-like managed service plans for sellers. <br />
<br />
Features<br />
<br />
Useful Learning Resources – In addition to their publicly available blog, Ad Badger also provides a private course and an Amazon ads learning center for their customers.<br />
<br />
Basic Bid Automation – Although they don’t have the most advanced bid automation available, they can still help you save time with basic automation and reach your ACoS targets.<br />
<br />
Account Manager – Ad Badger assigns an account manager to help sellers out with onboarding and provide performance evaluations after the first 30 days. They’re also available on the phone or by email whenever their help is needed.<br />
<br />
Harvesting and Negation – You can set your own custom rules to automate keyword harvesting and negation. Using this feature, you can find new keywords and negatives to include in your campaign.<br />
<br />
Keyword Research Tool – AdBadger has plenty of useful tools that are available directly on the platform to help you find new keywords for your ads.<br />
<br />
Pricing<br />
<br />
Like a lot of the other PPC tools in this list, Ad Badger’s pricing is also based on ad spend. Their pricing starts at $400/month and goes up with your ad spend.<br />
<br />
Ready to skyrocket your sales?AiHello automates everything, from campaign creation, bidding, keyword addition or removal, and negation so you can grow your business. We also have our own in-house team of PPC specialists, copywriters, catalog experts, and graphic designers to help you with all things Amazon.Learn more<br />
<br />
9. M19<br />
<br />
M19 is a French PPC software that can help you with bid optimization, ad automation, and the creation of brand-new campaigns that they call "strategies." They’re considered a very hands-off tool that can help you save a lot of time.<br />
<br />
Features<br />
<br />
Keyword and ASIN research tools – M19 has built-in research tools that help you discover new keywords and ASIN targets for your ads. All you need to do is provide a sample keyword or ASIN and their software will generate similar ones that you can use.<br />
<br />
Organic Ranking Tools – This feature lets you keep track of your organic ranking on the keywords you pick and also adjusts your bids to stop your PPC from cannibalizing your organic sales. <br />
<br />
Simple Campaign Creator – One downside of using M19 is that it doesn’t let you automate your old campaigns, but you can make new ones using their custom ‘strategies’, which is what they call their campaign structures.<br />
<br />
Hourly Day Parting – See your performance in hourly intervals and change your bids accordingly to get the highest efficiency out of your ad spend.<br />
<br />
Automated AI Bidding – M19 automates your bidding so you can reach your campaign’s preset ACoS targets.<br />
<br />
Pricing<br />
<br />
M19’s pricing is based on the number of ‘strategies’ you have set up with them. <br />
<br />
Here are the details:<br />
<br />
$400/month for 4 ‘strategies’<br />
<br />
$400 + 3% for 10 ‘strategies’<br />
<br />
10. Sellerapp<br />
<br />
Sellerapp is an Indian software company that has a Swiss army knife tool for Amazon sellers that’s similar to Helium10. Part of this Swiss army knife is a PPC tool that’s more advanced than Adtomic and cheaper than the other options on this page.<br />
<br />
Features<br />
<br />
Customizable Rules – Create and set your customizable ‘if X then Y’ rules and choose the time interval they’re executed at, whether it’s hourly, daily, weekly, etc.<br />
<br />
Goal-based Settings – They offer the same three settings as Adtomic (Launch, Liquidate, and Grow), which makes it much easier to optimize your campaigns and hit your goals.<br />
<br />
Day Parting – This feature automatically adjusts your bids according to your peak and off-peak hours to get the most out of your ad spend.<br />
<br />
Bulk Actions – You can use the bulk actions tool to make edits to hundreds of campaigns in one go.<br />
<br />
Pricing<br />
<br />
Like a few of the other options on this list, Sellerapp also bases its pricing on ad spend, but it’s much cheaper and charges no commission. Here are the details:<br />
<br />
$39/month up to $5k monthly spend<br />
<br />
$49/month up to $20k monthly spend<br />
<br />
11. Pacvue<br />
<br />
Next on the list is Pacvue, a popular PPC tool that’s owned by the same company as Helium10. Their most popular feature is their rule-based automation, which they use to optimize their sellers’ ads across 90+ marketplaces worldwide.<br />
<br />
Features<br />
<br />
High-Level Analytics – Using Pacvue's high-level analytics, you can get valuable insights into your performance, including market share, share of voice, and share of shelf across multiple marketplaces. This allows you to understand your business better and speed up decision-making.<br />
<br />
Rule-Based and Algorithmic Automation – With Pacvue, you can use both options for automation: their well-known rule-based automation or the new algorithmic automation they added. While this gives you more control over your ads, keep in mind that their algorithmic automation is still in its earlier stages and may not be your best option at this point.<br />
<br />
More Than Just PPC – Pacvue’s latest updates give you more tools to help you run your entire business. You can now manage coupons, promotions, product page SEO, and ads all on the same dashboard.<br />
<br />
Automated Suggestions – This feature gives you automated suggestions that help you use your ad spend more effectively. It might suggest that you increase your spending on a certain ad type, redistribute your spend, or make changes to win the Buy Box more often. <br />
<br />
Pricing<br />
<br />
Pacvue’s pricing isn’t available on its website, but it’s known to be based on ad spend with the base plan starting at $500/month and the highest one charging a 3% commission on ad spend.<br />
<br />
12. Sellozo <br />
<br />
The final PPC tool on this list is Sellozo, another great Adtomic alternative. Sellozo offers good campaign creation, customer support, and a level of control over ads that is much better than a lot of the other tools.<br />
<br />
Features<br />
<br />
Repricer – The repricer changes your product price automatically to help you get higher sales, better overall performance, and more Buy Box wins.<br />
<br />
Campaign Studio – The campaign studio puts your entire advertising strategy on a whiteboard and lets you see how all of your ads work together so you can discover better ways of optimizing them. <br />
<br />
Expert Help – You can pay extra to get your own personalized advice from Sellozo-approved PPC experts.<br />
<br />
On top of these features, Sellozo also has the standard PPC tool features that you’d expect, such as day parting, automated bidding, negation + harvesting, and bulk changes.<br />
<br />
Pricing<br />
<br />
Sellozo bases its pricing on the number of SKUs you have, and the categories are the following:<br />
<br />
$149/month 0-10 SKUs<br />
<br />
$299/month 11-1000 SKUs<br />
<br />
$399/month 1001+ skus<br />
<br />
Conclusion<br />
<br />
As a business, it’s probably extremely difficult, if not impossible, to choose the right PPC tool for your specific situation. That’s why we decided to help you out by laying out all the information you could need to make your decision in one list.<br />
<br />
And of course, if you’d like to learn more about our own tool, AiHello, you’re always welcome to book a call with one of our PPC experts here. <br /><a href="https://www.aihello.com/resources/blog/adtomic-alternatives/">https://www.aihello.com/resources/blog/adtomic-alternatives/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-63393379215884109232024-02-09T09:00:00.001-08:002024-02-09T09:00:22.214-08:00Trying to handle all the match kinds, bidding schemes, and targeting when you have an Ad group with hundreds of different keywords may be a daunting endeavour. The SKAG strategy, which stands for Single Keyword Per Ad Group, is a method for dealing with this problem. To effectively manage your Amazon Advertising accounts, you need a good campaign structure. It is what enables effective optimization.<br />
<br />
What is a Single Keyword Ad Group (SKAG)?<br />
<br />
A Single Term Ad Group is a method of account organisation that establishes a targeted connection between a single keyword, your ad, and the associated landing page. The goal is to steer clear of any intricate or perplexing ad groups.<br />
<br />
How to maximise the effectiveness of the SKAG strategy is a hotly contested topic. While some marketers contend that all match types for a single term should be combined in a single Ad group, others contend that each match type merits its Ad group.<br />
<br />
Why Opt for the Single Keyword Campaign Approach?<br />
<br />
If you've visited our site before, you are aware of the valiant battles we wage against the keyword dump approach.<br />
<br />
Hundreds of keywords are thrown into a single ad group in keyword dumping tactics, and the ad group is then hoped to be successful. The simplest way to condemn your PPC account to an endless struggle is to do this.<br />
<br />
The keyword dump is such a bad strategy since different-performing terms are treated equally. With the single keyword ad group strategy, we can resolve this.<br />
<br />
With this technique, you can optimise the performance of only one keyword by fine-tuning the ad group bid modifiers. What if we went one step further, though?<br />
<br />
What if we centred the optimization of a whole campaign around a single keyword?<br />
<br />
If certain campaign-level settings were the only ones that could be changed, and keyword effectiveness varied according to these settings, this tactic might be worthwhile. Fortunately, placement bid modifiers perfectly match that build specification.<br />
<br />
We would be able to customise placement bid settings for each term using a single keyword campaign strategy.<br />
<br />
This additional degree of keyword management would enable us to improve our best keywords even further because Sponsored Product advertising behaves quite differently on top-of-search, rest-of-search, and product pages.<br />
<br />
For complete control over your keywords, including their profitability and placement, the Single Keyword Campaign Strategy is the best strategy to use.<br />
<br />
How To Create Ad Groups For Single Keywords<br />
<br />
After briefly discussing what SKAGs are, let's look more specifically at how to put them up.<br />
<br />
Let's take women's skinny jeans as an example.<br />
<br />
The following keywords are part of the original ad group:<br />
<br />
- Skinny jeans<br />
- Skinny Jeans for Women<br />
<br />
Triggered search terms: <br />
<br />
- slim jeans Levi's.<br />
- sale on skinny jeans<br />
- skinny jeans size 6 gap<br />
- cropped slim white jeans<br />
- slim jeans for women<br />
<br />
If we just have one match type and one keyword, it is rather restrictive.<br />
<br />
You may still maintain a 1:1 ratio while minimising the amount of relevant traffic by employing various match types.<br />
<br />
For each term in each of the ad groups, I'll list below, that we use three.<br />
<br />
Types of Keyword Match<br />
<br />
Each SKAG is designed around a root term, to begin with. This is the main keyword that you want to focus on.<br />
<br />
Therefore, "Skinny Jeans" would be the root term for the example we have been using.<br />
<br />
However, you'll notice a significant keyword: search term ratio if you merely create an ad group around this keyword and rely on the default Broad Match (or Iceberg Effect).<br />
<br />
That's because broad match has the biggest Iceberg Effect out of all the keyword match types.<br />
<br />
This implies that while the greatest audience may see your adverts, it does not necessarily indicate that they will be the most pertinent.<br />
<br />
All match types, except for broad match, must be used to minimise the Iceberg Effect to construct a successful SKAG.<br />
<br />
In light of this, a SKAG that uses the same term as the original ad group would resemble this:<br />
<br />
- +keyword+1 (broad match modifier)<br />
- Key phrase 1 (phrase match)<br />
- Key phrase 1 (exact match)<br />
<br />
These keyword match types will enable you to modify your ad group such that it monopolises a specific search phrase (your root keyword).<br />
<br />
Using Match Types<br />
<br />
No matter the order, your broad match modifier will cause your advertisements to appear for any pertinent long tail variations of your keyword.<br />
<br />
On the other hand, your phrase match can include additional keywords (as long as they don't affect the order of the main keyword) but must include the keyword(s) in the order you've specified.<br />
<br />
Furthermore, exact match keywords are exactly what they sound like; no other keywords may be added; it is what it is.<br />
<br />
We maintain flexibility in our single keyword ad group by using a variety of match types.<br />
<br />
The Benefits of Campaigns with a Single Keyword<br />
<br />
1. Improve Your Best Keywords<br />
<br />
Single Keyword Campaigns' strength comes from the ability to now position your top-converting keywords in the best converting areas. An illustration will help you to grasp this the best.<br />
<br />
Set the stage first. Two of your keywords match a particular search query. On top-of-search pages, Keyword A has a conversion rate of 15%, while on product pages, it is 10%. A product page conversion for Keyword B is 1%, and its top-of-search conversion is 35%.<br />
<br />
Without single keyword campaigns, there is an equal chance that both keywords will appear in either ad location. However, we have control over which term appears in which placement with single keyword campaigns.<br />
<br />
We may change the campaign settings for Keyword B in our example to have it appear more frequently in the top-of-search placement. Similar to that, we may configure Keyword A to show up more on product pages and less on top of search results.<br />
<br />
Thus, you can significantly raise the value of your keywords by employing the single keyword campaign strategy.<br />
<br />
2. Different search terms have different purposes.<br />
<br />
There is substantially more competition for some search phrases than for others. For instance, there are currently potentially hundreds of thousands of searches per week for the term "Christmas."<br />
<br />
Due to the high competition for this term, it can be challenging to rank at the top of searches if you are selling Christmas-related goods like presents, decorations, or party supplies.<br />
<br />
Say you have a strong conversion rate for "Christmas Special Gifts," but not for "Christmas cloth" or "Christmas straw." If you only employ the keyword "Christmas Special Gifts", you can nearly always dominate the top of the search results using single keyword campaigns.<br />
<br />
You can pay more on "Christmas Special Gifts" for top-of-search without raising your bids on your lower-converting keywords by a factor of 2, 5, or even 10.<br />
<br />
This enables you to advertise your greatest keyword aggressively without spending a fortune on your less effective keywords as well.<br />
<br />
Your ACOS will increase, but depending on your objectives, that might just be worthwhile.<br />
<br />
3. Identify and improve the performance of similar but inconsistently performing keywords for the same product.<br />
<br />
In the SKAGs framework, every single data point in an Amazon Ads campaign may be isolated. Additionally, each point may be tuned separately. Even though there is a significant association between similar keywords, like "Nike" and "shoes," the keywords typically behave extremely differently and produce diverse outcomes.<br />
<br />
Instead of being constrained to having those keywords applied to a single ad group, you can divide those keywords out into their ad groups with a SKAGs structure and fully capitalise on how each performs.<br />
<br />
4. Boost Relevance of Ads<br />
<br />
Ad relevancy for Amazon and your users is increased by using SKAGs to customise adverts for the relevant term. As a result, each keyword receives better quality scores and a higher click-through rate (CTR). The greatest factor affecting quality score is CTR.<br />
<br />
Each ad group in a conventional campaign structure has numerous keywords. For some keywords, changing the accompanying advertising can improve performance and raise CTR. However, the CTR may decrease for the other terms. In the end, judgments are focused on averages rather than individual performance, which is never a good idea in online marketing or any marketing, for that matter.<br />
<br />
5. Obtain Detailed Reporting<br />
<br />
When using a single keyword ad group structure, preparing reports may initially appear challenging. because instead of 20 ad groups, you now have 20,000.<br />
<br />
However, filing a report for SKAGs is simple. To build reports for related keywords, all you need to do is utilise labels at the ad group level. For instance, you may name all ad groups with a Nike label and Nike keywords. Applying labels makes it simple and quick to produce different types of reports.<br />
<br />
The Drawbacks of Single Keyword Ad Groups <br />
<br />
1. Running Many Campaigns<br />
<br />
If you've never heard of this tactic before, you might be thinking,<br />
<br />
"Will I need, say, 200 campaigns for every one of my products? That appears to be just too much to handle.<br />
<br />
How I felt upon learning about single keyword campaigns<br />
<br />
And you would largely be correct. This strategy's main drawback is that it necessitates meticulous account maintenance, which can be challenging for small businesses to handle.<br />
<br />
One method to lessen this drawback is to limit the use of this tactic to your finest exact match keywords and keep the remaining keywords in a single campaign.<br />
<br />
Starting small with your top 10 consistently converting keywords is what we advise. With them, try out this tactic to see whether it yields any notable outcomes. If not, you can restore the previous structure of your account.<br />
<br />
Convert a few more of your keywords into standalone campaigns if it works. It all comes down to being deliberate in your actions and gaining confidence through a plan before committing totally.<br />
<br />
Don't feel obligated to start 100 new single-keyword advertisements this week. Begin modestly.<br />
<br />
2. Data that is too segmented<br />
<br />
This strategy's segmentation of your data is another drawback. Those numerous campaigns may have given you total keyword control, but they significantly divided your data.<br />
<br />
When you're dealing with 2 clicks and 50 impressions per campaign rather than hundreds of clicks and thousands of impressions, it becomes more difficult to make informed decisions.<br />
<br />
Similar to how finding specific metrics across many keywords requires combining separate account data, calculating averages will need more work.<br />
<br />
This flaw, though, is by no means a deal-breaker. This issue won't be a major barrier in comparison to the potential benefits of using a single keyword campaign strategy if you have a good PPC account manager or software application like AiHello Autopilot. <br />
<br />
3. Tests go on longer.<br />
<br />
Since you don't receive a concentrated amount of clicks from several keywords in the same ad group, ad testing may take longer.<br />
<br />
You can convert your high-traffic volume keywords into SKAGs and maintain lower traffic volume keywords in larger ad groups if you discover that you can consistently improve the advertisements you test (which is uncommon).<br />
<br />
6 suggestions for improving a single keyword ad group<br />
<br />
Even though a SKAG strategy can be challenging and time-consuming, by employing certain clever optimization techniques, you can make sure that the time is not wasted. To keep your SKAG on the correct track for excellent profits, abide by the following best practices:<br />
<br />
1. Reliability<br />
<br />
If all you do in PPC marketing is sometimes check in, you won't get very far. You'll rapidly become disoriented and will only become more so as new information comes in. You'll develop a good habit and become familiar with the main metrics, performance-affecting variables, and data patterns if you approach campaign analysis consistently.<br />
<br />
2. Regular Testing<br />
<br />
Regular testing is a critical component of SKAG's success even though it requires more time. To find user search terms that are a better match for your ad copy, experiment with various Ad groupings. Over time, this will help you enhance engagement stats and adjust your ad copy language.<br />
<br />
3. Prevent Repetition<br />
<br />
Duplicate keywords can be a significant problem when employing a SKAG technique in paid advertising, as was already discussed. You will not benefit from a user's search query that activates a keyword in several of your Ad groups. When you locate duplicates, get rid of them to improve your campaign.<br />
<br />
Never skimp on significance! Your keywords need to be pertinent to both your users and your products or services. To find lead-generating phrases for your SKAGs, examine any historical data you may have on keyword performance.<br />
<br />
4. Be aware that relevance is essential<br />
<br />
You might own strong copywriting abilities and wonderful keywords with high monthly traffic. You might also have a captivating landing page with expertly taken pictures and polished design. All of that, though, will be for nought if your keywords are unrelated to what you're giving.<br />
<br />
5. Match Types Are Important<br />
<br />
A random approach to type matching could cost you money, impressions, or both. Consider how match types can best be used to accomplish your campaign's objectives, whether they be brand recognition or conversions.<br />
<br />
By segmenting your long-tail keywords and developing different SKAGs in your PPC campaign, you can avoid potential conflicts rather than choosing wide-match types.<br />
<br />
6. Don't be hesitant to make significant changes<br />
<br />
In an Ad group when you're only using one term, you have greater leeway to experiment with the other factors at play.<br />
<br />
By significantly altering your ad copy, you can experiment with dramatically varied voices, headlines, and CTAs. The advertising in each group can vary greatly from one another, and you can use sophisticated testing strategies to identify the most successful variations.<br />
<br />
Conclusion<br />
<br />
PPC advertising offers countless possibilities for building powerful campaigns. A lot of seasoned advertisers disagree on the efficacy or wisdom of the single keyword ad group notion when it comes to maximising your time and financial investment.<br />
<br />
Although it has several advantages, a SKAG method should generally not be your only tactic. Utilizing SKAGs in addition to other PPC tactics and including certain Multiple Keyword, Ad Groups in your account may be a wiser use of your budget.<br />
<br />
The SKAG notion is ultimately a double-edged sword that can either help you succeed in your advertising efforts or it can cause you excruciating misery. Everything hinges on how you use it. <br /><a href="https://www.aihello.com/resources/blog/complete-guide-on-single-keyword-ad-group/">https://www.aihello.com/resources/blog/complete-guide-on-single-keyword-ad-group/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-43783586734805019912024-02-08T09:00:00.001-08:002024-02-08T09:00:31.450-08:00The journey from being a writer to that of getting your book published is quite craggy. But there are people willing to get their name published as an author which is now very easily fulfilled by the biggest platform like Amazon. With the introduction of Kindle books in 2007 by Amazon, it actually transformed the whole publishing world. E-books indeed took the reading world into a whole new tangent where the readers don’t worry about various paperbacks. Instead, they can start their eBooks wherever they want to and have pleasure time reading it. <br />
<br />
Most of the Indie authors directly opt for Kindle Direct Publishing. It allows independency and the authors can create their own account within hours unlike the tradition of going to the publishing house to get your book published. But with the flourishing market of eBooks which has brought authors from all over the world to opt for Amazon Kindle Direct Publishing, there are not all things amazing in KDP, with great opportunities comes great pitfalls too. Today we will be discussing specifically the pitfalls of KDP publishing. <br />
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E-BOOK ROYALTIES<br />
<br />
First let’s understand how Amazon pays Royalties to the authors and then it’s drawbacks. The author receives the Royalties 60 days after the sale of their books. The payment can be done through Banks, checks or various other methods like Electronic Fund Transfer (EFT). And the author will only be paid after they make sales of $100 USD. <br />
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There are two eBook Royalty plans; the author should price their book between $2.99-$9.99 in a 70% option. The price should be less than the print price of the book. This option is eligible only for selected countries where the authors can enjoy 70% of the Royalties. If the sale is from other countries then the author gets 35% of the Royalties. <br />
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PRINT ROYALTIES<br />
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In the print version Amazon offers two distribution channels; Amazon Distribution Channel and Expanded Distribution Channel. In the Amazon marketplace KDP paperback distribution offers 60% of the Royalties. In the Expanded distribution there is 40% of the Royalties. But in both the cases the printing cost is deducted from the Royalty payment. <br />
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KDP SELECT<br />
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KDP select is mainly for authors who are willing to grant Amazon the access to sell their books only in the Amazon kindle store. It is a 90-day program where the authors are completely committed to the KDP select program and also get their book available in Kindle Unlimited. But because of this they aren’t able to get their book published elsewhere. The indie authors are mainly confused whether or not opt for Amazon exclusively or GO WIDE. <br />
<br />
Though Amazon holds control over 80% of the eBook market around the world. But there are several countries where other rules rather than Amazon. Like, Apple books dominate 30% of the eBook market in Australia. Tolino and Amazon are equally ruling the eBook market in Germany. Kobo solely controls 25% of the eBook market share in Canada. <br />
<br />
So, by the above given percentage the authors indeed have to think twice before completely surrendering to Amazon KDP Select. This shows that Amazon aspires to have a monopoly through KDP where the authors don't need to go anywhere else for anything related to publishing, book cover design, layout, programming and other things to get the book published. <br />
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PUBLIC PRESENCE<br />
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There is quite a tough competition all around the world in each and every field. Being a published author is an easy task now but getting yourself known to the world can be quite impenetrable. In today’s times Amazon gets the most traffic in its website, so the competition among the authors also increases. There are a massive number of authors and books lying in the Kindle and one has to do a lot of advertising of their book, which again comes with money to be spent on advertisements. If you get your book accustomed with a small number of audiences with the help of other retailers then it might be of some advantage to your book.<br />
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AMAZON ALGORITHMS <br />
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Apple Books, B&N, Google Play, Kobo, all these stores are handled in a different way unlike Amazon automated algorithms. Amazon actually can change the rankings of your books and one has to keep publishing books in order to increase the ratings. It’s like for a month your book is uploaded and put it on sale and has 100s of sales. After that you realize that there is some typing mistake and deactivated your book from the Amazon display page. <br />
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Now comes the regret part where the deactivation causes deletion of your sales raking which you stock piled during the whole one month. All your hard-earned rating and reviews comes to a complete zero and one has to start again. So, one has to be very clear in the very first publication of your book. <br />
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BESTSELLERS <br />
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To be a Bestseller for an Indie author is very narrow. And to be in the New York Times list, authors have to sell their book with one other retailer. So, it’s the best saying ‘Not to pull all your eggs in one Basket.” That means not to give Amazon complete authority over your book. With any change of Amazon Algorithm, an author can have a huge loss of his own. <br />
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MARKETING<br />
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One has to do all the Marketing process on his own. If the book first and foremost needs to be presented in a professional manner. If the author can arrange a Graphic designer for his /her book then it’s good and good otherwise one has to design the book on its own. <br />
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Then comes the editing part where a professional editor is hired in order to go through the book once before it gets officially published. Here again, some authors can’t afford an editor and have to through the editing process himself. So, hiring can make the budget up to $1000 from editing to designing. If not, then errors may occur within the book and the cover may not be so appealing. Obviously, there are various cons of Self-Publishing along with pros. Be wise before starting your career as a writer. <br /><a href="https://www.aihello.com/resources/blog/pitfalls-of-amazon-kdp/">https://www.aihello.com/resources/blog/pitfalls-of-amazon-kdp/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-60883494236155719232024-02-07T09:00:00.001-08:002024-02-07T09:00:31.114-08:00From it’s beginning, Merch By Amazon (MBA) has attracted an influx of users who wanted to start their apparel business. But don’t be mistaken that the road will be filled with petals, though.<br />
<br />
While Amazon Merch t-shirts are the “next big thing”, it can be difficult promoting your shirt designs in a saturated market. So how can a seller promote their shirts ? Keep on reading, and you’ll be surprised that there is an available choice by Amazon itself for tackling this challenge. (And it’s the best one!) <br />
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Some years ago, Amazon announced that Amazon Advertising (formerly known as Amazon Marketing Services (AMS)) was launching to some selected Merch by Amazon accounts!<br />
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They gradually started rolling this out to the broader Merch community, but if you see a unique code on the bottom “Advertise your Merch” module of your Merch dashboard, Wohoo! your account is now eligible to register for an Amazon Advertising account.<br />
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And what's so cool about this? The benefit of this is that you can begin driving traffic to your Merch products through Stores, Sponsored Products, and Sponsored Brands (formerly called as Headline Search Ads).<br />
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First things first, you might wonder how do I get this amazing code? Well, you wait patiently. Amazon will notify Content Creators via email when eligible or you can check your dashboard regularly. This is done on a rolling basis. <br />
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Moving forward, in order to ensure the vendor has access to sponsored ads he/she will need to request a separate Amazon Advertising account for their Merch products. This new account is intended to advertise Merch by Amazon products only. <br />
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NOTE: Advertising KDP or other products with your Merch advertising account is not permitted and can result in account termination. There are different instructions to follow for KDP accounts. Click here to know more about the same. <br />
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Without further ado, let's get started with an ultimate guide to set up your Amazon Advertising Account…<br />
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Amazon Advertising Registration Instructions<br />
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- Get your unique code: When you receive an email update, go on your Merch dashboard, navigate & copy your unique code (will look like this: MERCH-XXXXX).<br />
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- Go to Amazon Advertising: Navigate to the Sponsored Ads homepage on Amazon Advertising Click here to get started. <br />
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- Request invitation: Select “I am a vendor agent”, don’t bother for other options as you are setting an Ad account for your merch & click the “Next” button.<br />
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- Sign in to Amazon : Sign in with your Amazon account information to begin the application request process.<br />
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You might raise a doubt here, if the seller has different brands, does that person need to complete a separate registration request for each one of his/her Merch brands? <br />
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The Answer by Amazon: “No. Please only submit one request per code as duplicate requests will be rejected. Once approved, you can use one overall Amazon Advertising account and add any sub-brands under this main account.”<br />
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- Complete the Request Form: Enter your account details exactly as they appear in your Merch portal under “My Account”.<br />
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Do keep in mind that Company and Brand details should be the same and match the exact Business name listed in “My Account”. Or If you don’t have an established Brand name, one can use their full name. Paste the unique code with the “MERCH-” suffix. <br />
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Once you accept the terms and conditions, click the “Request Access” button to submit your request. You will then see a confirmation that your request has been received.<br />
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IMP: This code is required for account approval, and submissions without this code have a higher chance of being rejected.<br />
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Voila, these were some basic steps to follow and send a request for your Amazon advertising account. Now, some cases can occur when you won’t be able to see Sponsored Products as an advertising option, only Sponsored Brands.<br />
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Sponsored Ads Registration<br />
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Don’t panic! As they might take a few days to appear as an option in your dashboard as the sponsored ads team is enabling these for the Merch community. If you don't see this as an advertising option within a week after submitting your registration request, one can kindly reach out to the Amazon Advertising team for 1:1 support and provide the unique code from your Dashboard with the exact details from your Merch account. <br />
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Verification Process<br />
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- Verify the Email Address : As soon as the request has been submitted, you will receive 2 emails to the same email address you just provided in the before steps, which you will need to open and click the link to verify the registered email. It is essential to execute this, or your account won’t be activated. <br />
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Email verification<br />
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- Verify Your Brand : Upon opening the second email, click the embedded link to proceed with the verification process. After that you will be brought back to the terms and conditions page, just go for the “Approve and Agree” button. <br />
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- Await for the Confirmation : Once the Amazon Advertising team has reviewed and verified the information, you will receive a final confirmation email that you can start launching sponsored ads. <br />
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To continue, and learn in-depth about how to set an Ad campaign and automate amazon advertising ads , do check out my blog, How to succeed on Merch By Amazon by Automating your Amazon Advertising Ads. This blog will cover Sponsored ads, setting keywords, bid management, budget and so on. I am sure reading this blog will make you more confident and you will just be ready to take on the journey of Advertising your brand. Flourish my friend! <br />
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That’s all folks…!<br />
<br />
We at AiHello acknowledge and understand that driving revenues for your brand is not an easy task. Hence we got simple to deploy solutions for you. So, if you want to accelerate your E-commerce brand check out AiHello’s page for some amazing services.<br />
<br />
Also, AiHello got your back to optimize your Ad campaigns that thrives for the best interest of your business and the ACoS targets you set. With AiHello Autopilot tool that works 24*7, there are not one or two benefits but definitely many more that will automate your PPC campaigns and boost up your revenues.<br />
<br />
This way you can have a stress-free routine at work, enabling you to concentrate more on your product. If you would like to try AiHello AutoPilot, then head over to our registration page and give it a try. There is 14 days free trial with no payment information required. <br /><a href="https://www.aihello.com/resources/blog/marketing-your-merch-by-amazon-with-ppc-beginners-guide/">https://www.aihello.com/resources/blog/marketing-your-merch-by-amazon-with-ppc-beginners-guide/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-16064871542435982442024-02-06T09:00:00.001-08:002024-02-06T09:00:38.268-08:00Ad Badger, the company behind the famous PPC Den Podcast, has its own PPC tool and managed service offerings for Amazon sellers. They’re also well known for their excellent customer support, qualified account managers, and in-depth learning resources.<br />
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Ad Badger, like any other software, also has its downsides. These include a lack of dayparting abilities, weak campaign creation tools, and comparatively worse bidding algorithms.<br />
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Worry not though, because we compiled a list of 12 other software that do a better job than Ad Badger at managing your PPC. We cover features, benefits, and pricing for each tool so you have all the information you need to make a good decision.<br />
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1. AiHello<br />
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We’re starting off the list with AiHello, a powerful software solution that automates your Amazon ads. AiHello comes with a fully automated campaign creator, a keyword management system, and a top-tier bidding algorithm. They also assign an Amazon expert to help you out with your strategy and implementation. <br />
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Features<br />
<br />
Complete Campaign Creator<br />
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AiHello’s automated campaign creator is a powerful tool that launches multiple campaigns in one go without you having to do the setup or keyword research. All that’s needed from your end is the ASINs you want to advertise, your daily budget, and the campaigns you want to set up. AiHello takes over from there and starts launching new campaigns in bulk which grow your traffic and sales exponentially over time.<br />
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Real AI Bid Automation <br />
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Although plenty of PPC software companies claim to use AI for bid adjustment, AiHello is one of the few that actually follow through on this claim. AiHello also lets you track your bids through 'autopilot logs' and learn the reason why each bid was adjusted.<br />
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Customizable Day Parting <br />
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This feature determines your best and worst performing hours and days so it can adjust your spending accordingly and reduce your ACoS.<br />
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Keyword Management <br />
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AiHello's keyword management system lets you increase your spending on relevant, high-volume keywords and cut back on underperforming ones by automatically adding your converting search terms as keywords in your manual campaigns, adding new high-performing keywords found by the AI, and adding negatives to your campaign.<br />
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Dedicated Account Manager <br />
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Your subscription comes with your own PPC expert who’s available 24/7 via email and up to 8 hours a month on Zoom to help you out with anything that’s related to the tool, Amazon, or PPC strategy.<br />
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Pricing<br />
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AiHello has a tier-based pricing system that is based on your monthly ad spend. <br />
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Here are the tiers: <br />
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For sellers between $0-$7k in spend, it’s $175/month<br />
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For sellers between $7k-$20k its $400/month <br />
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For sellers above $20k, its $450 + 1% of ad spend <br />
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And for agencies, it’s $800/month flat fee for unlimited accounts<br />
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Learn More<br />
<br />
2. Teikametrics<br />
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Teikametrics is a software vendor and managed service provider that was founded in 2015. Since then, they’ve been offering PPC assistance for Amazon and Walmart sellers through their unique tools and services. They have become quite popular for their AI-based bidding algorithms, market intelligence tools, and the other features they offer. <br />
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Features<br />
<br />
Simplified Campaign Creator – Teikametrics launches new campaigns by gathering keywords from the search term reports of your current campaigns, which is useful but can’t really compete with tools able to find keywords on their own.<br />
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Automated Harvesting and Negation – This feature automates keyword harvesting from auto to manual campaigns and negates wasteful search terms to increase the accuracy of your targeting.<br />
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Automated ACoS Targets and Campaign Budgets – An automated algorithm changes your ACoS targets as well as your campaign budgets for you to help take the guesswork out of setting up your account.<br />
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Day Parting – Using this feature, you can focus your spending during high CVR periods to lower your ad spend and ACoS.<br />
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Smart Bidding – With Teikametrics, your bids are optimized based on more than just ACoS. They also take into account factors like seasonality, inventory levels, and product price so you can get the best results possible.<br />
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Pricing<br />
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Teikametrics’ only pricing plan charges a 3% commission on your total ad spend, which can be great news for smaller businesses, but very expensive for large sellers.<br />
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On the bright side though, they don’t require long-term contracts, which is part of what makes them a great Ad Badger alternative. <br />
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3. BidX<br />
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BidX, a popular tool among European businesses, is the next Ad Badger alternative on the list. They offer a user-friendly tool with customizable rule based automation and a simplified campaign creator that saves you a lot of time. You can also get extra PPC assistance through the managed service plans that they offer.<br />
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Features<br />
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Keyword Suggestions – BidX imports keyword suggestions from Amazon onto the platform so that sellers can use them in both their old and new campaigns.<br />
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Multi-Campaign Creator – BidX's campaign creator is a more user-friendly version of what Amazon offers and allows you to create more than one campaign at a time. Its only downside is that it requires you to find keywords manually, which can take a lot of time.<br />
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Customizable Dashboard – This feature is one of our favorites from BidX, because it lets you customize the metrics you want to see and how you want to see them (charts, graphs, etc.), making it easy to analyze your account.<br />
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Harvesting and Negation – This feature helps you improve your targeting by letting you set up rules that negate irrelevant search terms and harvest valuable ones from your auto campaigns. <br />
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Rule-Based Automation – You can automate a lot of PPC tasks and get better control over your account using personalized 'if X then Y' rules. These rules can save you a lot of time in the long run but the setup process is long and it can take you a lot of time and effort to find the combination of rules that work for you.<br />
<br />
Ready to skyrocket your sales?AiHello automates everything, from campaign creation, bidding, keyword addition or removal, and negation so you can grow your business. We also have our own in-house team of PPC specialists, copywriters, catalog experts, and graphic designers to help you with all things Amazon.Learn more<br />
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Pricing<br />
<br />
BidX has these 4 ad spend-based tiers:<br />
<br />
$199 up to $5k monthly spend<br />
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$399 up to $10k monthly spend<br />
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$599 up to $15k monthly spend<br />
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4% of ad spend after $15k monthly spend<br />
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4. Perpetua<br />
<br />
Perpetua is a popular PPC platform that recently merged with Sellics to offer advertising services for Amazon, Walmart, Instacart, and Target sellers.<br />
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Features<br />
<br />
Fixed Campaign Creator – Perpetua doesn’t automate your current campaigns, it actually stops them entirely, then uses the keywords they contain to create their own new campaigns.<br />
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Completely Hands-Off – Perpetua’s platform is completely hands-off, which can be both a good and a bad thing, depending on who you ask. Using a hands-off tool saves you a lot of time, but also gives you way less control over your account because the software has very little room for customization.<br />
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Organic Tracking – You can pay an extra $50 per month and track the organic rank of your products on your 25 most important search terms.<br />
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Video and Image Builder– For another extra fee, you can also unlock a feature that makes custom videos and graphics for your SB and SD campaigns. This feature is entirely unique to Perpetua which makes it a great choice for sellers who utilize all 3 ad types.<br />
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Pricing<br />
<br />
Perpetua’s pricing depends on the amount of ad spend they manage for you. If your spend is low, you’ll only be charged flat monthly payments, and once it becomes higher, you’ll pay a commission on your ad spend as well. <br />
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$250/month until $5k in spend<br />
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$550/month until $10k in spend<br />
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$550/month + a percentage of spend until $200k in spend<br />
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5. Quartile<br />
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Quartile is a full-funnel PPC software that automates Amazon, Google, Facebook, and Walmart ads. It's a great Ad Badger alternative, especially for businesses that run ads on several platforms.<br />
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Features<br />
<br />
AI and Rule Based Bidding – Quartile lets you automate your PPC using both AI and custom rules. This gives you the benefit of having fast, efficient automation without having to sacrifice full control over your ads.<br />
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Semi-managed Service – When you sign up, you’re assigned an account manager who will onboard you and help you set everything up. You can also reach them on the phone or by email for any questions about the software or your performance. <br />
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Full Funnel Advertising – You can benefit from Quartile’s full-funnel advertising by automating both your Google and Facebook ads to drive more traffic and sales to your listings.<br />
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Automatic Campaign Creation – Quartile creates auto campaigns for your ASINs then uses their search terms to automatically create single-keyword campaigns for you. This can help you expand your reach, but it can also leave you with a huge number of campaigns if you’re not careful.<br />
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Goal-Related Settings – Quartile’s pre-made goal-related settings like ‘product launch’ or ‘conservative’ can help you hit your targets easily even if you’re not too tech-savvy or familiar with the platform.<br />
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Pricing<br />
<br />
Quartile works exclusively on long-term contracts that can span up to a few years. Their prices start at $895/month and can reach $10k/month depending on your ad spend, making them one of the most pricey Ad Badger alternatives.<br />
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6. Skai<br />
<br />
Skai is a PPC software that automates your Amazon ads and the ads of 80+ other platforms like Snapchat and Apple. They’re typically popular among large enterprises, but medium-sized businesses have also been using them as an alternative to Ad Badger.<br />
<br />
Features<br />
<br />
Good for Enterprise Brands – Skai can be a great option if you spend millions of dollars per year and have ads on multiple platforms. They’re known for being very capable of managing this level of complexity using their platform and customer success teams.<br />
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Rule-Based Automation – Skai only offers rule-based automation, which gives you a higher level of control over your account but can take a long time to set up and learn.<br />
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Good For Experimentation – You can set up mini experiments to test out your strategies and identify the best ones to put your spend behind.<br />
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Full Funnel Advertising – One of the biggest benefits you get with Skai is its connections to 80+ advertising platforms, which you can use to expand your reach beyond Amazon and Walmart ads.<br />
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Pricing<br />
<br />
Skai only tells you the full details of their pricing when you book a call with them, but we know that their lowest tier is priced at $800/month and that when your spend goes over $10k/month, they charge you a commission as well.<br />
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7. Intentwise <br />
<br />
Intentwise is a PPC software company that provides advanced automation and analytics tools for medium-sized sellers on Amazon, Walmart, and Instacart. <br />
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Features<br />
<br />
Competitor Insights – This feature helps you understand your performance and how it compares to your competitors so you can set attainable targets for your business.<br />
<br />
Recommendations Engine – Intentwise’s automated recommendations tell you when to transfer keywords between campaigns or negate irrelevant search terms to enhance your advertising.<br />
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Strong Rules and Strong Algorithms – Both the customizable rules and hands-off automation are pretty strong with Intenwise, which isn’t the case with other platforms. <br />
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Performance Analysis – Intentwise gives you performance insights to help you understand the reasons behind every change that happens in your account.<br />
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Pricing<br />
<br />
Intentwise’s pricing isn’t publicly available but we know that it starts from $500/month and has several tiers.<br />
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8. Adtomic<br />
<br />
Adtomic is a basic PPC tool offered by the popular Amazon software company, Helium10. Its a budget-friendly option that comes with basic automation and a user-friendly interface, making it a solid alternative to Ad Badger for sellers who don’t need all the bells and whistles.<br />
<br />
Features<br />
<br />
Objective-based Settings – Adtomic offers three standard settings that help you optimize your campaigns toward certain end goals: Launch, Liquidate, and Grow. <br />
<br />
Rudimentary bid adjustments – Although they aren’t very advanced, Adtomic’s bid adjustments can still save you the time and effort of manually making changes every day.<br />
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Harvesting and Negation – Adtomic also has the same search term harvesting and negation features that come with the other software tools.<br />
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Benefit From The Helium10 Ecosystem – Although it’s not everyone’s go-to PPC tool, Adtomic users still benefit from being part of the Helium10 ecosystem. This allows them to use other tools like Cerebro and Black Box on the same platform and run their business more efficiently.<br />
<br />
Ready to skyrocket your sales?AiHello automates everything, from campaign creation, bidding, keyword addition or removal, and negation so you can grow your business. We also have our own in-house team of PPC specialists, copywriters, catalog experts, and graphic designers to help you with all things Amazon.Learn more<br />
<br />
Pricing<br />
<br />
Adtomic splits its pricing into three plans, which are:<br />
<br />
$39 starter<br />
<br />
$99 platinum<br />
<br />
$279 diamond<br />
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9. M19<br />
<br />
M19 is a French PPC company that helps sellers with their bids and with creating campaigns they call ‘strategies’. The tools they offer are easy to use and come with lots of useful features, making it a strong alternative to Ad Badger.<br />
<br />
Features<br />
<br />
Target research tools – M19’s on-platform research tools help you uncover new keywords and product targets. The way this works is the software uses a seed keyword or ASIN to generate similar keywords that you can include in your campaign. <br />
<br />
Organic Ranking Tools – M19 gives you the tools you need to track your organic rank and adjust your bids accordingly. Whenever your product starts to rank for certain keywords, M19 changes your bids and TOS boost so that your PPC doesn’t cannibalize your organic sales.<br />
<br />
Simplified Campaign Creator – One of the drawbacks of M19 is that it doesn’t automate your current campaigns, but it does launch new campaigns using its own structures that they call ‘strategies’, similar to what Perpetua does.<br />
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Hourly Day Parting – You can monitor your advertising performance on an hourly basis and use these insights to adjust your bids and budgets accordingly.<br />
<br />
Automated AI Bidding – M19’s AI-based bid adjustment is completely automated and requires almost 0 setup time and no rules.<br />
<br />
Pricing<br />
<br />
M19 bases its pricing on the number of strategies you have set up with them. <br />
<br />
Here are the details:<br />
<br />
$400/month for 4 ‘strategies’<br />
<br />
$400 + 3% for 10 ‘strategies’<br />
<br />
10. Sellerapp<br />
<br />
Sellerapp, an Indian software vendor, offers Amazon sellers a ‘multi-tool’ like Helium10. This multi-tool includes a PPC software that’s more advanced than Adtomic but cheaper than Ad Badger.<br />
<br />
Features<br />
<br />
Customizable Rules – You can set your own ‘if X then Y’ rules and choose the time interval they’re executed at (hourly, daily, weekly, etc.).<br />
<br />
Goal-based Settings – They use the exact same goal-based settings as Adtomic (Launch, Liquidate and Grow) to help you optimize your campaigns and reach your targets.<br />
<br />
Day Parting – This feature automatically changes your bids based on your peak and off-peak times so you can get the maximum out of your ad spend.<br />
<br />
Bulk Actions – The bulk actions tool lets you make edits in hundreds of campaigns at once.<br />
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Pricing<br />
<br />
Like some of the other options on this list, Sellerapp also bases its pricing on ad spend, but it’s much cheaper and charges no commission. Here are the details:<br />
<br />
$39/month up to $5k monthly spend<br />
<br />
$49/month up to $20k monthly spend<br />
<br />
11. Pacvue<br />
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Pacvue is a PPC tool that merged recently with Helium10 and is popular for using rule-based automation to optimize sellers’ ads across 90+ marketplaces worldwide.<br />
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Features<br />
<br />
High Level Analytics – Pacvue's high-level analytics give you valuable insights into your performance, including market share, share of voice, and share of shelf across various marketplaces. You can use this to get a clear understanding of your business.<br />
<br />
Rule-Based and Algorithmic Automation – With Pacvue, you have the option of using both their well-known rule-based automation and their new algorithmic automation. Having this optionality is nice but it’s worth mentioning that the algorithmic automation is still in its early days.<br />
<br />
More Than Just PPC – Pacvue’s recent updates give you more tools to let you manage coupons, promotions, product page SEO and ads on one platform. <br />
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Automated Suggestions – This feature provides you with automated suggestions that help you make your ad spend more efficient, like increasing your spend on a certain ad type, redistributing your spend, or making other changes to win the Buy Box more often. <br />
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Pricing<br />
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Pacvue’s pricing isn’t available on its website, but it’s known to be based on ad spend with the lowest tier being priced at $500/month and the highest charging 3% of your total ad spend.<br />
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12. Sellozo <br />
<br />
Last but not least is Sellozo, the last Ad Badger alternative on the list. Sellozo offers better campaign creation, better customer support, and more control over ads compared to lots of other PPC tools.<br />
<br />
Features<br />
<br />
Repricer – With the repricer, your product's price is automatically adjusted to increase your sales, improve overall performance, and increase your likelihood of winning the Buy Box.<br />
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Campaign Studio – The campaign studio lets you map out your strategy on a whiteboard so you can get a visual understanding of how all of your ads work together and figure out how to optimize them.<br />
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Expert Help – You can pay an extra fee to get personalized advice from PPC experts approved by Sellozo.<br />
<br />
In addition to these features, Sellozo also has all the common features that you’d find in a PPC tool, such as day parting, automated bidding, negation + harvesting, and bulk changes.<br />
<br />
Pricing<br />
<br />
Sellozo’s pricing is based on the number of SKUs you have. Here’s how the categories are divided:<br />
<br />
$149/month 0-10 SKUs<br />
<br />
$299/month 11-1000 SKUs<br />
<br />
$399/month 1001+ skus<br />
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Conclusion<br />
<br />
With all of these PPC tool options in the market, it’s definitely hard, if not impossible, to pick the right one for your business. That’s why we decided to lay out all the information you need to make your decision in one place.<br />
<br />
And of course, if you’d like to learn more about our own tool, AiHello, you’re always welcome to book a call with one of our PPC experts here. <br /><a href="https://www.aihello.com/resources/blog/ad-badger-alternatives/">https://www.aihello.com/resources/blog/ad-badger-alternatives/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-9287192636703239722024-02-05T09:00:00.001-08:002024-02-05T09:00:31.546-08:00For any activity you do online, keywords are one of the vital factors for the success of the visibility and performance of that activity. Keyword optimization is one of the fundamental acts of researching and finding the best keywords to drive the traffic of your website or ads. For the success of your activity online, it is imperative to understand how to research keywords and incorporate these in your ads, posts and website. <br />
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Keyword optimization isn’t a targeted process, rather it’s more of researching, analysing and then inserting keywords that can increase your online traffic. You need to continuously perform a keyword analysis and change the set of keywords to grow your sales. <br />
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Advantages of Keyword Optimization<br />
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Optimising keywords for PPC or SEO is one of the integral yet toughest tasks for digital marketing. Basically, for more sales, more views and more traffic, you need to use keywords that your potential buyers are looking for. Advantages of keyword optimization are as follows. <br />
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- It drives proficient traffic to your website as potential buyers and customers search for the keywords that you have put in your website. <br />
- Analysing the suitable keywords helps in measuring the potential of traffic and the size of the online market. <br />
- Keywords optimization helps in connecting you with your potential buyer and addressing all of their needs. <br />
- Adding a required amount of keywords that can drive traffic actually leads to the creation of good and effective content. <br />
<br />
Getting Started With PPC Keyword Optimization <br />
<br />
Keyword optimization is essential for search enine optimization. But here we will discuss keyword optimization while making PPC campaigns. Pay-per-click keywords must be optimized in a way that consumers search for the keywords that you are using. This way more consumers will click on your website, leading to more traffic and hence you will be able to convert more and more consumers into your customers. <br />
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PPC keyword optimization is all about using the right keywords for the right set of customers. Align your website with the consumer’s language! <br />
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Some points that must be remembered while doing keyword optimization for PPC are given below. <br />
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- Keyword Research : Doing keyword research is a pre-requisite for determining which keywords hold more potential for driving traffic. It will also help you in bidding on the right keywords. <br />
- Segmentation of Keywords : By optimizing the keywords, your keywords are organized into groups that are semantically related to each other. <br />
- PPC Ad Text : Your keywords need to be aligned in the ad text so that searchers click your ads. You need to understand how to craft your ad text. <br />
- Keywords on Landing Page : The optimized words or optimized keywords that you are using in the ad text must be visible on your landing page so that the user lands on your page and matches with the offer. <br />
- More Relevance : The searcher’s keywords and your keywords lead to a higher CTR (Click through rate) if they are optimized. Higher the CTR, higher the quality score. All these lead to more relevance for your PPC. <br />
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3 Easy Steps For PPC Keyword Optimisation<br />
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Step 1 : Research and Brainstorm Keywords <br />
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While brainstorming and researching apt keywords, make sure that you think like a potential buyer. Have a long list of appropriate keywords for the landing pages the ads will link to. <br />
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What will be the words that buyers will search on while choosing your product? What are they particularly looking for? What can be the synonyms or variations that customers might search for while choosing your product? Think of all these questions while brainstorming the PPC keywords. <br />
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Try to add head terms as well as long-tailed phrases to target your ads to a much larger audience. Head terms are broader than the long-tail phrases but both are equally beneficial for your ad campaigns. <br />
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Keywords can be bifurcated as follows. <br />
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- Generic Terms : The terms that are related to the product or services offered by you. <br />
- Brand Terms : Keywords containing the brand name and trademarked terms of the product you are selling. <br />
- Competitor Terms : These are basically your competitor brand names selling similar products. <br />
- Related Terms : These refer to the keywords that are not directly related to the product you are selling, but the potential customers might be searching for. <br />
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In order to bid the best possible PPC keywords, always try to think of all the relevant keywords mentioned above and list them before moving to the next step. <br />
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Step 2 : Organise the Keywords Based on Relevance<br />
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Having loads of keywords won’t serve you any good until you organise them and use it to get more audience. In order to narrow a long list of keywords, try to think of the purpose that you want the keywords to serve. Try to think of the keywords in terms of their relevance for your ad. <br />
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Which one of the keywords do you think will be most relevant for the potential customer?<br />
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- Try to measure the performance of each keyword<br />
- Choose the keywords that are more specific and more relevant to the ads. <br />
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Higher relevance means that your PPC keyword optimization is healthy. Target the terms that are more relevant to the post that you are creating. <br />
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Add Negative Keywords <br />
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Now negative keywords are negative for your ads and PPC bidding, but nonetheless an important part of your ad campaign. Negative keywords refers to those keywords that you don’t want your ads to put up but these keywords must be mentioned by you to help control the costs of your ad campaign. <br />
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These negative keywords can be found on the search query reports. By mentioning these negative keywords, you will practically tell Google not to put up your ad in search queries that are irrelevant for the optimization of your ad. <br />
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Step 3 : Consider Your Budget, Competition and Try Some Tools<br />
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For a successful PPC keyword bidding, always do your research as to what is the average cost per click, what are yor competitors bidding, is your bidding under your budget, etc. <br />
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All these questions will help you in choosing the most appropriate keywords well suited to your budget and that are worth spending for. You don’t want to bid on keywords that won’t bring any success to your ad campaign. <br />
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One can also take help of certain tools that can help you make better decisions for ads campaigns. There’s Google’s Keyword PLanner for brainstorming keywords. There are tools like Ubersuggest, Think With Google, Keyword Grader that can even help you in deciding the relevance and performance of each keyword. <br />
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Conclusion<br />
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PPC keyword optimization might at first feel like a gigantic task but once you begin doing it, it becomes much more clear. Taking the above-mentioned steps can surely help you in this path. <br />
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Doing proper research and data analysis can do wonders for everyone. With time and your expertise, you will begin to use much more relevant and PPC optimized keywords. <br /><a href="https://www.aihello.com/resources/blog/ppc-keywords-optimization/">https://www.aihello.com/resources/blog/ppc-keywords-optimization/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-659220681546828182024-02-04T09:01:00.001-08:002024-02-04T09:01:22.285-08:00The Advertising Cost of Sales, or ACoS, is the amount of money you spend on advertising for every dollar of revenue you generate. It can also be thought of as the ratio of ad spend versus target sales.<br />
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In Amazon PPC, your Advertising Cost of Sales (ACoS) is crucial. It's an important indicator for determining your Amazon advertising strategy. Your ACoS is a shaky metric for success that determines how you bid on search terms. ACoS is everything in Amazon PPC advertising.<br />
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A decent example of an ACoS computation is as follows: If your ACoS is 25%, you paid $0.25 for every dollar you made, or $25 for every $100 you made (we're only looking at Ad Spend here, not production costs, Amazon fees, or anything else).<br />
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Amazon ACoS is a crucial metric for determining the success of your campaign.<br />
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If you're a seasoned PPC marketer, you'll see that Amazon borrowed this concept from Google Ads, which use Return on Ad Spend (ROAS). Here are some more Amazon PPC vs. Google Ads pointers.<br />
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But how do you tell if you have a good or bad ACoS? Well, that’s where break-even and target ACoS come into play.<br />
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How do you Calculate Break-Even ACoS?<br />
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The point at which your advertising cost equals your profit margin (you have a net loss / gain of $0) is called break-even ACoS. It provides an answer to the issue, "At what ACoS do you make no profit and no loss?" Let's have a look at an example:<br />
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Let's imagine we had a toy vehicle with a $20 sale price and were paying $3 in Amazon fees on it. Let's say the cost of goods to manufacture the product is $6.<br />
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When 20 minus 3 minus 6 is subtracted, what do we get? Our Pre-Ad Profit per Sale is $11 in this case.<br />
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Now, if we spent all of those $11 on paid traffic to drive sales, we'd do $11/$20, or 55 percent, according to our ACoS calculation.<br />
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As a result, our break-even ACoS is 55%. We'll be profitable if we don't do more than 55 percent. We'll be unprofitable if we do more than 55 percent.<br />
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It's crucial to understand how to determine your break-even ACoS before deciding on your Target ACoS. Remember that a successful ACoS is determined by various things prior to your ad campaign, such as your profit margin and brand visibility.<br />
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What Does An Average, Low, And High Amazon ACoS Mean?<br />
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The Ideal Benchmark is Average ACoS.<br />
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Since the beginning of 2019, the average ACoS per user per day for Sponsored Product Ads has been 34.42 percent, and it will continue to be such until 2022. This is an useful reference point because it lies in the centre of a high and low ACoS.<br />
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April is generally the most profitable month for our advertisers, with the biggest amount of sales and the lowest ACoS (20%).<br />
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A low ACoS indicates a high profit margin.<br />
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In general, sellers agree that lowering your Amazon ACoS is a good idea. However, it is dependent on your product selling approach as well as your profit margin. We regard 15-25 percent to be a low ACoS and a decent place to start if you want to achieve one.<br />
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However, you've undoubtedly heard the phrase "LOWER YOUR ACoS!" a lot. It's true that lowering your Amazon ACoS can be beneficial, but only if it's in line with your goals.<br />
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It's also a good idea to set a low ACoS if your aim is:<br />
<br />
- Making the most money possible<br />
- Selling a product with a low conversion rate<br />
- You have a product that doesn't require a lot of attention.<br />
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Let's say your TACoS is ten percent and you make $200 in sales. You made a profit of $180 after spending $20 on advertisements (before the cost of goods).<br />
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Reduced ad spending can also have a detrimental impact. The visibility of the product is harmed by a low ad spend budget. Because you bid for keywords in Amazon PPC, if you set your bids too low for a competitive term, you risk losing the auction.<br />
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A high ACoS indicates a high level of visibility.<br />
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The old adage "You have to spend money to create money" is the best approach to explain high ACoS.<br />
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To enhance their selling potential, great Amazon sellers use multiple TACoS for different sorts of products. While a low ACoS is good for profit, a high ACoS can help you gain more attention, dominate a niche, and make more money in the long run.<br />
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Setting a high ACoS is a smart move for sellers who:<br />
<br />
- Are trying to get rid of a product that isn't selling well<br />
- Attempting to run a product sell-out<br />
- Attempting to raise brand awareness<br />
- Want to dominate a specific niche.<br />
- Want their product to get a lot of attention<br />
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Advertisers who buy a large Times Square ad or develop a Super Bowl commercial can be compared to those with a high ACoS. The marketer is investing a significant sum of money, but the likelihood of a positive return is very high.<br />
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Consider the following scenario: your TACoS is 40% and you sell 1,000 units. You made a $600 profit on a $400 investment (before cost of goods).<br />
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Which Metrics Drive ACoS on Amazon?<br />
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Let's begin by looking at the most crucial Amazon PPC metrics:<br />
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- Bid: Your goods will appear in position #1 if your bid wins the advertising auction. If your bid is lower, your ad may still be placed in one of Amazon's numerous other ad places.<br />
- Impressions: the more people who see your ad, the more likely someone will buy your product.<br />
- Click: If your ad is related to their search, Amazon shoppers will click it.<br />
- Click-through rate: The click-through rate (CTR) is a metric that determines how interesting and relevant your ad is. Calculation of (clicks / impressions).<br />
- CPC (Cost per Click): The true price of the ad auction is the cost per click (CPC), which is what you pay each click. Your cost per click (CPC) is determined by your bid, the competition, and your quality score. Your CPC will always be lower than the actual bid since the bid auctions are second-price auctions, where you pay $0.01 more than what would be required to beat the bidder in front of you.<br />
- Orders: the number of times a shopper has bought your goods after seeing it advertised on a website.<br />
- Conversion Rate: The persuasion power of your offer and product detail page is measured by the conversion rate, which is calculated as (orders divided by clicks).<br />
- Ad Spend: To get the total ad investment, multiply (clicks x cost per click).<br />
- Ad revenue: Calculated by multiplying (orders x average selling price) to determine how much revenue is generated by adverts.<br />
- Amazon RoAS (return on ad spend): Ratio that calculates how much income is earned for every dollar spent on advertising.<br />
- Amazon ACoS (advertising cost of sales): a percentage calculation of (ad expenditure / ad revenue) to see how much of each dollar of revenue is spent on advertising.<br />
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How to Hit Your Target ACoS on Amazon ?<br />
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Make Your Product Pages More Effective<br />
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Your product page and price are only half of the converting equation. If your product ranking and Amazon PPC campaign are both excellent, but your product page isn't, the potential customer will move on to another related product.<br />
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Ensure that your Amazon product listing appeals to the A10 algorithm by determining whether your product page effectively explains what the product is, who it is intended for, and how to acquire it.<br />
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The following are characteristics of a great product page:<br />
<br />
- A detailed description of the product<br />
- High-quality photos and videos of products<br />
- A large number of positive reviews<br />
- Eligibility for Amazon Prime<br />
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For the best ACoS results, make sure to optimise your Organic Product Listings for SEO as well as PPC.<br />
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Make sure your titles are optimised.<br />
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When people come across your sponsored product listing, one of the first things they notice is your title. You must optimise your title to attract more relevant leads to your page.<br />
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The title should be focused on your keywords and the content that surrounds them. Let's consider the example of the fluffy holiday socks. What relevant information would you expect to see in the title if someone is looking for those socks?<br />
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Material, pattern, and size information would all be important. This type of content might even lead someone to your listing because it appears to be relevant to their search query.<br />
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You can attract more visitors to your ad by using a relevant headline. It will assist you in capturing more qualified leads for your brand.<br />
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Concentrate on the right keywords<br />
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You must choose the proper keywords for your listing if you want to attract relevant leads who will convert. Keywords will assist you in attracting more leads to your advertisement.<br />
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You may attract more customers who are interested in your items without spending more money on advertising if you choose the proper keywords. Simply by selecting the right keywords, one ad can get dozens of prospects.<br />
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So, how do you go about selecting the best keywords for your ad?<br />
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The very first thing you should do is perform some keyword research. If you've ever done keyword research for search engine optimization (SEO), you should know that keyword research and optimization for Amazon is a little different.<br />
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Determine the appropriate bid amount.<br />
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The most common blunder made by businesses is establishing the wrong bid amount. They were either too low or too high in their bids. You must choose the proper bid amount for your adverts if you want to get the most bang for your buck and decrease your ACoS.<br />
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So, how do you figure out what your ideal bid amount is? Here's a formula to get you started in the right direction:<br />
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You multiply the average order value by the conversion rate. You will divide this amount by 1 divided by the Target ACoS.<br />
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(Order Value * Coversion Rate)/(1/TACoS)<br />
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You'll get your projected bid amount after plugging this information into the equation. This will assist you in staying on track with your bid amounts and determining the amount that will produce the best outcomes for your campaign.<br />
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Conclusion<br />
<br />
The bottom line is that because it relates to personal strategy and revenue, there is no actual definition of a "good" or "bad" ACoS. When someone mentions "excellent ACoS," they're usually referring to a low ACoS for maximum profit.<br />
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At the end of the day, a series of simple math calculations can help you comprehend your ACoS on Amazon. Approach each statistic one by one as you explore what's producing changes in your Amazon ACoS, and look for disproportionate changes. <br /><a href="https://www.aihello.com/resources/blog/what-is-amazon-acos-and-how-can-sellers-improve-it/">https://www.aihello.com/resources/blog/what-is-amazon-acos-and-how-can-sellers-improve-it/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-39533077170316020712024-02-03T09:00:00.001-08:002024-02-03T09:00:27.956-08:0089% of internet buyers consult reviews before making a decision. Similar to product reviews, Amazon Editorial Recommendations assist customers in choosing what to buy. Including this effective programme in your approach can increase sales like never before if you want to succeed on Amazon.<br />
<br />
In 2022, there has been a lot of discussion around Amazon Editorial Recommendations, with many merchants unsure of what they are and how to use them. Despite being around for a while, they recently experienced a surge in popularity for the following reasons:<br />
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- Customers are now looking for alternatives to customer reviews to judge the trustworthiness of products due to the rise of phoney reviews on Amazon.<br />
- Recently, businesses have appeared that can provide access to editorial recommendations.<br />
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It's quite simple to understand why they've been such a hot topic of discussion this past year because the second offers a solution to the first. It's crucial to comprehend what Editorial Recommendations are, how they differ from regular affiliate links, and what advantages they offer to merchants before diving into how to obtain them.<br />
<br />
What Are Editorial Recommendations on Amazon?<br />
<br />
Amazon's selling is really competitive. It’s crucial for merchants to get their products ranked on the first page of search results. How else can they rank on the first page if they can't run pay-per-click advertisements or have strong organic rankings? Editorial recommendations are one of the best ways to increase the front page presence on Amazon.<br />
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Product recommendations for Amazon are authored by a group of carefully chosen outside publishers who are part of the Onsite Associates Program. When a product's keywords are searched for on Amazon, they appear on the first page of search results. Publishers upload content about products to Amazon rather than promoting them on their own websites.<br />
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When compared to organic and pay-per-click product listings, editorial recommendations are different. Their goal is to convince consumers to buy particular products by assisting with consumer decision-making. Neither the seller nor Amazon have any influence over the independent publisher's views, opinions, or product claims.<br />
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It includes the name of the publisher, an instructive article about the product category, and three product placements. These goods are given a prominent position on the first page, which boosts the seller's credibility and perceived worth. Editorial recommendations are intended to be a reliable resource that offers customers reliable product options supported by social proof.<br />
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The appearance of editorial recommendations is determined by the machine learning algorithm used by Amazon. Location, time of day, past searches, and purchases are all taken into consideration. An editorial recommendation may appear under a keyword for a customer in one city, while a separate editorial recommendation may appear under the same term for a customer in a different city.<br />
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In order to improve engagement and sales, Amazon optimises and presents Editorial Recommendations to customers in a highly individualised way.<br />
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Who Creates the Editorial Recommendations on Amazon?<br />
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Content producers and publishers who take part in Amazon's Onsite Affiliates Program write the editorial recommendations. As onsite affiliates, publishers submit their product-related information to Amazon rather than displaying it on their own websites in order to improve the shopping experience for customers. The onsite programme is an extension of the Amazon Associates (affiliate) Program. As of this writing, Onsite Affiliates is an invitation-only programme that includes some significant publishers, such as Forbes and the Wirecutter, both owned by the NY Times.<br />
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Amazon has no influence over the views represented in the articles because the writers have complete editorial control over the material. You can contact the publisher directly if you think the reviews are wrong but bear in mind that since publishers are paid for every qualified sale, the opinions expressed about products in this section are usually favourable.<br />
<br />
What Advantages Do Amazon Editorial Recommendations Offer?<br />
<br />
The advantages of Amazon editorial recommendations are numerous. They're a terrific approach to promoting a product that already routinely sells well and receives positive reviews from past buyers. Among the advantages are:<br />
<br />
Increased Visibility<br />
<br />
Since Amazon's editorial picks are typically found on the top page of search results, more people will see your product.<br />
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Customers are more likely to believe in the quality of your product and buy it if they see Amazon recommending it.<br />
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This is due to the fact that Amazon only suggests goods that live up to their strict requirements.<br />
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Higher Sales<br />
<br />
Your product will likely make more sales because it will be more well known.<br />
<br />
Your visibility and sales will therefore grow as a result of a higher organic ranking in Amazon's search algorithm.<br />
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Increased Organic Traffic<br />
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Customers are more inclined to share your goods on social media and other websites if Amazon recommends them.<br />
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Even from users who are not specifically looking for your goods on Amazon, this will result in more traffic to your listing.<br />
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Improved SEO<br />
<br />
When Amazon recommends your product, it implies that Amazon's algorithms have judged that it is high-quality and pertinent.<br />
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This will result in better SEO performance for your listing, which will increase the visibility and sales of your products.<br />
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Brand Awareness<br />
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Being mentioned in an editorial suggestion on Amazon might boost your business's brand recognition.<br />
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Customers will associate your product with a reputable and trustworthy brand when they see Amazon suggest it.<br />
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Additionally, it gives you the chance to introduce new potential clients to your brand and business.<br />
<br />
Increases PPC Efficiencies<br />
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Including a link to your pay-per-click (PPC) campaign in an editorial recommendation can increase the effectiveness of your Amazon PPC campaign.<br />
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This is due to the increased likelihood that customers who see your product recommended by Amazon would click on your advertisement and buy it.<br />
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Some other advantages are as follows:<br />
<br />
- Increase the effectiveness of pay-per-click ads and gain market share.<br />
- Fighting false reviews<br />
- Be distinct from the competition<br />
<br />
Editorial recommendations take up a lot of visible space and are a terrific approach to direct more customers to your products as opposed to those of rivals. When sellers run pay-per-click advertisements, achieve high organic rankings, and are highlighted in editorial recommendations, they are able to reach the greatest number of customers and have them view their products. A customer is more likely to buy a product when they notice it on more than one page.<br />
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What Conditions Apply to Editorial Recommendations on Amazon?<br />
<br />
A product must meet certain criteria in order to qualify for editorial recommendations. The essential requirements are as follows:<br />
<br />
- 100 or more product evaluations<br />
- A minimum 4-star rating for the product<br />
- Sufficient supply to meet rising demand<br />
- A high organic ranking for the product's keywords<br />
- No connection to sex, religion, or drugs<br />
- With no medical claims<br />
<br />
Editorial suggestions should not be used by newcomers launching their first product. They are designed for seasoned sellers with a track record of successful sales and high product review counts.<br />
<br />
How can I improve my chances of receiving Amazon editorial recommendations?<br />
<br />
These suggestions can help you improve your chances of getting a product recommendation from a reputable publisher.<br />
<br />
Step1: Improve your product page.<br />
<br />
The first step is to make your product page as appealing to customers and search engines as possible. This entails including descriptive and appealing product photos. Make sure your product titles are meaningful and packed with keywords. Using our Amazon listing quality check tool, you can rate any product page's quality.<br />
<br />
Step 2: Promote client testimonials<br />
<br />
Request reviews from your customers for your goods. Your brand's credibility is boosted as a result. Ensure that your customers have a great experience by addressing their pain points.<br />
<br />
Step 3: Continue shopping on Amazon<br />
<br />
Building your product line and brand can help you stay active on Amazon. Keep providing outstanding customer service and try to keep any negative comments to a minimum.<br />
<br />
Can I purchase editorial picks on Amazon?<br />
<br />
Amazon gives merchants the option to contact publishers directly if they believe the content is not representative of their brand and products because it has no control over the information produced about products (again, take note that editorial recommendations necessarily say positive things about your products).<br />
<br />
In the Amazon seller community, essentially purchasing editorial recommendations has recently become a major business. Companies like Seller Rocket and hbwcommerce.com have connections with publishers that can place your products in the editorial suggestions section.<br />
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If you engage with an agency, they'll often bill you either upfront or on the basis of a commission on any sales generated by editorial suggestions. Prices vary greatly but are typical $500 or more per placement with a portion of sales frequently coming from editorial recommendations as well.<br />
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It's important to remember that placement of editorial recommendations frequently requires set fees and is not always ensured. Additionally, there have been reports of hidden commission fees in seller communities. Although we haven't personally encountered this, it has been reported, and it's likely in large part because Amazon doesn't provide comprehensive tracking of purchases that happen as a result of editorial recommendations.<br />
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However, if you'd like a more thorough explanation, here it is:<br />
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Three components make up editorial recommendation pricing: an initial upfront cost, a share of revenue that can be directly attributed to the recommendation, and a monthly maintenance price. With breakpoints at 10, 50, and 100+ goods, the fee fluctuates according to the quantity of ASINs.<br />
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To enter the products into the system, there is an upfront cost. Once they're in the system, they stay there for as long as your contract is in effect, so you won't be charged for any more recommendations that are added to the system. Additionally, there won't be any fees if you don't accept a recommendation.<br />
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Pricing for an article is determined by the directly attributable revenue from the advice once it has been included.<br />
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The final charge is a nominal monthly maintenance fee that encourages Seller Rocket to keep your account active, place you in fresh articles, and monitor your progress.<br />
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How to Access Editorial Recommendations<br />
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Amazon Editorial Recommendations can be accessed in one of two ways: naturally or through Seller Rocket.<br />
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Publisher members of the Amazon Affiliate Program are free to write about whatever product they like, which enables certain fortunate products to get natural editorial recommendations.<br />
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However, publishers hardly ever write about goods that merchants seek through direct messaging.<br />
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Simply put, publishers get a lot of requests at once, and it takes them a lot longer to assess each one before determining what to write.<br />
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The Seller Rocket team is made up of eCommerce professionals who have experience with the publisher side of Amazon's affiliate programme.<br />
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The creators of Seller Rocket have made it easier for sellers to obtain editorials while enhancing the procedure for publishers.<br />
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Sellers can now access editorials by first filling out this form, and then setting up a discovery call with Seller Rocket to ensure the products meet publisher standards.<br />
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Conclusion: Is It Worth Of Getting an Amazon Editorial Recommendation?<br />
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Getting editorial recommendations from Amazon is worthwhile since it can assist to raise brand awareness for your business, improve the effectiveness of your pay-per-click campaign, and provide you with the chance to introduce your product to new potential buyers.<br />
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You won't be charged any further fees if you are chosen for recommendations because they will remain in the system for the duration of your subscription.<br />
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You'll almost certainly make more sales if your product receives an Amazon editorial recommendation. Your product will benefit greatly if you can obtain the editorial recommendation naturally and for free.<br />
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The math becomes much murkier if, however, you have to pay a company to receive an editorial recommendation for your product. The majority of agencies charge a hefty sum for placements. It might be worthwhile in a highly competitive category, but it might not be prudent in less competitive areas.<br />
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The conversion rate you see on Sponsored Brands advertisements for a specific term is probably the best indicator you have of how Editorial Recommendations will do for you. So, for instance, if a Sponsored Brands ad for "cups and spoons" converts at 5%, you can expect an Editorial Recommendation to fall roughly in that range.<br />
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The program's ultimate objective is to assist you in selling more of your goods, and if executed properly, it can be a useful tool in achieving this objective. <br /><a href="https://www.aihello.com/resources/blog/everything-about-amazon-editorial-recommendations-and-how-to-get-them/">https://www.aihello.com/resources/blog/everything-about-amazon-editorial-recommendations-and-how-to-get-them/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-71663102718335968742024-02-02T09:01:00.001-08:002024-02-02T09:01:16.753-08:00There were plenty of updates for the month of May.<br />
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The major ones that we think will help you improve your sales on Amazon are<br />
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Automated Campaign Creation now has budget recommendation pre-filled.<br />
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The "Automated Campaign Creation" page has the recommended budget pre-filled. This is a very conservative budget based on the campaign type and the historical performance of this product<br />
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Create "SP Competitor Target"<br />
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With the new option to automatically create "ASIN Targeted" campaigns, the automated campaign creator will automatically find the top Advertising competitors, top recommendation and even top organic competitors! to create the "ASIN Targeted" campaign automatically for you.<br />
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All you need to to is to enter your ASIN or SKU and then click "Create". Even the budget is automatically calculated and prefilled.<br />
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Creating campaigns have never been easier on Amazon.<br />
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For June we are planning to release our biggest, smartest and meanest feature ever. Stay tuned! <br /><a href="https://www.aihello.com/resources/blog/aihello-may-product-update/">https://www.aihello.com/resources/blog/aihello-may-product-update/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-66245609157742526292024-02-01T09:00:00.001-08:002024-02-01T09:00:33.968-08:00This digital era is the one where one can explore and pen down their idea; where one can even get paid for their write ups and finally see their dreams getting fulfilled. Through communication we can make people aware of the facts, take them to another fictional world, guide them by making them aware of common mistakes and then provide the solution. <br />
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Self-publishing has paved the way for these modern world authors, from novelists to poets, from health specialists to a fashion influencer, from finance to cook books. Anyone can literally become a successful author through Amazon KDP, providing the authors a lucrative way to earn. Today we are here again interviewing a self-published author Shauna Richmond. In this way I will get to know about her success story with the series of books she has published.<br />
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1) What led you to begin your journey as an amazon author?<br />
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I originally had a publisher for my first book. Due to a lot of communication problems, I eventually left them and opted for KDP. It was the best decision I ever made. I have a lot more say over what happens with my books now and I earn more in sales with amazon than I ever did with my old publisher.<br />
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2) Can you brief us about how KDP works?<br />
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For every new book of mine coming out; I have to make up a new file for it which is so simple to do with KDP. They pretty much have everything done for you; all you need to do is enter in the details. I input the name, the genre, target audience, blurb and cover of the book as well as the manuscript itself when that is finalized. <br />
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Once all that is set, I can set up pricing, release dates and promotions. All are no more than a button click away with KDP; it is really such a simple system to use. With KDP, I can track my sales and even know how many people are reading my eBooks.<br />
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3) What were the challenges that you faced during the publication of your book?<br />
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Marketing is one of the biggest issues every author has to face. There are so many talented authors wanting to get their books noticed. Trying to make yours stand out can be a real chore.<br />
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4) Can you tell us about your costing in the whole process?<br />
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It's actually not that expensive with KDP as everything with them is free to do. They even have a range of covers you can use for free if you cannot afford an artist. I have my own cover artist that I have used since I chose to become an indie author so it works out at about €250 per cover for me.<br />
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Editors, if you can afford them, costs around €700 minimum. They are out of my price range to use for every book but I know a few authors who have paid that easily. And at least another €300 for marketing of net galley alone.<br />
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5) Is there anything inadequate that you found in their services? Like many authors have this issue of hardbacks and pre order sales...<br />
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I haven't uploaded anything to go to hardback. Although I noticed on a few of my books that when I upload the manuscript and go to preview it on the screen, the formatting can be off on some things which makes it really annoying. But in general it's an easy fix. Pre order sales for me again would be all down to marketing not KDP itself.<br />
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6) Have you opted for any KDP integrated automation?<br />
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No, I haven't just yet. I am actually working on audiobooks at the moment with ace. It’s on my to do list though and I would love to experience and actually gain something out of it. <br />
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7) Can you interest the audience in brief about the content of your book and will there be a sequel?<br />
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I have two series based in the same world. The “Raghnall Series” is about a family of cursed Vikings trying to find out the truth about their family's massacres. The prequel to that series is the “Olden Chronicles” which follows Catherine, a young berserker on her journey that starts the wars off that we see in the Raghnall series.<br />
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There will be a coven sequel as requested by my readers. The world itself keeps growing. It's full of magic and mythical creatures, romance and gore...depending on the book. I try to put a bit of everything for everyone and listen to what my readers would like to see.<br />
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The prequel “Shattered Steel: The Olden Chronicles Part 2” will be coming in 2021.<br />
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So, this was Shauna Richmond; author of four books delivering her experiences as a KDP author. The journey from a traditional publishing to that of self-publishing was quite fast and her best decision. All her efforts to be an acknowledged Indie author is commendable. She even chose to try AiHello's Amazon integrated PPC automation in order to boost up her book sales. <br />
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Amazon KDP comes forth as the best platform to be a recognized self-published author. As I have earlier hypothesized about the digital world where there is an increasing demand for eBooks apart from hardbacks and paperbacks; the need for marketing your book also increases. Being a new writer, there are many who are not aware of these technical terms or can’t spend that much. So, don’t cast down yourself with all these technical terms as all these can be operated by one platform. From engaging your target audience to that of bidding, all can be done in an automated way by AiHello. <br /><a href="https://www.aihello.com/resources/blog/interview-with-shauna-richmond-who-considered-self-publishing-the-best-alternative/">https://www.aihello.com/resources/blog/interview-with-shauna-richmond-who-considered-self-publishing-the-best-alternative/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-63437572273978261942024-01-31T09:00:00.001-08:002024-01-31T09:00:54.791-08:00Are you planning to launch an e-commerce business but don’t know the right platform to sell to your customers! <br />
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In the battle between Amazon and Woocommerce, their strengths and weakness cannot be further apart. This further confuses new sellers about which route to take and this question would definitely be in the top 20 questions our sellers ask us. The right answer is to use both!<br />
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Today the digital world offers a wide array of options for online sellers to sell and diversify their product lines. Since customers and buyers are spread all across, it is essential to embrace multi-channel selling. It is important to make use of already established e-commerce stores or open your own online store. <br />
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Whether you are launching a new online store or want to start out in the e-commerce business, keep on reading this article to know which platform out of Amazon and WooCommerce is best suited for all your business needs! <br />
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The Praxis of Amazon <br />
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No matter what, Amazon has become one of the grand and most widespread leading online retail companies. With the popularity and more than 300 million active users, Amazon is surely one of the best options for most online sellers. Signing up for Amazon and using it to the fullest brings with it remarkable profits, successful launches, and many more victories. <br />
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What started as an online bookstore has today become one of the top-notch online retailer companies selling everything that the global world needs today! <br />
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Some of the factors that have led to the strength of Amazon are listed below.<br />
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Brand Name and Brand Valuation <br />
Amazon has truly become a household name in homes today. There is never a thing that has not made its way in this humongous online retail company. After Apple and Google, Amazon is ranked at the thirds position in the Global Brand Ranking 2019.<br />
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Its efficient services and a global outlook have worked in favor of creating a strong brand name. For new online sellers, selling on Amazon has numerous benefits as this platform is already in use for such a wide segment of people.<br />
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Largest Merchandise <br />
The best thing about Amazon is that it attracts a large number of customers due to its extensive mix of products. In fact, it tries to garner more customers by making them use Amazon instead of other online retailers. This feature enables new sellers to enjoy the prominence of Amazon.<br />
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Innovation and Customer-Oriented <br />
Amazon is in a continuous process to bring innovative ideas in its product lines that help create a difference between Amazon and other companies. This helps in catering to the needs of customers all around the globe that makes Amazon a customer-oriented company.<br />
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Third-Party Sellers<br />
Amazon provides high traffic volume to a large number of third-party sellers who sell their own merchandise through Amazon. This makes Amazon one of the best things for sellers to sell their products online.<br />
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Excellent Logistics and Distribution Systems<br />
Amazon’s logistics and distribution systems are highly efficient, making it more secure and reliable, and hence it enjoys popularity among sellers and buyers alike.<br />
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As is quite evident, a number of factors have led to the increased popularity of Amazon. No wonder it is considered one of the prolific sites for online sellers. However, there are two sides to a coin, and in a similar manner, Amazon does have certain weaknesses associated with it. <br />
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Controversies and Government Regulations<br />
Often big companies certainly have controversies attached to it. But these controversies clubbed with government regulations can wreak havoc for the online sellers as it may hamper the business processes of Amazon. Due to government regulations, there are still many countries where Amazon does not operate.<br />
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Fake Product Reviews<br />
Customers rely on product reviews, and the SEO optimization of products is heavily influenced by product reviews. Hence fake product reviews mean less traffic for products that can result in affecting product sales. These days fake reviews have created numerous problems as it is one of the hallmarks for the authenticity and quality of the product.<br />
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Competition and Effects of Recession <br />
Amazon is quite popular, yet it does have competitions from other companies. Online sellers can sell their products by diversifying the platforms. Nonetheless, Amazon is also not immune to economic recessions. In case of any global economic slowdown, the number of sales on Amazon is hugely impacted.<br />
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WooCommerce- Its Strengths and Weaknesses <br />
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Well, by now, I am sure most of you are aware of the strengths and weaknesses of Amazon. But now is it also important to understand the weaknesses and strengths of WooCommerce. <br />
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Customizable and Flexible<br />
WooCommerce is extremely suitable for beginners as well as professionals as it provides a way to customize its sections. You can choose from hundreds of themes, and all the customizations are easy to use. On top of that, WooCommerce is quite flexible in its niches or products. It can be configured to sell physical, virtual, and downloadable products.<br />
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Free and Open Source<br />
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WooCommerce is open-source and completely free to use. Any user or designer using it can alter its code as it is open for collaboration. Certain extensions of WooCommerce come with payment of monthly fees, but overall its functions are free to use. For those familiar with WordPress, WooCommerce is extremely easy to use and operate as their interface is similar.<br />
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Security<br />
WooCommerce is updated regularly to keep cybersecurity issues at bay. For payment security as well, WooCommerce provides a number of payment gateways such as WePay, PayPal, Stripe, etc.<br />
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In terms of weaknesses of WooCommerce, the most difficult thing is that there are numerous plugins in WooCommerce. While plugins definitely feature to be added in as advantages, these plugins become difficult to use for beginners. Also, using plugins involves using up the memory that may lead to slowed processes. Moreover, since WooCommerce is a WordPress plugin, there are many extensions that are paid. For online sellers, while these extensions might not be useful, there may be certain subscription services that are to be used. In those cases, WooCommerce does involve fees.<br />
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Why Use Amazon for Your Online Selling <br />
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WooCommerce certainly does have advantages; as I said before, it is better to make use of multiple channels if you are planning to open your own online shop. This is because each platform comes with some advantages as well as some disadvantages. But broadly, every online platform has its own base of customers. Hence if a particular product is displayed on all channels, it will have more visibility and will be looked at by a broader set of customers. <br />
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Since Amazon has established its popularity and is loved by people, it makes sense to talk about Amazon. Let me give you some broad factors as to why it is beneficial to sell on Amazon. <br />
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Amazon is the Most Searched for Products <br />
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It is very much important to sell your products on Amazon since most customers and potential buyers use Amazon for their searches. In many kinds of research, it was found out that customers use Amazon more as compared to other e-commerce sites. With its global outreach, it is beneficial if sellers use Amazon for their products. <br />
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Products on Amazon have High Conversion Rates<br />
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For driving maximum traffic to your online products, use Amazon! Amazon has its own SEO optimization techniques that help bring in the highest conversion rates for e-commerce of any ad platform. This feature also comes due to the fact that Amazon is a customer-driven platform. <br />
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With such an enormous portion of eCommerce searches and deals happening through Amazon and a publicizing stage that has CPCs (cost per click) lower yet transformation rates higher than industry midpoints, Amazon Sponsored Products as a promoting channel for a new client obtaining is good reason to think about selling your items on Amazon.<br />
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Amazon is a Trusted Space<br />
For online shopping, one of the major factors is trust. With the popularity and overall experience of using Amazon, customers have trust in Amazon. There have been transitions in user interface and many innovations that have helped Amazon reach its position today. Since Amazon has its own policy to keep fraud sellers at bay, customers have their faith in Amazon.<br />
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This is a crucial thing for online sellers, who can trust that their products will have greater visibility in a platform liked by people all around the globe. In such a case, Amazon creates a way to reach customers; you wouldn’t normally face it if you do not have an online store.<br />
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Amazon Reviews as a Way To Reach More Customers <br />
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Like I said before, Amazon is one of the few online places that buyers trust a lot. One more thing that potential buyers trust is the Amazon reviews of products. Potential buyers do require confidence from other buyers, and they get it by their reviews of a product. They need to know how another buyer felt while buying the product and whether or not it met their expectations. This is the reason why Amazon makes sure that each review is honest and reliable. <br />
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By selling on Amazon, as an online seller, you provide a forum for having more product reviews than your own online shop. If a potential buyer agrees to buy your product just by reading one of the reviews on your product, that itself is a good signal.<br />
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By now you must have decided as to which place is suitable for your product and which place is not favorable for you. Apart from Amazon and WooCommerce, there are probably many more online platforms that might be suitable for your needs. But one thing for sure is that as a budding online seller, do not let go of the opportunities provided by Amazon. <br /><a href="https://www.aihello.com/resources/blog/amazon-vs-woocommerce-which-one-to-choose-and-why/">https://www.aihello.com/resources/blog/amazon-vs-woocommerce-which-one-to-choose-and-why/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-36994656654104780772024-01-30T09:00:00.001-08:002024-01-30T09:00:25.194-08:00 <br />
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SEO, keyword research, optimization- these are some of the terms relevant for online content to rank high in search engines. But do you consider only Google while optimizing your content? <br />
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Well, let me tell you that Amazon SEO is equally important if you want to up your game of selling any products online! <br />
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If you go on Amazon, you will see that there is a search bar where customers or potential buyers do their searches. Now if you want your products to rank first in the search list and want to increase your sales, then you must be well aware of Amazon SEO procedure. Also, one thing to keep in mind is that Amazon is a buying platform; hence the working of Amazon SEO is a tad bit different from Google SEO. <br />
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Why Amazon ranking is better and crucial is because, in these past decades, the growth of Amazon is humungous. It has become one of the most trusted and biggest e-commerce sites. And obviously, as a seller you want your product to be listed on top of Amazon searches so that it furnishes maximum sales. <br />
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This article will give a detailed overview of what is Amazon SEO, how it works and what you can do to increase your traffic and sales of Amazon products. <br />
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What is Amazon SEO?<br />
Amazon SEO is merely optimizing the product listings in such a way that it appears at the top of search results on Amazon. Basically, the product that you are selling must be at the top of the search results when the buyer or consumer searches for it. If it is better ranked, it will be more visible paving the way for more profit and sales. <br />
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While using Google search, we usually open all the links that are embedded in the first page. Similarly, while buying any product on Amazon, we tend to buy those products that are listed on top of our search list. <br />
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Hence if you are a seller on Amazon, you must utilize the working of SEO and try to rank your product higher in order to sell more. <br />
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Next question that must be coming to your mind is how this ranking system works! It is essential to understand the ranking system of Amazon as it works differently than any other platforms. <br />
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Let’s Talk About A9- Amazon’s Ranking Algorithm<br />
A9.com is a subsidiary of Amazon that is responsible for managing the search algorithm of Amazon. Hence Amazon’s search algorithm is known as A9. The ranking of the product that you are selling is determined by A9 algorithm; this is what decides your profit. <br />
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Let’s understand a bit more deeply, how this A9 works! <br />
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How Does the Amazon Ranking Work?<br />
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Amazon Ranking works on the same principles as that of Google search engine. Amazon uses algorithms to help choose customers with a relevant product out of millions of products. However, there’s a fundamental difference between the functioning of Google and Amazon. <br />
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Amazon will show the product that the buyer is most likely to buy instead of what is more relevant, like in the case of Google. There are a number of factors on the basis of which the likelihood of the buyer is determined, and that is precisely what we are going to ponder upon in this article. <br />
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As a seller on Amazon, you need to focus on optimizing the following things for the product that you want to sell. <br />
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Conversions<br />
Performance<br />
Relevance<br />
Visibility<br />
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Now in order to optimize the things as mentioned earlier, it is crucial to look into each of the factors that help in ranking your product on the top of the search list. <br />
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Product Listing Optimization for Relevance Related Ranking Factors<br />
The relevance of the product that you are selling can be influenced by optimizing the product’s title; it’s listing on Amazon and various other things that we shall now look into. By using relevant keywords in these things, you will be able to rank your product listing higher.<br />
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The Product’s Title/ Name<br />
Just like for Google SEO, we need to put the relevant keywords for it to rank on the top, your product title must have the relevant keywords for it to be optimized. Following are some of the ways of optimizing your Amazon product name. <br />
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Have a clear and precise description of the product<br />
Include the brand name of the product and product type<br />
Include the essential material or key feature of the product<br />
Clearly specify colour, size and other relevant things of the product<br />
If the product is quantifiable, make sure to mention the quantity<br />
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One of the things that can set your product listing apart from others is the way you order all these elements while describing your product along with making use of additional keywords. <br />
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There are two things to keep in mind while determining the relevant keywords of a product: keyword order and keyword choice. <br />
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The title of the product must contain the most relevant keywords first. Hence the order of the keywords is crucial from the optimization point of view. Also, the choice of keywords must be practical and in accordance with the relevance of your product. <br />
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While optimizing is good, one thing to keep in mind is that keywords must never be stuffed in the title as that can look spammy and might lead to the product being ranked low. Use the proper and relevant keywords in such a way that it looks natural. <br />
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Some action steps for optimizing Amazon Product Title<br />
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Use any tool to research the prominent keywords of the product. You can use Helium 10 - Magnet and Keyword Inspector. <br />
You can pick up a competitor in the first three spots of the product search and look at their data and keywords. <br />
Once you have these data and keywords, try to combine everything and put a description of your product based on the frequency of these keywords. <br />
You may use special characters such as these (, & -) to add style and some breaks within your title. <br />
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Product’s Seller Name<br />
According to some marketers, by mentioning the seller’s name, you can rank your product higher in the search list. The main keywords must be included within the seller name only. This will make sure that the keywords are there as well as the seller’s name. This way, the relevance of your product will be higher, leading to its optimization. <br />
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Mentioning the seller’s name is also essential for the product to be featured in the SERP (Search Engine Result Page). So pay attention to this while optimizing the product listing. <br />
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Product Descriptions <br />
The product descriptions are important for improving the visibility of your product. In the product descriptions, mention the brand name, details about the product and in between utilize some keywords from your research before. <br />
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Make sure to use bullet points while writing the features of the product. The bullets make it easy to read from the point of view of buyers. Also, you can make use of the keywords by putting them properly in the bullet points. Always look at the product descriptions of your competitors and see what points are relevant or not. <br />
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Always remember to include a strong CTA (Call To Action) at the end of the product description, and it must be to the point. Some examples can be Buy Now, Order Today, etc. <br />
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Again don’t unnecessarily stuff all the keywords in the description, instead use it normally and your description must feel like a story being put there. <br />
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A well-structured story of the product ending with a good CTA. <br />
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Amazon Backend Keywords Search <br />
Let’s start with a very basic question. What are the backend keywords? <br />
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Backend keywords are nothing but the hidden keywords that are used in the Amazon Seller Account’s backend section. The main task of these keywords is to tell the A9 algorithm that a specific product listing is targeting a specific keyword on the site. <br />
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There are about five fields where sellers can fill their backend keywords. There is a limit of using 50 characters in each of these fields. Hence, it’s important to keep a few things in mind while filing these fields. <br />
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Avoid repetition of words<br />
Include variations in spellings, commonly used words and synonyms<br />
Do not write quotation marks as your word limit will be decreased<br />
Do not include variations of a particular word<br />
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Performance Related Optimization Ranking Factors<br />
These factors are a bit difficult to control, as there are numerous other considerations beyond SEO to come into play. Nonetheless, since performance factors do influence your sales of a product, it is imperative to know about it. <br />
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Product Price<br />
The product price impacts the Amazon conversion rate and also the number of units you want to move on the site. If the price of your product is competitive compared to other sites that sell your product or a similar product, then all these affect the conversion rate positively. <br />
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If similar products on Amazon are being sold for less than what your product’s rate is then two things are likely to happen. <br />
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Amazon’s algorithm will judge that your product is not likely to be sold as many as the others.<br />
Your product will not be sold as many as the other similar products. <br />
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Hence, if the price of your product is too high as compared with the other similar products on Amazon, then your search ranking will be lowered, thereby leading to fewer sales. It is advisable to price your product carefully after looking at what other competitors on the site have done. <br />
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Even if you decide to keep a high price of your product, make sure that you cite the reason for it, such as more and better reviews, specifications of the product, etc. <br />
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Amazon Conversion Rate<br />
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The conversion rates are a bit difficult to understand as sellers do not have access to Amazon’s analytics, but nonetheless, this is one of the important factors for search ranking. <br />
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Under the Reports section in Amazon Seller Central, you can check the business reports section that gives you information regarding the conversion rates. You can check the number of units bought. <br />
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Amazon Reviews<br />
The online reviews are one of the fundamental performance-related factors that affect the algorithms. If you notice the search list, generally the product placed at the top of the list has higher reviews and broader keywords than the one listed below the search list.<br />
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Hence getting more reviews of your product is linked to more significant sales that positively impact your ranking. Also, don’t try to add fake reviews as Amazon’s algorithm can crackdown on fake reviews to maintain its integrity. <br />
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Reviews let other buyers know that the product is safe to use and they can spend their money on it. Also, honest and unbiased feedback and reviews are very much important for the ranking of your product. <br />
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In order to get timely feedback and reviews for your product, you must indulge in the following things. <br />
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Ask your customers for a review by writing them a custom email.<br />
Send them follow-up reminder emails after the purchase. <br />
Also make sure that in case of any bad review or complaints from the customers, you actually address those issues. <br />
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Amazon Product Images<br />
The high-quality images of your products directly influence your conversion rate. According to the guidelines of Amazon, images must be 1,000 pixels or larger in height or width. There are other requirements that must be adhered to while posting of pictures and images. <br />
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<br /><a href="https://www.aihello.com/resources/blog/a-tour-into-the-world-of-amazon-seo/">https://www.aihello.com/resources/blog/a-tour-into-the-world-of-amazon-seo/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-50414825438026722312024-01-29T09:00:00.001-08:002024-01-29T09:00:55.231-08:00A main issue that ecommerce sellers face is not knowing when and how many items to restock. In a nutshell, ecommerce businesses need to know the optimal amount to restock otherwise it puts them at risk of overstocking and understocking.<br />
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We want to avoid these three scenarios because overstocking means having excess inventory sitting on warehouse shelves where the long-term storage fees will start racking up (especially in Amazon warehouses) to a substantial amount.<br />
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The long-term storage fees can be around 20-30% of you inventory cost, another reason to void overstocking. Understocking should also be avoided because you will lose opportunity cost for not being able to sell if the item had otherwise been restocked to the optimal amount.<br />
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The table here shows the inventory status of these 5 items. The items are sorted by their restock status with the items that need immediate restocks showing up first and the least urgency on the bottom of the list. Items that are out of stock will be on the top of the list and will show a recommended restock date.<br />
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If the item is not out of stock but will go out of stock soon, AiHello will give you a recommended restock date so you don’t go out of stock. If you click on the “more” button, it will bring you to the full list of your items where you can see the inventory status of all your items and the recommended dates for each item. You can also set whichever filter you do or do not want.<br />
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For example, if we go to sales velocity and put in 0, the list will give you all the products that have sold in the last 30 days. If we sort the list by reorder date, we can see that the product is increasing in sales and the date which AiHello recommends to reorder. If you want to get different recommended restock dates, you can configure each SKU by clicking the eye icon where you can input your own values for fields such as lead time, cycle time and sales velocity.<br />
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<br /><a href="https://www.aihello.com/resources/blog/amazon-fba-restocking-forecast/">https://www.aihello.com/resources/blog/amazon-fba-restocking-forecast/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-56997255564025400592024-01-28T09:00:00.001-08:002024-01-28T09:00:44.531-08:00We just launched the Auto Campaign harvesting and negation feature on AiHello AutoPilot that will link your Auto Campaigns to Manual Campaigns to help you increase sales.<br />
This setting is available on your AutoPilot settings. A screenshot is show below.<br />
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This setting is only available on Auto Campaigns and helps you migrate customer search terms to manual campaigns.<br />
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The high performing customer search terms can be moved to a manual campaign with high budget and higher ACoS to help you increase sales.<br />
The low performing customer search terms can be moved to a different manual campaign with low budget and much lower ACoS to help you remove ad spend on unwanted customer search terms.<br />
These terms will also be added as negative exact on the AutoCampaign.<br />
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While you can transfer the high performance and low performing keywords to the same manual campaign, its strongly recommended to keep them separate.<br />
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We have new exciting features coming up this month to make you truly standout among your competition. Stay tuned!<br />
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If there is any feature you would like to add , are facing an issue in using our platform, or would like early access to our features just get in touch with us and we will work with you.<br />
Setting up AiHello Autopilot.<br />
https://youtu.be/NAvgdnOaRkI<br />
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<br /><a href="https://www.aihello.com/resources/blog/auto-campaign-harvesting-and-negation-feature/">https://www.aihello.com/resources/blog/auto-campaign-harvesting-and-negation-feature/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-374795562473512992024-01-27T09:00:00.001-08:002024-01-27T09:00:55.527-08:00We had some great new features released for AiHello AutoPilot this month.<br />
If you can't view the below changes, please clear your cache and reload the browser.<br />
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1) New charts to track progress of your Ads Performance: View historical charts of ACoS, CTR, Conversion Rate and number of Click for each campaign in your campaigns page.<br />
Sample screenshot is below.<br />
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2) We have added a bulk edit feature that allows you to modify AutoPilot for multiple campaigns at the same time.<br />
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3) We have also re-arranged the flow of the app to make it more dynamic and changes according to your profile.<br />
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4) We have made multiple iterations to our AI platform to optimize your bids better. If your profile is older than 30 days, you should be able to notice the performance improvements for your ads.<br />
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We also worked on numerous bug fixes and cosmetic fixes on the UI.<br />
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For October we have major updates planned, so stay tuned.<br />
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Walk Through of Aihello:-<br />
https://youtu.be/i3XG94kQ-2c <br /><a href="https://www.aihello.com/resources/blog/autopilot-october-update-better-charts-bulk-enable-amazon-ppc-automation-and-more/">https://www.aihello.com/resources/blog/autopilot-october-update-better-charts-bulk-enable-amazon-ppc-automation-and-more/</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3508033521204091134.post-78243269801372561592024-01-26T09:00:00.001-08:002024-01-26T09:00:46.029-08:00AiHello AutoPilot PPC Specialists working for ecommerce businesses under the Hybrid Plan may require additional seller central permissions apart from handling your account on AiHello.<br />
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The first step is to grant the AIHello PPC specialist permissions to manage your account.<br />
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1) Login to Amazon Seller Central, click on the settings (The cog wheel on top right) and in the menu that drops down click on User Permissions<br />
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2) The Users Permissions screen has changed recently. Click on Add User in the list of users screen.<br />
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In the "Add User" screen enter the name of the specialist and and the email of the specialist. Your PPC Specialist will provide you with those details. Don't forget to check "Add to global account".<br />
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Once you send the request, please wait till the Hybrid Specialist accepts your invitation. Once they have accepted the invite, you will be notified by Amazon and you can click on Manage Permissions and enable the below permissions.<br />
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Please see the screenshot below to view the permissions that are required by AutoPilot Hybrid Specialists for managing your Amazon account effectively.<br />
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You can zoom into the image to view better.<br />
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The one permission that might be odd is "manage cases". This is required in case the specialists want to send across bulk inventory update to Amazon help. This is an optional permission. Please discuss with your specialist if you are not comfortable sharing this permission.<br />
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Advertising Section<br />
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Inventory Section<br />
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Performance Section<br />
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Reports Section<br />
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Services and Settings <br /><a href="https://www.aihello.com/resources/blog/hybrid-automation-amazon-permissions/">https://www.aihello.com/resources/blog/hybrid-automation-amazon-permissions/</a>Unknownnoreply@blogger.com